E102: Authenticity Over Algorithms: Building a Brand People Trust on Instagram

What if the secret to growing on Instagram isn’t the algorithm — but how deeply your audience feels seen?
In this episode, Elisa Boogaerts sits down with Instagram growth strategist Emily Tosoni to unpack how authentic messaging, emotional hooks, and intentional audience connection turn content into clients. You’ll learn why human behavior — not hacks — drives success on Instagram and how to create posts that build trust, engagement, and real income.
About Emily Tosoni:
Emily Tosoni helps women entrepreneurs grow on Instagram with clarity, connection, and authenticity.
You can find Emily at on Instagram at https://instagram.com/emilytosoni_ or at https://emilytosoni.com
Here’s Emily’s gift:
Say This, Not That: Write Better Hooks That Stop The Scroll: https://www.emilytosoni.com/free-say-this-not-that-write-better-hooks-stop-the-scroll
About the Host:
Elisa Boogaerts is a Launch Strategist and fractional Project Manager and founder of Launch Partner Pro. She helps established coaches launch their online programs and events with ease so they can focus on scaling their business. She has 15 years of project management experience that she uses to get her clients ready to launch in a structured and organized way. She works with their team by keeping everyone focused and on task to her launch plan. This way the coach can be out speaking, selling and filling their events knowing that everything else is being taken care of.
You can find Elisa at https://www.launchpartnerpro.com