E122: 7 Hidden Traps That Sink Book Launches And How To Avoid Them

Your book deserves more than a launch—it deserves a strategy.
In this episode of Authentically Elisa: Scaling on Your Terms, Keren Kilgore shares the seven hidden mistakes that can derail a book launch and the practical strategies that help authors turn their books into powerful business assets. From building a launch team and creating effective lead magnets to relaunching your book for continued growth, this conversation is packed with actionable insights for coaches, speakers, and entrepreneurs ready to maximize their impact.
About Keren Kilgore:
Keren helps authors, coaches, speakers, and business owners successfully publish, launch, and market their books to grow their visibility, impact, and income. With over 25 years of experience in the publishing industry, she guides clients through every phase of the process—from developing a powerful manuscript to building a strategic book launch and leveraging their book to attract clients, speaking opportunities, and media attention.
You can find Keren Kilgore at https://quantumshiftmedia.com/
About the Host:
Elisa is a Launch Strategist and Fractional Project Manager. She helps established coaches launch their online programs and events with ease so they can focus on scaling their business. She has 15 years of project management experience that she uses to get her clients ready to launch in a structured and organized way. She provides them with a launch team to get everything done on the backend. This way the coach can be out speaking, selling and filling their events knowing that everything else is being taken care of.
You can find Elisa at https://www.launchpartnerpro.com