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On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.
Today, you'll learn:
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Why Mike joined FanDuel after stints within media, TV, and Amazon
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As an "unabashed geek," what Mike is geeking out about right now in the marketing world
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How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike
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As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight"
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
