درباره این اپیزود
Text me what you think of today’s episode!
You can be wildly talented and still feel stuck financially, and that gap can mess with your confidence fast. I sit down with Paul Pape, a two-time TEDx speaker, author, creative strategist, and the maker many people call “Santa for Nerds,” to unpack what actually changes when a creative stops selling “a thing” and starts selling the value behind it. Paul’s work spans custom collectibles, hidden engagement ring boxes, and high-pressure builds for major brands, and his journey is full of pivots that prove you don’t have to break when the market shifts.
We get into his roots in theater design, the blunt moment that made him walk away from the Broadway path, and the surprising chain of experiments that led to a full-time creative career. From viral Nintendo-inspired products to one-of-one builds that help people celebrate proposals, fandoms, and even family milestones, Paul explains how pricing handmade work and custom design is really about ideation, craft, and meaning, not just materials or production time. If you’ve ever heard “but it’s just 3D printed,” you’ll feel seen.
Then we dig into Gamify Business, Paul’s business coaching approach for artists, makers, neurodivergent founders, and burned out solopreneurs. He translates confusing business jargon into game language, uses a quiz to map business roles, and shows how the right “party” of partners can make your strengths matter more. Listen, share this with a creative friend who needs it, and leave a review if the conversation helps you rethink your next move.
Guest Links
Assorted Conversations Links
Assorted Conversations Facebook Page
- Stay up-to-date on podcast happenings and share them with your friends
Assorted Conversations Podcast Facebook Community
- A collaborative and supportive community for you to engage with us, our guests and other listeners
- Share your passion, network and connect as we all pursue what makes us happy.
- Exclusive behind-the-scenes content and info
- Special online events for community members
NOW on TikTok
Follow us on Twitter
Follow us on Instagram
Support Assorted Conversations on Buy Me a Coffee
Say hello or ask a question: aconvospod@gmail.com
Credits
Music Credit: True Living by Patrick Moore
Royalty free music license purchased at soundotcom.com
یادداشت ها را نشان دهید 🔗
رونوشت 🔗
00:00:09.919 --> 00:00:13.519
Everyday people following their passions.
00:00:13.919 --> 00:00:17.280
That's probably like one of the highlights of my life so far.
00:00:17.440 --> 00:00:20.640
Just being able to be creative like that.
00:00:20.879 --> 00:00:22.160
Something I've always wanted.
00:00:22.480 --> 00:00:27.760
And then I decided to get another hive, and that turned into a lot of hives.
00:00:28.000 --> 00:00:31.280
As long as I can do that, I want to be a good citizen.
00:00:31.519 --> 00:00:32.640
Help people out.
00:00:33.600 --> 00:00:39.920
Putting themselves out there, taking chances, and navigating challenges along the way.
00:00:40.159 --> 00:00:46.880
I I absolutely identified with having stage ride because, you know, anytime I went on stage, I just felt like I was having a heck.
00:00:47.200 --> 00:00:56.399
Very first lap, very first practice session, I crashed, turned the car upside down, made a spectacle of myself, and I got back on that horse and started riding again.
00:00:56.719 --> 00:01:01.359
As they pursue what makes them happy and brings them joy.
00:01:02.079 --> 00:01:08.319
As long as people are having a good time and I have the opportunity to put smiles on people's faces, I love what I do.
00:01:08.640 --> 00:01:12.719
I have done things that I never thought I could do.
00:01:13.359 --> 00:01:19.120
To have somebody tell me how real it looks and how, you know, from their actual memory.
00:01:19.439 --> 00:01:23.280
Because that's telling me I captured what I was trying to get.
00:01:24.640 --> 00:01:27.040
Welcome to Astorted Conversations.
00:01:27.120 --> 00:01:28.799
I'm your host, Helen.
00:01:34.239 --> 00:01:36.959
Welcome and thanks for tuning in.
00:01:37.200 --> 00:01:44.079
I hope you're having a great week and you are making time to enjoy the things you're most passionate about.
00:01:44.799 --> 00:01:48.000
I can't wait to share this week's conversation with you.
00:01:48.159 --> 00:01:50.000
I had such a good time.
00:01:50.400 --> 00:01:58.640
I had a really hard time coming up with a succinct title because my guest is basically a Renaissance man.
00:01:58.879 --> 00:02:04.319
And even that doesn't completely cover all the value and joy he brings to folks.
00:02:04.560 --> 00:02:24.319
If you love cool, one-of-a-kind items that you can't just get anywhere, or you're a creative who wants to share your work regardless of what it is, but can't find the right way to go about it without making yourself crazy, this conversation is for you.
00:02:24.960 --> 00:02:30.080
Take a listen to this week's episode, and I'll see you on the other side.
00:02:36.000 --> 00:02:45.280
Today's guest is a two-time TEDx speaker, author, creative strategist, and the guy many people know as Santa for nerds.
00:02:45.520 --> 00:02:57.280
After spending more than 20 years designing for brands like Disney, Universal, Nickelodeon, Nintendo, and even Broadway, he discovered something surprising.
00:02:57.520 --> 00:03:03.919
Being wildly talented doesn't automatically mean you know how to build a successful business.
00:03:04.159 --> 00:03:06.879
So he did what creatives do best.
00:03:07.280 --> 00:03:09.759
He figured it out the hard way.
00:03:10.319 --> 00:03:31.759
After years of translating confusing business jargon into language that actually made sense to creative minds, he founded Gamify Business, where he helps artists, makers, neurodivergent founders, and burned out solopreneurs finally answer the question so many are afraid to ask.
00:03:32.240 --> 00:03:35.680
Why am I still broke when I'm this good?
00:03:36.319 --> 00:03:43.680
He's the author of five books, including the Creative Players Handbook to Business, and quit selling your shit.
00:03:43.840 --> 00:03:45.439
And his mission is simple.
00:03:45.680 --> 00:03:53.520
Help creatives stop feeling broken and start building businesses in a language their brains actually understand.
00:03:54.080 --> 00:03:58.560
I am so happy to welcome Paul Pape to Assorted Conversations.
00:03:58.719 --> 00:03:59.439
Hi, Paul.
00:03:59.759 --> 00:04:00.400
Hi, Helen.
00:04:00.639 --> 00:04:01.439
Thank you for having me.
00:04:01.520 --> 00:04:03.599
I'm really looking forward to this conversation.
00:04:04.000 --> 00:04:06.400
I am so happy you are here.
00:04:06.879 --> 00:04:15.840
So before we get into all of the entrepreneur conversation and the business stuff, tell me where this all started for you.
00:04:16.000 --> 00:04:20.560
What was your creative outlet that led you to this?
00:04:21.279 --> 00:04:24.720
My background is actually in theater of all of all things.
00:04:24.879 --> 00:04:30.959
I started out as an actor and then pretty quickly learned that was not the road for me.
00:04:31.199 --> 00:04:37.680
I was actually told by my instructor in college that she'd never put me on stage, and so I might as well drop out.
00:04:38.319 --> 00:04:39.360
Oh, wow.
00:04:40.160 --> 00:04:41.279
But I'm stubborn.
00:04:41.360 --> 00:04:43.120
And so I said, no, no, that's okay.
00:04:43.199 --> 00:04:44.639
I'll figure something else out.
00:04:44.800 --> 00:04:50.639
And I was working with, uh I was working in the scene shop one day as just part of the lab hours that I had to do.
00:04:50.800 --> 00:04:57.839
And the dean of the department saw that I had a very good work ethic, and he said, Hey, would you be interested in learning everything?
00:04:58.639 --> 00:05:02.240
And I was like, Well, yeah, because he knew that I wasn't gonna be an actor.
00:05:02.319 --> 00:05:09.600
So he actually taught me the ropes from everything from janitorial to box office to stage management, directing, and eventually we landed on design.
00:05:10.000 --> 00:05:10.240
Wow.
00:05:10.319 --> 00:05:12.079
And I thrived in design.
00:05:12.160 --> 00:05:12.959
I really loved it.
00:05:13.120 --> 00:05:15.839
I was a scenic and uh properties designer.
00:05:16.000 --> 00:05:21.120
I've dabbled in the lighting and the costume, but I really found my way in scenic design and properties design.
00:05:21.199 --> 00:05:28.879
And that actually led to a few really good awards and really good opportunities, and they just kind of opened up a lot of doors.
00:05:29.120 --> 00:05:34.240
And uh that's really where the the beginnings of the creative path for me started.
00:05:34.639 --> 00:05:37.680
What what was the first show that you designed for?
00:05:38.160 --> 00:05:41.199
The first one was called Once on This Island.
00:05:41.360 --> 00:05:42.959
It's a musical takes place.
00:05:43.040 --> 00:05:49.680
It's an it's basically built on a Caribbean island, and there's there's mythology in it.
00:05:49.759 --> 00:05:52.560
Uh eventually one of the characters turns into a tree.
00:05:52.800 --> 00:05:57.920
And I just love I love creating magic in places where magic shouldn't exist.
00:05:58.079 --> 00:05:59.680
So it was one of my one of my favorites.
00:05:59.759 --> 00:06:05.920
It was a very much a black and white set until she turns into a tree, and then all of this color just sprouts from everything.
00:06:06.000 --> 00:06:07.600
It was a really, really beautiful design.
00:06:07.839 --> 00:06:08.639
Oh wow.
00:06:08.879 --> 00:06:09.360
Wow.
00:06:09.680 --> 00:06:18.959
So from there, where you know, learning front of the house, back of the house, technical, where where did it go from there?
00:06:19.759 --> 00:06:29.199
From there, it I so that was undergrad, and then I basically I had won a couple of awards that had taken me to the national stage, which was really nice.
00:06:29.360 --> 00:06:32.399
It was uh, there's a festival called the American College Theater Festival.
00:06:32.639 --> 00:06:37.600
And from there, I was able to basically find a graduates program to go into.
00:06:37.680 --> 00:06:45.600
And so I I went to the University of California, San Diego, and I got my degree in scenic and and costume design.
00:06:45.839 --> 00:06:53.040
The irony is that I think it was two weeks after I had graduated, I was assisting this guy uh who was a designer for Broadway.
00:06:53.199 --> 00:06:58.800
And he had, I think at this time, either four or six shows on Broadway, which for a scenic designer is pretty apex.
00:06:58.879 --> 00:06:59.920
That's pretty top of the game.
00:07:00.079 --> 00:07:00.240
Right.
00:07:00.639 --> 00:07:05.040
And I was assisting him on a show, and I had asked him, I said, So what's it like?
00:07:05.199 --> 00:07:10.079
Because I just graduated with a degree in this, and I and I wanted to know, you know, you you're pretty much at the top of your game.
00:07:10.240 --> 00:07:11.759
What's it like doing this?
00:07:11.920 --> 00:07:14.240
And to this day, I'll give him credit for being honest.
00:07:14.319 --> 00:07:15.360
He said, It's horrible.
00:07:15.519 --> 00:07:17.040
I hate every bit of it.
00:07:17.199 --> 00:07:22.560
His his issue was that he says, I'm I'm on the road 46 to 48 weeks a year.
00:07:23.199 --> 00:07:24.800
I never sleep in the same bed twice.
00:07:24.959 --> 00:07:26.720
I pay for an apartment I'm never in.
00:07:26.879 --> 00:07:32.480
He says, if you want to settle down and actually like have a life, this is not the the career for you.
00:07:32.800 --> 00:07:40.480
And I was like, wow, I wish he had told me this before I went to grad school for this, but you know, it was it was a really good, honest take on it.
00:07:40.639 --> 00:07:44.879
And so I got my degree about two weeks later, I decided I wasn't gonna do that anymore.
00:07:45.040 --> 00:07:50.319
And I just I was kind of a lost, a lost wanderer at that point.
00:07:50.480 --> 00:07:57.279
I had invented a product because I was as a scenic designer, you build a lot of models for the set that you're gonna put on stage.
00:07:57.439 --> 00:08:03.920
And I was working on this show called I Am My Own Wife, which ended up, it was a workshop show, but I had designed the set for it.
00:08:04.000 --> 00:08:05.439
And we didn't think anything of it.
00:08:05.519 --> 00:08:09.199
It ended up going on to win Pulitzer Prizes, being on Broadway, the whole nine yards.
00:08:09.279 --> 00:08:10.480
It was like a really big deal.
00:08:10.639 --> 00:08:13.199
But I was working on this show and it was all about furniture.
00:08:13.279 --> 00:08:18.560
And so I had to hand cut a hundred tiny pieces of furniture out of cardstock.
00:08:18.720 --> 00:08:22.399
And I was halfway through it, I was like, there has got to be a better way to do this.
00:08:22.720 --> 00:08:31.519
And so I actually was at the grocery store and I was looking for a card for Mother's Day, and I saw that there were these cards that had this beautiful lacework pattern cut out of it.
00:08:31.680 --> 00:08:32.960
I was like, well, how did they do that?
00:08:33.120 --> 00:08:41.120
And I, you know, so I started digging into it, and I, and this is back in the late 90s before everybody had everything, you know, handed to them like they do now.
00:08:41.279 --> 00:08:43.679
And basically what I found is they had lasered it out.
00:08:43.759 --> 00:08:51.120
And so I found the company that did it through Hallmark, and I was talking to them about it, and I said, Would you guys be able to do tiny furniture?
00:08:51.279 --> 00:08:57.039
So I designed a bunch of laser die-cut furniture that you could then just fold and put together.
00:08:57.200 --> 00:08:58.240
And that was my first product.
00:08:58.320 --> 00:09:03.519
And so I kind of launched into that business instead of following, you know, the whole scenic design route.
00:09:04.000 --> 00:09:08.080
And then while it was happening, I my wife got tired of living in LA trying to do the movie thing.
00:09:08.159 --> 00:09:09.200
She's a costume designer.
00:09:09.360 --> 00:09:12.639
And so we decided to move to Nebraska where her family is.
00:09:12.799 --> 00:09:16.960
And so I was like, well, what can I do here while I'm waiting for the pop-out furniture to take off?
00:09:17.120 --> 00:09:22.720
And my old undergrad reached out and said, Would you like to be a professor to actually teach design?
00:09:22.879 --> 00:09:24.799
Yeah, and I was like, Yeah, sure, I'll give it a try.
00:09:24.960 --> 00:09:26.879
And so went and did that for three years.
00:09:27.039 --> 00:09:28.080
I love teaching.
00:09:28.240 --> 00:09:32.240
I hate the bureaucracy that goes with being in a university.
00:09:32.799 --> 00:09:35.360
So it did not last as long as I think that they had hoped.
00:09:35.440 --> 00:09:36.480
I was there for about three years.
00:09:36.559 --> 00:09:46.480
And it was in that last year I was teaching a class, and one of my students, I don't know if you're familiar with the Nintendo Wii that came out in about 2005, 2006.
00:09:46.879 --> 00:09:51.759
Yes, I think I waited in the snow in a snowstorm at 5 a.m.
00:09:52.000 --> 00:09:54.879
outside of a Target to get a Wii that Christmas.
00:09:55.120 --> 00:09:56.399
So you do recall it.
00:09:56.559 --> 00:09:56.879
Okay.
00:09:57.279 --> 00:10:00.240
So they have these avatars in them called me's.
00:10:00.399 --> 00:10:06.000
And the student asked me, hey, can you make a me of myself and my girlfriend so I can give it to her as a gift?
00:10:06.080 --> 00:10:07.200
And I was like, ah, sure, why not?
00:10:07.279 --> 00:10:08.879
And I charge them like 50 bucks, I think.
00:10:08.960 --> 00:10:09.600
And I gave it to him.
00:10:09.679 --> 00:10:19.519
And what I didn't know is that he had put it, he had basically submitted it to a blog called Super Punch at the time and included all of my contact information.
00:10:19.600 --> 00:10:23.679
And I started getting requests to this hundreds of them.
00:10:23.840 --> 00:10:31.120
And I ended up making more money on the side than I was as a professor, and I liked the creative freedom that I had with designing these sculptures.
00:10:31.279 --> 00:10:31.440
Right.
00:10:31.600 --> 00:10:36.000
So I asked my wife, I said, Can I quit being a professor and try to be an artist full time?
00:10:36.080 --> 00:10:37.840
Because you know that's gonna work out.
00:10:38.320 --> 00:10:40.080
And she's like, I'll give you one year.
00:10:40.159 --> 00:10:41.279
And I was like, okay, cool.
00:10:41.360 --> 00:10:46.159
And then I think it was three or four months later, I had an idea, still tied to the Nintendo Wii.
00:10:46.240 --> 00:10:47.360
It was for Valentine's Day.
00:10:47.440 --> 00:10:54.879
It was, they were called chocolate mi's, and it was a little Wii-shaped box that had two chocolates in it, uh, either guy and a girl, guy and a guy, girl and a girl, didn't matter.
00:10:54.960 --> 00:10:58.320
And white chocolate, look at white chocolate, milk chocolate, or dark chocolate.
00:10:58.480 --> 00:11:01.120
And you could, but they were basically like mi chocolates.
00:11:01.279 --> 00:11:05.039
And on the box it said, We beg we belong together, you and me.
00:11:05.120 --> 00:11:07.039
And it was W I I and M-I-I.
00:11:07.679 --> 00:11:12.320
And we sold six thousand boxes in two weeks.
00:11:12.639 --> 00:11:14.000
Oh my gosh.
00:11:14.240 --> 00:11:31.360
Yeah, and it was highlight, but it was also a low well, a low level because that was also the year the Eastern Seaboard on Valentine's Day or the day before had a horrible ice storm, and they lost about a thousand boxes of my chocolates for Valentine's Day.
00:11:31.759 --> 00:11:39.120
And the amount of emails and phone calls that I got from angry New Yorkers and people from New Jersey was not great.
00:11:40.240 --> 00:11:43.360
But it, you know, I earned$50,000 in six weeks.
00:11:43.440 --> 00:11:48.320
And my wife is like, I think you've got an idea here, and just keep running with it.
00:11:48.480 --> 00:11:49.519
And so that was the story.
00:11:49.679 --> 00:11:56.240
That was, and then 20 years later, here I am, and I'm working for all of those companies designing and fabricating stuff for them.
00:11:56.399 --> 00:11:57.360
It's been a lot of fun.
00:11:57.679 --> 00:11:59.120
That is insane.
00:12:00.000 --> 00:12:00.559
Wow.
00:12:00.799 --> 00:12:02.720
I had no idea.
00:12:03.360 --> 00:12:06.639
Yeah, it's it's it's been an interesting journey.
00:12:06.720 --> 00:12:10.480
I I'm a firm believer in the phrase bend don't break.
00:12:10.799 --> 00:12:14.399
I could have stayed very firm on being a scenic designer and been miserable.
00:12:14.480 --> 00:12:20.240
I could have stuck with pop-out furniture, which kind of died on its own because then the personal laser came out.
00:12:20.320 --> 00:12:25.679
So you could start lasering at home as opposed to using the warehouse-sized laser that I was using for my furniture.
00:12:25.919 --> 00:12:28.879
And then I could have been a college professor and miserable for years.
00:12:29.039 --> 00:12:36.480
I could have just made Nintendo Mies as sculptures, but then that kind of went away because the new gaming systems came out.
00:12:36.559 --> 00:12:39.440
So what happened is people just started asking for anything.
00:12:39.679 --> 00:12:41.120
And I was like, why not?
00:12:41.279 --> 00:12:41.759
Why not?
00:12:41.840 --> 00:12:43.039
You know, I'll I'll make this.
00:12:43.200 --> 00:12:51.360
And now I've become known as Santa for Nerds, as the guy who can make anything you want, just you just wish for it and it happens.
00:12:51.519 --> 00:12:53.600
And so it's built a good career out of it.
00:12:53.840 --> 00:12:56.879
Yeah, I was gonna say, I want to get to the Santa for nerds.
00:12:57.039 --> 00:13:06.559
What are some of, besides the the me chocolates, what are some of the things that helped go into earning your name, Santa for nerds?
00:13:07.120 --> 00:13:16.559
I think the like as far as individual product, what's weird is when you start a business, especially creative business, typically you have a product and then you you build that one product and you sell that one product.
00:13:16.720 --> 00:13:21.039
My product was I will make you anything you want, and I don't have any overhead.
00:13:21.360 --> 00:13:26.639
So this is kind of why I I know this is an audio-only podcast, but if you look behind me, this is called the nerd wall.
00:13:26.720 --> 00:13:28.879
All the things that you see behind me are the things that I make.
00:13:29.039 --> 00:13:37.279
And I have made thousands of individually created objects for people and companies all around the world.
00:13:37.600 --> 00:13:45.440
And so I and I I mean, some of my favorites I've made people frozen in carbonite, uh like I call them custom carbonites, like on Star Wars.
00:13:45.519 --> 00:13:46.080
I've made those.
00:13:46.159 --> 00:13:47.120
They were, they were fun.
00:13:47.360 --> 00:13:54.879
I made, I took rocks from a game called World of Warcraft, because in the game you can mine ore as part of just a thing.
00:13:54.960 --> 00:13:59.519
And they had this beautiful purple and sparkly ore called Corium ornaments.
00:13:59.600 --> 00:14:02.639
And I was like, oh, what if I made uh corian ore?
00:14:02.720 --> 00:14:04.720
And I was like, what if I made Christmas ornaments?
00:14:04.799 --> 00:14:13.840
And I called them O-R-Enaments, and it was like, so I can make World of War Warcraft ornaments, and then I sold like a three-pack of those and just like really random things.
00:14:14.000 --> 00:14:16.080
But then it it really came.
00:14:16.240 --> 00:14:23.519
I think the thing that really made me ex the most excited about the design is when I started getting into custom engagement ring boxes.
00:14:24.000 --> 00:14:40.240
And this would be really nerdy, geeky people like myself who like they fell in love or they met through something that was nerdy, be it Harry Potter or a video game or Star Wars or you name it, some geekdom that they've fallen into.
00:14:40.320 --> 00:14:47.600
And they wanted me to create a ring box that was also representative of that nerddom.
00:14:48.159 --> 00:14:55.440
And all of my ring boxes are called hidden ring boxes because when you get something from me, it looks just like a cool collectible from that.
00:14:55.519 --> 00:14:58.559
What you don't know is hidden inside of it is the engagement ring.
00:14:58.720 --> 00:14:59.200
The ring, yeah.
00:14:59.440 --> 00:15:02.159
And I've made probably a thousand different kinds.
00:15:02.399 --> 00:15:05.919
And what people love is so exciting to me.
00:15:06.080 --> 00:15:08.799
And I I try my best to add a little bit of magic.
00:15:08.960 --> 00:15:13.679
I used to work a little bit with David Copperfield, so like actually doing magic is really fun for me.
00:15:13.759 --> 00:15:14.159
Oh wow.
00:15:14.399 --> 00:15:21.759
And so hiding those little things inside of these boxes that look like one thing but are actually end up being something else is something I just really love to do.
00:15:21.919 --> 00:15:22.080
Yeah.
00:15:23.279 --> 00:15:32.320
Well, and and being involved in something as special as a proposal or an engagement, and and and you're a hallmark of that.
00:15:32.399 --> 00:15:37.679
You're actually tying together the whole reason these two people are together.
00:15:38.080 --> 00:15:38.320
Right.
00:15:38.559 --> 00:15:42.159
My wife, my wife calls it, I make memories tangible, which I love.
00:15:43.440 --> 00:15:44.240
I love that.
00:15:44.639 --> 00:15:52.320
Because when you propose, it's a very intimate thing that typically isn't recorded or or doesn't have anything that you can reflect back on.
00:15:52.720 --> 00:15:59.440
And what I do is I take that and I create a permanent object, you know, a tangible memory that you can have on your shelf.
00:15:59.519 --> 00:16:02.639
And every time you look at it, you're like, remember that that's where we met.
00:16:02.799 --> 00:16:08.320
That represents this brief moment in time because we celebrate the weddings, we celebrate the children, we celebrate all those things.
00:16:08.399 --> 00:16:13.919
But that one moment when we really come together and we make that commitment to each other, that that's it's a fleeting moment.
00:16:14.000 --> 00:16:19.679
Like I proposed my wife in Rome in a dingy hotel because we were in between doing these things.
00:16:19.840 --> 00:16:22.960
We had been walking all day, her hands were swollen, couldn't get the ring on there.
00:16:23.120 --> 00:16:24.879
It was kind of a kind of a mess.
00:16:24.960 --> 00:16:27.440
And but it wasn't like a fancy ring box or anything like that.
00:16:27.519 --> 00:16:28.559
It was just in my pocket.
00:16:28.720 --> 00:16:34.559
And I was like, it's not something that I don't really have a representation of it all those years later.
00:16:34.799 --> 00:16:36.240
But uh renewal.
00:16:36.399 --> 00:16:37.759
You can do a bow renewal.
00:16:38.000 --> 00:16:38.559
There you go.
00:16:38.720 --> 00:16:39.360
There you go.
00:16:41.039 --> 00:16:42.399
That would be that would be fun.
00:16:42.720 --> 00:16:43.840
That's awesome.
00:16:44.159 --> 00:16:49.919
So how did folks know that that you offered these services?
00:16:50.080 --> 00:16:51.840
How did they get in touch with you?
00:16:53.039 --> 00:16:58.399
So I think I got lucky in that I started when the internet was pretty new.
00:16:58.480 --> 00:16:59.519
I'm I'm 50 years old.
00:16:59.600 --> 00:17:01.120
I've been doing this for a while.
00:17:01.440 --> 00:17:05.599
And what I did is I'd post every single thing that I made online.
00:17:06.000 --> 00:17:08.480
And this is before everybody had social media.
00:17:08.559 --> 00:17:11.039
Um this is in the days before YouTube and all of that.
00:17:11.119 --> 00:17:12.720
And so I would post it on my blog.
00:17:12.799 --> 00:17:19.759
And then basically what happened is the things that I make are really cute and they're very iconic to like nerddums.
00:17:19.920 --> 00:17:22.000
And so what happened is other people started putting them on.
00:17:22.079 --> 00:17:27.839
I don't have a Pinterest account, but I am huge on Pinterest because a lot of people find my stuff and put it out there.
00:17:28.000 --> 00:17:35.920
And then people started like BuzzFeed started making lists of the 10 geekiest ring boxes that are out there, or 10 geeky wedding cake toppers.
00:17:36.000 --> 00:17:38.480
And I'm usually six to eight of those.
00:17:38.720 --> 00:17:41.839
So what would happen is people then would like research.
00:17:42.000 --> 00:17:46.319
It's like, oh, I I'm I really love a Star Wars themed engagement.
00:17:46.480 --> 00:17:49.359
You know, is where can I get a Star Wars themed ring box?
00:17:49.519 --> 00:17:55.680
And because I was one of two people that was doing it at all, and that guy's even dropped out at this point.
00:17:55.839 --> 00:17:57.599
I'm just the guy who's associated with it.
00:17:57.680 --> 00:18:00.160
And so, and and that was before everybody had 3D printers and stuff.
00:18:00.240 --> 00:18:01.359
I was doing it all by hand.
00:18:01.519 --> 00:18:09.119
But now that 3D printers have become more prolific, I just happened to get in early enough that I've I've just was able to establish a name for myself.
00:18:09.440 --> 00:18:09.680
Yeah.
00:18:09.759 --> 00:18:23.440
I was gonna ask, you know, when we when we started going in this direction, have 3D printers affected your business, or are you just that good that it can't be replicated by somebody's 3D printer at home?
00:18:24.000 --> 00:18:31.599
This year alone, I have decided to release my own, because I use 3D printers to make my stuff, but I design everything by hand.
00:18:31.759 --> 00:18:33.680
And I never released the designs.
00:18:33.759 --> 00:18:35.440
And this year I decided I would release them.
00:18:35.519 --> 00:18:44.559
So I have 630 individual designs that are very nerdy and geeky that I've decided to release to the to the public so that other people can make them.
00:18:44.720 --> 00:18:48.640
But everything that I do is unique to myself and I spend a lot of time designing it.
00:18:48.720 --> 00:18:55.599
And being a set designer and a prop designer in theater really helped to play into that because it allowed me to be as versatile as I could.
00:18:55.759 --> 00:19:03.039
And so uh, but I, you know, I started off originally sculpting everything by hand or doing woodworking or metal working, all of it is very manual labor.
00:19:03.200 --> 00:19:08.880
But then as the 3D printers came out, I was there when they first started dropping out or, you know, becoming a thing.
00:19:08.960 --> 00:19:19.759
And so, you know, my my first designs were really rough like everyone else's, but I've been able since I was there at the beginning to really refine it and use those tools to help me to make the pieces.
00:19:19.920 --> 00:19:22.480
And I don't, like I said, I don't like to mass produce things.
00:19:22.559 --> 00:19:24.400
I like them to be very unique to the people.
00:19:24.559 --> 00:19:28.079
And so a lot of the parts that I designed were very much one-offs.
00:19:28.240 --> 00:19:32.960
But occasionally I'll get like the sorting hat from Harry Potter is a very popular ring box for me.
00:19:33.039 --> 00:19:35.359
I've probably made 40 or 50 of them.
00:19:35.599 --> 00:19:38.480
And so that's actually ended up being one that I didn't actually 3D print it.
00:19:38.559 --> 00:19:39.519
I created a mold of it.
00:19:39.599 --> 00:19:47.279
I made one sculpt, and then I just cast it in a different material over and over again, and then finish them all off by hand to make them a little bit more unique.
00:19:47.440 --> 00:19:49.920
But yeah, the 3D printers help a little bit.
00:19:50.480 --> 00:20:01.440
What's the downside of the 3D printing is that because a lot of people have them in their homes, they recognize that it doesn't cost a lot of money to 3D print stuff, and it doesn't.
00:20:02.079 --> 00:20:08.000
So when it comes to the design cost, they're like, Oh, I'd like to buy a ring box, and I'm like, Okay, it's you know, it's five, six hundred dollars.
00:20:08.160 --> 00:20:11.279
They're like, But you're just 3D printing it and I can do that for 20 bucks.
00:20:11.440 --> 00:20:15.039
I'm like, Yeah, but you can't design it for 20 bucks, and that's what you're paying for.
00:20:15.200 --> 00:20:15.519
Yeah.
00:20:15.759 --> 00:20:21.680
And so that's that's probably been the biggest issue that I've had with the 3D printing, is that people now think everything is super cheap.
00:20:22.240 --> 00:20:22.400
Right.
00:20:22.720 --> 00:20:33.359
But what I teach in with with Gamify business, one of the things that I teach is that you're you're selling ideation and creation, you're not selling a product, and that's why it's more expensive.
00:20:33.519 --> 00:20:35.440
And so you've got to kind of stick behind that.
00:20:35.599 --> 00:20:40.160
But there was definitely times during the the early parts where I was, you know, I would question myself.
00:20:40.319 --> 00:20:42.160
I'm like, am I overcharging for this?
00:20:42.240 --> 00:20:43.920
And the answer is no.
00:20:44.160 --> 00:20:44.480
Yeah.
00:20:44.720 --> 00:20:45.920
No, i exactly.
00:20:46.000 --> 00:20:47.599
You know, I've had makers on the show.
00:20:47.680 --> 00:20:50.319
I was a maker, I had a jewelry business for a while.
00:20:50.880 --> 00:21:01.759
And what people saw was the product, but it wasn't how long did I take to design something?
00:21:01.920 --> 00:21:08.799
How many different types of metal, you know, did I try to use to get it to look the way it looks right then?
00:21:09.359 --> 00:21:26.720
And where everything can be mass produced these days, getting something handcrafted or uniquely designed, there's a value to that that I I I just think escapes a lot of folks because you know, mass production is so easy.
00:21:27.359 --> 00:21:31.119
And I think that's and that's actually what my book is about with the quit selling your shit.
00:21:31.759 --> 00:21:35.440
It's about how product first selling will kill a creative business.
00:21:35.759 --> 00:21:40.079
And we should stop selling the product and start selling the artist behind it.
00:21:40.400 --> 00:21:40.559
Right.
00:21:40.799 --> 00:21:44.160
And it took me many years to learn that lesson myself.
00:21:44.319 --> 00:21:48.240
And once I did, I was able to tack a zero onto my pricing.
00:21:48.559 --> 00:21:52.160
And nobody batted an eye because they weren't paying for the thing.
00:21:52.240 --> 00:21:58.079
And you're absolutely right in that we get into this comparison thing, and we do it subconsciously as humans.
00:21:58.400 --> 00:22:02.880
So like if you're selling a necklace, they're like Like, oh, I know necklaces and I've seen necklaces that were this amount of money.
00:22:02.960 --> 00:22:04.640
So why is this one more expensive?
00:22:04.720 --> 00:22:06.960
And so what I'm gonna do is I'm gonna buy the cheaper one.
00:22:07.119 --> 00:22:14.400
But the reality is you start selling yourself, you're not just selling a product, you're selling the journey of the artisan behind it.
00:22:14.880 --> 00:22:16.799
And then people aren't just buying a thing.
00:22:16.960 --> 00:22:18.960
Now they're buying a piece of an artist.
00:22:19.119 --> 00:22:21.920
They're supporting an artist, and that has value.
00:22:22.240 --> 00:22:22.640
Right.
00:22:22.880 --> 00:22:23.839
It does.
00:22:24.160 --> 00:22:30.319
So how did you well actually I want to kind of stick with the the Santa Fra nerds?
00:22:30.480 --> 00:22:35.920
What are some of the wow moments that you had in in designing things?
00:22:36.880 --> 00:22:38.640
I love a good story.
00:22:38.960 --> 00:22:44.480
And that's I think it's why I love the ring boxes so much because it's the beginning of a story, a beautiful story.
00:22:44.720 --> 00:22:56.880
But some of the the most like one that really stands out to me, and this is a story I tell in my TEDx talk, which is called Santa for Nerds, if you want to go check it out, is there is this I got a call one day and I rarely get calls, usually they're emails.
00:22:56.960 --> 00:23:03.519
And this was a call from a concerned parent, and they said, Do you make a full-size Beauty and the Beast floating rose?
00:23:03.599 --> 00:23:05.920
You know, the one that the beast has where the petals fall off.
00:23:06.160 --> 00:23:07.519
And that is one of the pieces that I make.
00:23:07.599 --> 00:23:13.279
And they said, Is there any way that you can rush one and get it to us within a week up here in Canada?
00:23:13.440 --> 00:23:16.480
I live in Nebraska, and I was like, uh, yeah, I can I can do it.
00:23:16.559 --> 00:23:32.079
And they said, That would be great because our daughter is dying of cancer, and it's her favorite movie, and she was a child, and we wanted to get it to her so she could see that there was a little bit of magic left in this world and that we could have it as a keepsake for when she goes as a reminder of her life.
00:23:32.720 --> 00:23:33.759
You're gonna make me cry.
00:23:34.079 --> 00:23:35.119
Well, it made me cry.
00:23:35.200 --> 00:23:37.119
I'm a parent, you know, and I'm like, oh, of course.
00:23:37.279 --> 00:23:46.559
And so it it's it's those kind of stories where you don't think when you're making things that you have that kind of impact on people's lives.
00:23:46.720 --> 00:23:51.759
I had a I had another kid who a parent had called me up, and there's a movie called Despicable Me.
00:23:51.920 --> 00:23:53.839
I don't know if you're familiar with all the little minions.
00:23:54.000 --> 00:23:58.240
The very first movie, the the antagonist, protagonist grew.
00:23:58.319 --> 00:24:09.119
He he writes, he adopts these three girls, and then at the end he apologizes by having this book called it's the it's a unicorn book, and he puts his nose through it and it makes the little unicorn horn and it's very cute.
00:24:09.279 --> 00:24:20.880
And I got a call from a parent, and they said their son had drowned when he was six, but they had recovered him, they had they had brought him back, but he had been he had been dead for like six minutes and he had suffered some brain damage.
00:24:21.279 --> 00:24:25.920
And uh this was a few years later, but his move his favorite movie was Still Despicable Me.
00:24:26.240 --> 00:24:29.759
And so the one big unicorn was his favorite book, and nobody made it.
00:24:29.839 --> 00:24:34.960
And they were wondering if I could make him this book and make it a a reality for him.
00:24:35.039 --> 00:24:37.200
And of course I did, you know, like, yeah, sure.
00:24:37.359 --> 00:24:41.200
But they said, you know, he has some limitations because of the trauma that he had.
00:24:41.279 --> 00:24:42.720
And so they had some requests.
00:24:42.799 --> 00:24:48.880
They're like, you know, he has tendency to put he while he is growing up, his mentality stays that of a four or six-year-old.
00:24:48.960 --> 00:24:51.359
And so he had a tendency to like put books in his mouth.
00:24:51.440 --> 00:24:54.160
So it's like, hey, can you make these books so that they're waterproof?
00:24:54.319 --> 00:25:02.400
Or can you, you know, make them so that the kid so they can have them, he can he can look at it over and over and over again because they have the repetition was something that he did.
00:25:02.559 --> 00:25:05.920
And so I was able to kind of step up to that and make that for him.
00:25:06.000 --> 00:25:11.759
And I actually made two books so in case something went wrong, and I threw the other one in for free because I was like, this means a lot.
00:25:11.920 --> 00:25:21.359
And they did an unboxing video for me, not to put it on the internet or anything like that, but they should, you know, they had him open it up, and I heard the mom behind the camera get choked up.
00:25:21.519 --> 00:25:24.240
I got choked up, and this kid was so excited.
00:25:24.400 --> 00:25:30.799
Oh, and I'm like, if I could bring that kind of joy to a family who's seen some tragedy, it it makes it worth it.
00:25:30.960 --> 00:25:31.920
Absolutely worth it.
00:25:32.559 --> 00:25:32.880
Yeah.
00:25:33.200 --> 00:25:34.240
Holy cow.
00:25:34.559 --> 00:25:36.799
Wow, so powerful.
00:25:37.920 --> 00:25:48.720
What you know, in in in going through this journey, and you just seem to, I don't want to say be a short order cook, but no matter what anybody orders, you can fill it.
00:25:49.440 --> 00:25:57.359
So where what were the challenging times in in being able to do that?
00:25:58.880 --> 00:26:00.000
That's a great question.
00:26:00.240 --> 00:26:08.559
And you would think that there wouldn't be one, but the hardest thing to sell is a service in which I can make whatever you can think of.
00:26:08.880 --> 00:26:09.200
Yeah.
00:26:09.440 --> 00:26:17.279
And so I would go like, and and honestly, the term Santa for nerds didn't happen for like 12 or 13 years into my business.
00:26:17.440 --> 00:26:23.440
I would come up with all kinds of funny ways to put it on a business card or a trade show banner or whatever.
00:26:23.839 --> 00:26:25.599
But nobody understood what it was that I made.
00:26:25.680 --> 00:26:34.000
I'd go to trade shows and I'd have my table set up, and people would walk by and I'm like, I can make you anything that you want, but you have to kind of show, you know, your your wares, like your skill.
00:26:34.079 --> 00:26:37.440
And so I'd have uh examples and people would walk by and go, I don't want any of that.
00:26:37.519 --> 00:26:38.720
I'm like, no, that's not what I do.
00:26:38.799 --> 00:26:39.839
I make anything that you want.
00:26:40.000 --> 00:26:44.000
I even had a sign one show that said, I will literally make you anything that you can think of.
00:26:44.079 --> 00:26:45.039
You just have to ask.
00:26:45.279 --> 00:26:55.119
And I and nobody would buy from it because they didn't, they don't think it's possible that one person or a company can can do this kind of job.
00:26:55.359 --> 00:26:55.519
Yeah.
00:26:55.759 --> 00:27:00.000
And so the hardest thing is convincing people that Santa is real.
00:27:04.720 --> 00:27:07.440
I I can see where there'd be some skepticism.
00:27:08.079 --> 00:27:16.960
I can see it, but I mean, I haven't seen any work that you've produced, but I believe no matter what my little brain can come up with, you could create it.
00:27:17.279 --> 00:27:19.039
So go figure.
00:27:19.440 --> 00:27:22.720
If now like I I work with the Tonight Show with Jimmy Fallon.
00:27:22.880 --> 00:27:23.200
Uh-huh.
00:27:23.359 --> 00:27:28.720
Um, that's that's one of my favorite ones to work with because they're very topical and they're very instant.
00:27:28.960 --> 00:27:34.640
And so they will call me up and they're like, we have this weird idea and we need it to be on air in two days.
00:27:34.880 --> 00:27:40.960
Like one of them, and it didn't make it to air, not because I didn't produce it, but because it got vetoed, which happens a lot in television.
00:27:41.200 --> 00:27:51.599
But they had called me up and they said, We need two animated, realistic horse heads because Jimmy and Shaq want to ride horses and tell jokes, but we can't put them on real horses.
00:27:51.759 --> 00:27:53.519
And we need it in two days.
00:27:53.680 --> 00:27:55.200
And I'm like, okay, let's do it.
00:27:55.359 --> 00:28:07.119
So I made life-size animatronic horse heads that went on these like little saddles and stuff so they could be on the camera, but they had like the ears twitched and the head moved and stuff and made it in two days.
00:28:07.279 --> 00:28:10.400
And it that's the kind of that's that's the type of work that I do.
00:28:10.480 --> 00:28:12.799
It's like I can make it happen.
00:28:13.119 --> 00:28:14.000
Oh my gosh.
00:28:14.319 --> 00:28:15.920
Now, see, I would panic.
00:28:16.160 --> 00:28:18.880
One, I would panic that the tonight show was on the phone.
00:28:18.960 --> 00:28:22.079
And then two, I would panic that I only had two days.
00:28:22.400 --> 00:28:25.519
But I don't have the mind of a designer.
00:28:25.839 --> 00:28:29.920
So that that could be a really big obstacle for me.
00:28:30.319 --> 00:28:33.359
But holy cow, such cool experiences.
00:28:33.759 --> 00:28:34.720
It's fun, it's fun.
00:28:34.799 --> 00:28:35.359
It's a lot of fun.
00:28:35.680 --> 00:28:37.359
Yeah, it it sounds it.
00:28:37.519 --> 00:28:45.039
So as time went on, where did the whole gamify business piece come into play for you?
00:28:45.599 --> 00:28:48.799
So I had spent uh so I work in a studio basement.
00:28:49.119 --> 00:28:51.440
Like in my basement, my studio is the entire basement.
00:28:51.599 --> 00:29:01.680
So it's it's a wonderful opportunity to be a stay-at-home dad, but also have a studio where I can actually do all of my work while my wife goes off and is a costume designer for a theater here in town.
00:29:01.920 --> 00:29:06.559
And I had been doing it for a few years and I realized I was getting really lonely.
00:29:06.640 --> 00:29:08.640
And so I'm I'm used to live theater.
00:29:08.720 --> 00:29:10.000
I'm used to being around people.
00:29:10.160 --> 00:29:16.400
And so I had Googled one day, I said, how can I set up a camera and do my work in front of people so I can talk to people?
00:29:16.559 --> 00:29:18.960
And I found a platform called Twitch.
00:29:19.200 --> 00:29:22.480
And basically, I didn't know it at the time, but it's a gaming platform.
00:29:22.640 --> 00:29:24.240
People play video games and people watch.
00:29:24.400 --> 00:29:24.720
Right.
00:29:24.880 --> 00:29:31.599
But there's a small subset of it, about 20% of them are actually creatives who do art and people can watch them do art and ask questions.
00:29:31.759 --> 00:29:36.000
And so for five days a week, about six to eight hours a day, I would sit in front of cameras.
00:29:36.079 --> 00:29:40.319
I had three cameras set up, one for my hands, one for my face, and then like a top view.
00:29:40.640 --> 00:29:43.599
And I would make all of these cool pieces.
00:29:43.680 --> 00:29:47.839
You know, I'd be Santa's workshop, and you'd be able to watch me work and ask me questions.
00:29:48.160 --> 00:29:56.880
And what I found was that there's a lot of creatives out there who want to own a business doing what they love to do, but have zero idea how to do it.
00:29:57.039 --> 00:29:57.680
Like none.
00:29:58.079 --> 00:30:01.039
And they have all the skills, they just don't have any business acumen.
00:30:01.359 --> 00:30:09.200
And so I would give them all the advice, you know, like here's how you figure out how to charge, this is the, you know, pricing, this is how you find clients, all of this stuff.
00:30:09.440 --> 00:30:15.440
But what I realized was that I was talking in business speak, and a lot of creative minds don't understand business.
00:30:15.519 --> 00:30:17.759
And so I would say, okay, this is the you know, Roas.
00:30:18.000 --> 00:30:19.279
You got to understand Roas, everybody.
00:30:19.359 --> 00:30:21.599
And they're like, is that a rodent of unusual size?
00:30:21.680 --> 00:30:23.279
I'm like, no, that's from Princess Bride.
00:30:23.359 --> 00:30:25.599
You know, it's return on ad spend and all that.
00:30:25.759 --> 00:30:26.720
And so they didn't get it.
00:30:26.799 --> 00:30:30.720
And I was working with a client who they're really creative.
00:30:30.799 --> 00:30:33.680
They were gamers like myself, and they made little dragons.
00:30:33.759 --> 00:30:35.920
And so we were like, we were already best friends.
00:30:36.079 --> 00:30:43.599
And so I was working with them on that, and I was asking them because they were a successful business on paper, but they weren't really successful in the bank accounts.
00:30:43.759 --> 00:30:47.440
And so they wanted me to come in and see if I could help them write the ship a little bit.
00:30:47.680 --> 00:30:51.200
And so I was asking them, I said, So what do you guys like, what's your role in the business?
00:30:51.279 --> 00:30:52.000
There were three of them.
00:30:52.079 --> 00:30:53.680
And they said, Oh, we all do everything.
00:30:53.759 --> 00:30:55.440
And I'm like, Well, you can't all do everything.
00:30:55.519 --> 00:30:56.480
That's not how you run a business.
00:30:56.559 --> 00:30:58.000
So, like, what's your main role?
00:30:58.240 --> 00:30:59.839
And so they told me, and I said, Okay.
00:31:00.160 --> 00:31:04.079
And I was just spitballing, I was just kind of coming up with an idea to help them understand it better.
00:31:04.240 --> 00:31:09.039
I said, How about I come back tomorrow and we'll play Dungeons and Dragons Business Edition?
00:31:09.279 --> 00:31:13.519
But instead of being a ranger or bard, you're gonna be your role in the business.
00:31:13.759 --> 00:31:21.839
And instead of fighting dragons and imps, we're actually gonna fight monsters that are obstacles that you'd encounter in real life business.
00:31:22.079 --> 00:31:26.000
Okay, so like the haggler or the scope creeper or these kinds of things.
00:31:26.079 --> 00:31:26.799
And I just make it up.
00:31:26.880 --> 00:31:28.559
And so we played for about four hours.
00:31:28.720 --> 00:31:32.640
And after that, the CEO of the business goes, Is this what business is?
00:31:32.799 --> 00:31:35.920
Because I think I finally understand it and it seems fun.
00:31:36.240 --> 00:31:38.559
And I was like, Yes, this is exactly what it is.
00:31:38.720 --> 00:31:43.680
And that was like the light bulb moment that went, ah, so what gamified business is, is it's not a game.
00:31:43.839 --> 00:31:52.000
I mean, we play games, but what we do is we really translate the terminology of business into an area that people understand already.
00:31:52.160 --> 00:31:57.759
And a lot of it happens to be gaming because we've all been playing games since we were kids, and so we understand those rules.
00:31:58.000 --> 00:32:05.119
And so I translate regular business stuff into the jargon of it, into something that they can relate to.
00:32:05.279 --> 00:32:07.119
And then we try to make it fun.
00:32:07.279 --> 00:32:09.200
And that's the entire thing behind it.
00:32:09.279 --> 00:32:13.440
And so once I was done with that, I was like, okay, I love Dungeons and Dragons.
00:32:13.519 --> 00:32:14.720
I like the books that come with it.
00:32:14.799 --> 00:32:25.839
And I was like, what if I wrote a book that looked like it belonged to Dungeons and Dragons, but it was like the player's handbook, but it's the player's handbook of real life business for creative entrepreneurs.
00:32:26.000 --> 00:32:26.559
And so I did.
00:32:26.640 --> 00:32:28.799
I wrote the book, uh, that was my first book that I wrote.
00:32:28.960 --> 00:32:32.559
And it's a basically walks you through how to set up your business.
00:32:32.640 --> 00:32:36.240
But you start by creating a character sheet, which is you in your business.
00:32:36.319 --> 00:32:38.160
And you have to understand what you're trying to do.
00:32:38.240 --> 00:32:40.079
Like, what am I, what was what my business for?
00:32:40.240 --> 00:32:41.359
What am I passionate about?
00:32:41.519 --> 00:32:46.480
And then from there, we do looking for group, which is what you do in a Dungeons and Dragons and game.
00:32:46.559 --> 00:32:52.079
And what we do is we try to find people who are who are going to be good business partners for you that make a good group.
00:32:52.240 --> 00:32:53.839
You don't want people who are very similar to you.
00:32:54.000 --> 00:33:00.400
You want people that are going to help boost you up and round you out so that you are like a good cohesive unit.
00:33:00.559 --> 00:33:05.440
And then from there we do all these encounters, which are the monsters that you would encounter with business.
00:33:05.680 --> 00:33:16.079
But what I don't tell anybody is that if you fill out the book and it's self-led, is that at the end you have a fully formed business plan and a 90-day plan of action to earn real world money.
00:33:16.480 --> 00:33:17.039
Wow.
00:33:17.279 --> 00:33:18.720
But I hid it all behind the game.
00:33:19.359 --> 00:33:19.920
Yeah.
00:33:20.240 --> 00:33:21.440
That is really cool.
00:33:21.519 --> 00:33:52.559
And it it's funny because I have a lot of friends who are creatives, and they're all kind of in the same boat where it's they are incredibly talented and they may every once in a while sell something or get some recognition that brings more attention to what they do, but they're not uh I don't know, that that that that muscle that is business acumen just isn't isn't there.
00:33:52.720 --> 00:33:55.839
And I I do not possess it myself.
00:33:56.000 --> 00:33:59.839
So I'm not I'm uh I'm not poo-pooing anybody that doesn't.
00:33:59.920 --> 00:34:01.359
I'm I'm right there with you.
00:34:02.079 --> 00:34:03.680
So this is fantastic.
00:34:03.839 --> 00:34:04.720
What do you think?
00:34:04.799 --> 00:34:11.840
You now you're a creative, but how did you get it being a creative?
00:34:12.960 --> 00:34:16.159
My superpower is I I have ADD.
00:34:16.480 --> 00:34:19.280
And my superpower is I love to learn.
00:34:19.760 --> 00:34:25.760
And for me, understanding how things work is part of it's part of the Santa for nerds.
00:34:25.840 --> 00:34:27.519
I'm a creative problem solver.
00:34:27.599 --> 00:34:31.599
And so with business, I was like, how do I solve the business of business?
00:34:31.760 --> 00:34:34.480
You know, it's I I wanted to, I want to know the answer.
00:34:34.559 --> 00:34:36.000
I have that creative streak in me.
00:34:36.159 --> 00:34:39.440
And I love to uh I love similes and metaphors.
00:34:39.519 --> 00:34:45.920
And so when I'm I was a professor for a little while, like I said, and I love explaining things to people in a way that they'll understand it.
00:34:46.079 --> 00:34:51.119
And so for me, it was let's break down all of these things, not just for other people, but for myself as well.
00:34:51.199 --> 00:34:54.480
It's like because I have to understand this when I'm when I'm doing it myself.
00:34:54.719 --> 00:35:02.639
And one thing that's in all of my books are these little orange boxes, which are stories of me and my business and in my my struggles.
00:35:02.880 --> 00:35:10.079
And I love that for me, failure is a step, not a stop, which is one thing that I say a lot.
00:35:10.320 --> 00:35:12.960
And I screwed up a lot, a lot, a lot, a lot.
00:35:13.119 --> 00:35:16.400
And fortunately, I'm I don't ever look at it as a stopping point.
00:35:16.480 --> 00:35:18.719
I always look at it as an opportunity to learn and move on.
00:35:18.880 --> 00:35:19.039
Right.
00:35:19.199 --> 00:35:24.880
And so all of my books are filled with stories of you know how I screwed up and hopefully you guys don't have to.
00:35:25.119 --> 00:35:32.960
And so it's just I I kind of don't have that part of my brain that tells me that you're gonna fail and that nothing isn't is possible.
00:35:33.119 --> 00:35:38.320
I I think everything is possible, and I love to learn and and and failure is part of that.
00:35:38.400 --> 00:35:42.719
And so that was really what allowed me to do this this thing that I do.
00:35:43.199 --> 00:35:44.239
Oh, that's wild.
00:35:44.400 --> 00:35:45.280
I I love it.
00:35:45.440 --> 00:35:45.920
I love it.
00:35:46.079 --> 00:35:49.920
I am running out to get that book as soon as we're off this call.
00:35:50.639 --> 00:35:51.519
Excellent.
00:35:51.840 --> 00:35:52.320
Yeah.
00:35:52.639 --> 00:36:07.199
So now making that transition from, or maybe it wasn't a transmit uh transition, maybe you're still doing all of the creative stuff and now you're adding the the gamified business piece to it.
00:36:07.440 --> 00:36:11.199
What opportunities has that opened for you?
00:36:12.320 --> 00:36:15.519
So I'm I I do both of them.
00:36:15.679 --> 00:36:20.000
And actually I've added a third business because of course I did, where I'm actually writing fiction books.
00:36:20.320 --> 00:36:20.880
That's right.
00:36:21.840 --> 00:36:23.039
So That's right.
00:36:23.280 --> 00:36:24.320
Yeah, because why not?
00:36:24.400 --> 00:36:26.320
You know, everything's everything's on the table, right?
00:36:26.800 --> 00:36:36.480
But what I've what I've realized is I'm 50 years old and I know that there's a timeline to being able to do the tiny little things I do or to work with the chemicals that I'm working with when building all this.
00:36:36.559 --> 00:36:37.840
It's a young person's game.
00:36:38.000 --> 00:36:41.679
And so what I do now is I I do mostly corporate work.
00:36:41.760 --> 00:36:47.599
I don't do a lot of individual work anymore because it's fewer and far between and they have a larger budget to spend.
00:36:47.679 --> 00:36:49.440
And so I don't have to work as hard.
00:36:49.679 --> 00:36:55.360
But I think it allows for the younger, younger people to kind of step in to where I was to fill that vacuum.
00:36:55.599 --> 00:37:07.119
And so what the consulting and coaching business does is it allows me to just teach people how to do this kind of stuff as opposed to me having to do it all and take all the limelight.
00:37:07.280 --> 00:37:20.239
And so the the challenges that I've run into with trying to do that conversion is that again, I'm a 50-year-old trying to start a business again and doing it all from the ground up.
00:37:20.400 --> 00:37:27.119
And not only am I starting a business, I'm trying to do something that doesn't exist and make it make it aware for everyone who's out there.
00:37:27.280 --> 00:37:33.519
And it's a it's a pretty noisy sea of information out on the internet and in the real world.
00:37:33.599 --> 00:37:41.119
And so trying to convince people that this new shiny that I'm trying to sell to people is actually worth it when everybody's trying to sell a new shiny that may not be worth it.
00:37:41.440 --> 00:37:45.280
So that's been a big a struggle for this business.
00:37:45.440 --> 00:37:57.679
And so also the lesson of, and we talked about this earlier, about being the star of it, not hiding behind the work, but actually trying to sell yourself is something that I too am not super comfortable with.
00:37:57.760 --> 00:38:02.400
Um I've found a nice coping mechanism, which is I I put on characters.
00:38:02.639 --> 00:38:07.840
So when I'm doing the the gamify business, I play the the game master and the barkeep.
00:38:08.079 --> 00:38:09.440
And so I get to put on my outfit.
00:38:09.519 --> 00:38:22.559
I got a little towel on my shoulder, and then I'm playing the character of it, again, going back to theater here, but that allows me to basically wear armor that protects myself from being so nervous about trying to do all of this stuff.
00:38:22.800 --> 00:38:23.039
Right.
00:38:23.199 --> 00:38:29.360
Um, and then not, you know, because it when you're consulting, the product that you're selling is what you know.
00:38:29.519 --> 00:38:31.760
And so you have to be the person that's talking.
00:38:32.000 --> 00:38:34.960
And so the product that you're selling is your mind.
00:38:35.119 --> 00:38:38.559
And so you can't hide behind anything because it's your words that you're selling.
00:38:38.719 --> 00:38:43.840
And so I've had to teach myself over and over again that this is this is the way that we should do it.
00:38:44.000 --> 00:38:51.119
But the challenges that you run into is very much just trying to convince people that this weird thing that you're doing is legitimate and it can help.
00:38:51.360 --> 00:39:00.239
And then getting in front of the right people in the right uh areas, which is, you know, fortunately for me, I don't mind being on stage, I don't mind being in front of a camera.
00:39:00.320 --> 00:39:08.239
And so I do a lot of podcasts, I do I go on stage, I've done my TEDxes, it's it's those types of situations that get me in front of the right people.
00:39:08.400 --> 00:39:14.159
But don't get me wrong, I still get nervous when I have to go up to somebody and say, would you like to learn how to be a business, even though you're super creative?
00:39:14.320 --> 00:39:16.400
So, you know, it never goes away.
00:39:16.639 --> 00:39:17.519
Yeah, yeah.
00:39:17.760 --> 00:39:24.639
Well, I visited your website and I took the the the quiz.
00:39:25.280 --> 00:39:29.920
And I absolutely love it because I'm not talking to a business consultant.
00:39:30.159 --> 00:39:32.320
I'm talking to a barkeep.
00:39:32.639 --> 00:39:52.880
And the barkeep asks a series of questions to evaluate as a creative what your what your business, team building, networking, efficiency, effectiveness, financial awareness is.
00:39:53.599 --> 00:40:01.679
It evaluates all of those things through a series of questions, and then it puts it into practice by putting you into scenarios.
00:40:01.840 --> 00:40:04.159
And I found it fascinating.
00:40:04.400 --> 00:40:08.079
Now, I'm not a Dungeons and Dragons person.
00:40:08.239 --> 00:40:12.639
So some of the terminology is is gonna be lost on me.
00:40:12.880 --> 00:40:24.079
But I went through and I took the assessment, and I want you to tell me a little bit about, not without, you know, don't give away trade secrets, but I want you to tell me a little bit about my profile.
00:40:24.400 --> 00:40:27.920
I came out as a barred connector.
00:40:28.239 --> 00:40:30.480
What does that mean to me?
00:40:31.280 --> 00:40:40.159
So one thing that you didn't mention is that you should have gotten an email with a really deep dive, like 11-page deep dive into your personality as a business person as well.
00:40:40.239 --> 00:40:41.360
So that should be in your email.
00:40:41.679 --> 00:40:42.400
Oh, okay.
00:40:42.480 --> 00:40:43.519
I didn't check my email.
00:40:43.760 --> 00:40:44.719
Okay, so check that out.
00:40:44.800 --> 00:40:46.400
And it's it's really thorough.
00:40:46.719 --> 00:40:51.599
But so what a bard is, is is so there are six different classes that you can fall into.
00:40:51.679 --> 00:40:57.280
There's warrior, ranger, bard, wizard, sage, and artificer.
00:40:57.599 --> 00:40:59.360
Those are the six different personalities.
00:40:59.679 --> 00:41:03.920
And each one of them represents how you approach business.
00:41:04.159 --> 00:41:06.960
This isn't a personality test about your personal life or anything like this.
00:41:07.039 --> 00:41:09.679
It's really just about business and how you approach it.
00:41:09.920 --> 00:41:15.199
And when you're answering these questions, it kind of helps to it folds you into these different areas.
00:41:15.360 --> 00:41:24.880
Now, the bard in particular is a great one because three of them are outward-facing or people facing businesses or classes, and that would be the warrior, the bard, and the sage.
00:41:25.039 --> 00:41:31.440
And then underneath that, there are the behind-the-scenes people, which would be the ranger, the wizard, and the artificer.
00:41:31.920 --> 00:41:46.880
The bard itself is a forward-facing person who enjoys communicating with others, has ideas, but also is selling the uh basically other people, like the ability to do things for other people.
00:41:47.199 --> 00:41:50.800
It's it's the level up from being a wizard.
00:41:51.119 --> 00:42:00.559
A wizard is actually a person who is comfortable with some variety, some change, doing something a little bit different, is is okay with you know doing the same thing over and over again.
00:42:00.639 --> 00:42:04.639
You mentioned you did jewelry, so you're used to the to being within the confines.
00:42:04.800 --> 00:42:09.119
I'm making jewelry today, but it could be a necklace, it could be a bracelet, it could be a ring, it could be all these different things.
00:42:09.199 --> 00:42:10.239
So there's variety in it.
00:42:10.320 --> 00:42:14.639
If somebody came to you and said, hey, we'd like to try something a little bit different, you would be game for it.
00:42:14.800 --> 00:42:16.159
That's the wizard mentality.
00:42:16.320 --> 00:42:17.920
Well, the bard comes from the wizard.
00:42:18.079 --> 00:42:22.719
So they basically move up, they level up out of it, and they are more forward-facing.
00:42:22.800 --> 00:42:25.519
So now you are a person who can sell the product.
00:42:25.679 --> 00:42:27.519
You are good at communicating with people.
00:42:27.679 --> 00:42:29.199
I look at you at this podcast here.
00:42:29.280 --> 00:42:31.199
You've got great communication skills.
00:42:31.440 --> 00:42:33.920
You can relate to what I'm talking about.
00:42:34.000 --> 00:42:39.039
So you can talk to people who are wizards and be able to communicate it.
00:42:39.199 --> 00:42:48.239
And then you can also sell the skills that somebody, you know, that people uh maybe underneath you could do because you're familiar with being that wizard personality.
00:42:48.559 --> 00:42:53.760
And so I love the bard because it is very much a universal communicator.
00:42:54.079 --> 00:42:56.239
You you've got a lot of flexibility to you.
00:42:56.320 --> 00:42:59.840
So you don't find yourself like you're not a wallflower.
00:42:59.920 --> 00:43:02.880
You go into a party, you can you can meet new people, you don't have a problem with that.
00:43:03.039 --> 00:43:06.559
You can tell good stories, you're a good uh you can laugh, you can you enjoy yourself.
00:43:06.719 --> 00:43:10.559
You have a social battery that a lot of the behind-the-scenes people do not have.
00:43:10.719 --> 00:43:18.800
Now, if you rolled an artificer, those types of people are the ones who not only do they not like change, they want to be locked in a room and left alone to do the thing that they're really good at.
00:43:18.880 --> 00:43:20.719
That's that's an artificial accounting.
00:43:20.960 --> 00:43:21.599
Yeah, exactly.
00:43:22.320 --> 00:43:23.599
No, no, you're not, you're not wrong.
00:43:23.840 --> 00:43:30.800
And the sage is actually a level up from that one because a sage used to be that, but they are forced into a role that is more people forward.
00:43:31.199 --> 00:43:39.519
And they will sell at artificers' work, but they know not to promise anything outside of the box because it will upset the artificer.
00:43:39.760 --> 00:43:41.360
And so the bard is kind of the mix there.
00:43:41.440 --> 00:43:47.599
And then the last one, which is the warrior and the ranger, the warrior is the type of person that would be like, We can do it, we can do it.
00:43:47.760 --> 00:43:53.840
They they charge in and they promise the world and they they they say that we can deliver anything, but they have no idea how to do any of it.
00:43:54.000 --> 00:43:54.159
Yeah.
00:43:54.400 --> 00:43:55.440
We've all met those people.
00:43:55.519 --> 00:43:59.599
Uh we call them bros, or we call you know that it's all just guys that are out there, and they'll sell the world.
00:44:00.159 --> 00:44:01.679
What they do is they go, we can do it, we can do it.
00:44:01.760 --> 00:44:03.519
And then they turn around and go, can we do it?
00:44:03.679 --> 00:44:07.519
And the ranger is the person that's behind them that goes, Yeah, we can do it.
00:44:07.599 --> 00:44:11.440
Because the ranger is the type of person that loves the challenge of variety.
00:44:11.599 --> 00:44:20.000
They love to pick up the pieces, they love to figure everything out, but they will suffer if you put them into a cubicle and you make them do the same thing over and over again.
00:44:20.159 --> 00:44:21.519
That's not what they're geared for.
00:44:21.760 --> 00:44:22.000
Right.
00:44:22.320 --> 00:44:29.519
So they work really well with the with the warrior because the warrior is promising the world in every direction and they and the ranger has to figure it out.
00:44:29.679 --> 00:44:31.440
And so that's the six different types.
00:44:31.519 --> 00:44:47.840
And so the bard to me is almost a universal forward-facing person because they they live a better, uh, a fuller life and they understand the limitations, but they're not locked into those limitations, but they can occasionally like confine themselves.
00:44:47.920 --> 00:44:51.039
So it's it's a really good bard is probably one of it's what I pulled as well.
00:44:51.119 --> 00:44:56.800
It's one of the most variety, it's the one of the most versatile word I'm looking to.
00:44:56.880 --> 00:44:58.000
It's yes, versatile.
00:44:58.079 --> 00:44:58.880
That's the word I'm looking for.
00:44:58.960 --> 00:44:59.199
Thank you.
00:44:59.360 --> 00:45:02.159
It's one of the most versatile roles that you could get.
00:45:02.320 --> 00:45:03.039
So yeah.
00:45:03.440 --> 00:45:04.000
Cool.
00:45:04.239 --> 00:45:04.880
Cool.
00:45:05.679 --> 00:45:09.679
So like I said, I I loved taking the quiz.
00:45:09.840 --> 00:45:14.320
I think you got honest answers because it wasn't a question-answer thing.
00:45:14.480 --> 00:45:16.480
It was more of like an interaction.
00:45:16.639 --> 00:45:19.840
And the barkeep leans over and whispers.
00:45:20.320 --> 00:45:22.159
It's like, what's your next move?
00:45:22.559 --> 00:45:24.320
So I really loved that.
00:45:24.480 --> 00:45:28.000
It was it I think you got more honest answers out of me.
00:45:28.400 --> 00:45:34.000
Or I got more honest answers out of me because to your point, I was playing a character.
00:45:34.239 --> 00:45:36.480
We we were in a little scene together.
00:45:36.719 --> 00:45:36.960
Yeah.
00:45:37.280 --> 00:45:39.039
So really good stuff.
00:45:39.199 --> 00:45:44.320
Once once somebody takes the quiz, what's what's the next step?
00:45:44.880 --> 00:45:53.199
So you have options at the end of the quiz to sign up for a you can sign up for the newsletter if you want to to kind of get a little bit deeper value into it.
00:45:53.280 --> 00:45:54.559
And some people do and some people don't.
00:45:54.639 --> 00:45:57.199
It's probably like 60-40 as to whether they will.
00:45:57.360 --> 00:46:01.440
But if you do get into the the world of it, I don't spam people because I hate spam myself.
00:46:01.519 --> 00:46:01.760
Right.
00:46:01.920 --> 00:46:04.480
But what you do is you you'll get deeper dives into it.
00:46:04.559 --> 00:46:08.559
And then I start to mention some of the other products and services that I offer.
00:46:08.719 --> 00:46:18.800
You know, we call them upsells in business, but I am a low pressure salesman because hate to say it, but creatives are skittish, especially when it comes to sales.
00:46:19.039 --> 00:46:21.039
And so uh I don't want to pressure you.
00:46:21.119 --> 00:46:33.199
And also I don't want to uh ever put you in a position in where you feel compelled to buy something from me or work with me, because I I know personally that once I'm out of the picture, you won't do the work.
00:46:33.440 --> 00:46:38.719
And so I want you to be in a position in which you feel comfortable enough that you're like, oh, I'd love to learn more.
00:46:38.800 --> 00:46:42.239
I'd love to do this, I'd like to learn, you know, to get more information on this.
00:46:42.320 --> 00:46:44.000
And so it's very low pressure.
00:46:44.159 --> 00:46:54.960
But that's basically what happens is so you'll get some of the newsletters, and then you have the opportunity to either buy the books, which are all self-led, or you can actually work with me, or I do workshops in which we get together.
00:46:55.039 --> 00:47:00.400
And since you pulled Bard, I actually will do emails every once and say, hey, we're having an all-bard meeting.
00:47:00.559 --> 00:47:03.199
And so we can all get together and do and bards can talk to bards.
00:47:03.360 --> 00:47:12.559
But one of the key things that I kind of glossed over a little bit in it is that not only do you get to learn your class, but you get to learn the ideal secondary class for you.
00:47:12.639 --> 00:47:22.000
So, like with the bard, you were looking for wizards to be your ideal partner in business because they're gonna help to pick up all the slack of the places that you might have a deficiency, which isn't bad.
00:47:22.079 --> 00:47:22.719
We all have them.
00:47:22.960 --> 00:47:26.480
And then wizards have their own, and you've got things that help to balance that out.
00:47:26.719 --> 00:47:30.880
And we'll do workshops where we say, okay, we're gonna do a bards and wizards.
00:47:31.039 --> 00:47:34.159
So if you don't have a wizard in your life, let's see if you can meet meet one.
00:47:34.320 --> 00:47:40.239
And it's kind of like a meet cute type of situation where we all get to get to meet our ideal partners here.
00:47:40.320 --> 00:47:43.440
And this, again, these are partners in business, not partners in real life.
00:47:43.679 --> 00:47:43.920
Right.
00:47:44.239 --> 00:47:48.400
But what's what's fun with that is I've I've actually had people who are like, I have a partner in business.
00:47:48.559 --> 00:47:52.400
I'm having them take the quiz to find out if they truly are a good fit.
00:47:52.559 --> 00:47:58.480
And I'd say most of the time they are, but sometimes they'll find that they they it's two bards or it's two warriors.
00:47:58.719 --> 00:48:07.760
And what's interesting is because creatives especially like to surround ourselves with people we like to talk to and we like to you know be around people like us, but it's not really good for business.
00:48:08.079 --> 00:48:08.960
Right, right, right.
00:48:09.119 --> 00:48:09.679
Nothing gets done.
00:48:11.119 --> 00:48:11.519
Right.
00:48:11.679 --> 00:48:14.000
And so, but but those are the the next steps.
00:48:14.159 --> 00:48:20.480
And I have when we do workshops, I actually have games that we play, they're video games and or live action role-playing.
00:48:20.639 --> 00:48:25.679
And so we we actually do those live, we have head-to-head competitions, which I think is is really good.
00:48:25.920 --> 00:48:33.679
And then I have like a starter land game that it's should be out in the next month or so, because I'm not a coder, but I've had to learn how to do this to make these video games.
00:48:33.840 --> 00:48:41.440
But basically, in a video game, you have a starting area, which is where you learn all the rules and then and all the skills to be able to go play the game.
00:48:41.599 --> 00:48:44.159
And so I was like, well, we should have that in business as well.
00:48:44.320 --> 00:48:50.480
And so I created this game where you go in the barkeep is where you start and you talk to him, and he's like, Well, you need to go get some armor and some materials.
00:48:50.559 --> 00:48:55.199
So go out into the into this make-believe world and talk to these six different people.
00:48:55.440 --> 00:49:03.440
Um, there's the blacksmith, there's the guild leader, and they teach you skills and they give you some equipment so that you get fully kitted out, is what we'd call it.
00:49:03.519 --> 00:49:10.480
And then after that, then the barkeep sends you out on your first mission, which is to go kill some monsters, and they're very starter monsters.
00:49:10.559 --> 00:49:17.760
And what's nice about it is you go in there and you have the you meet this monster, and and typically the monsters are things that you're going to encounter in real business.
00:49:17.840 --> 00:49:23.840
And some of them are are, you know, uh not necessarily external creatures, but internal ones.
00:49:23.920 --> 00:49:27.280
So like we have the you know, doubts that rise up in ourselves.
00:49:27.360 --> 00:49:31.760
Yeah, and so when you encounter these, it's not hitting them with the sword, it's answering a question.
00:49:31.840 --> 00:49:40.079
So it's like, oh, you've encountered this creature, and it says that you aren't worthy because you've got, you know, you know, I don't feel like I belong.
00:49:40.239 --> 00:49:43.440
I don't think I have the skills to do this, and this monster is taunting you with this.
00:49:43.519 --> 00:49:45.199
Well, how do you how do you counteract that?
00:49:45.360 --> 00:49:49.199
Well, somebody in the town, one of those people actually told you the how to get over this.
00:49:49.360 --> 00:49:50.800
And so you don't have that fear anymore.
00:49:50.880 --> 00:49:58.559
And so you you have we have choose your own, like a you know, A, B, C, D, E, um, and you like choose a selection that would would work best for you.
00:49:58.719 --> 00:50:02.320
But all of those answers are actually generated by you when you're talking to these townspeople.
00:50:02.480 --> 00:50:12.800
So it's all about learning who you are and how you approach these things and then turning it into a game because the reality is life should be more like a game and you should be having fun with it, especially business.
00:50:13.039 --> 00:50:18.159
And so it teaches you these skills so that when you're out in the real world, you're not overwhelmed by these things.
00:50:18.320 --> 00:50:25.360
You don't, you don't feel like you don't have the the skills or the abilities to do this because you do, we just don't have the confidence yet.
00:50:25.440 --> 00:50:30.880
And so if we turn it into a game, we separate the ego, then you can go out there and you and you do this and you just have fun at it.
00:50:31.039 --> 00:50:31.360
Yeah.
00:50:31.599 --> 00:50:48.480
Oh, I have a learning and development background, and we were all about gamification, making things fun, creating scenarios, role-playing so that it's not just boring, dry lecture on building skills.
00:50:48.719 --> 00:50:49.039
Yeah.
00:50:49.360 --> 00:50:51.360
You actually get practice time.
00:50:51.519 --> 00:50:57.760
Go read about the skills outside of class, come to class prepared to start using the skills.
00:50:57.840 --> 00:50:58.880
Kind of like driver's ed.
00:50:59.199 --> 00:51:03.920
You take the class, but you do your real learning behind the wheel.
00:51:04.159 --> 00:51:05.679
So Yeah, absolutely.
00:51:05.920 --> 00:51:13.360
And I think I I wish more people would understand that, you know, they're like when I was growing up, I was always told you're book smart, but you're not street smart.
00:51:13.519 --> 00:51:13.599
Okay.
00:51:13.920 --> 00:51:17.039
You're really good at learning the information, but you're not really good at application.
00:51:17.440 --> 00:51:20.079
And uh I was like, oh, okay, well, I got to work on that.
00:51:20.239 --> 00:51:22.719
And so as an adult, you know, that's one of the things.
00:51:22.960 --> 00:51:23.679
And you're absolutely right.
00:51:23.760 --> 00:51:26.000
It's like you got to put yourself in that scenario.
00:51:26.639 --> 00:51:34.559
If if you ever find yourself, if you've got a creative streak and you're unsure like you can you have that versatility, go volunteer at a community theater.
00:51:34.719 --> 00:51:37.840
Go do some theater, especially the behind the scenes stuff.
00:51:38.159 --> 00:51:45.519
Because the you learn so many soft skills that you don't think will apply in life, but you absolutely do apply them in life.
00:51:45.760 --> 00:51:51.920
I remember as a prop maker, one one show I would be doing like six-tier super decorated cakes.
00:51:52.079 --> 00:52:00.320
And then the next one I'm building uh I've built so many weird things like swimming pools or working kitchens and all these kinds of like random things.
00:52:00.639 --> 00:52:02.639
Like, where where do all these skills get taught?
00:52:02.880 --> 00:52:05.840
You know, it's like, well, you have to do it in theater because that's what's required.
00:52:05.920 --> 00:52:14.639
And so if you are creative and you're unsure about how these skills work, go do theater sometime and you'll learn that you have so many abilities that you're unaware of.
00:52:14.800 --> 00:52:14.960
Yeah.
00:52:15.440 --> 00:52:17.519
And that practical application is very possible.
00:52:17.840 --> 00:52:23.679
My my former pod partner, Maureen, was a technical theater major in college.
00:52:23.920 --> 00:52:25.599
She went into HR.
00:52:27.519 --> 00:52:31.679
She had all of those skills, I'm assuming from technical theater.
00:52:32.079 --> 00:52:33.039
She retired early.
00:52:33.119 --> 00:52:37.119
It burnt her out, but she's very happy now.
00:52:37.440 --> 00:52:40.159
Well, hopefully she's like painting or doing something from the side.
00:52:40.800 --> 00:52:42.159
She is doing all of the above.
00:52:42.320 --> 00:52:47.440
She's painting, she's doing pottery, she's gardening, she's she's doing fantastic.
00:52:47.599 --> 00:52:48.639
But yeah, it's funny.
00:52:48.800 --> 00:52:54.639
She was a technical theater major and had no problem going right into the HR field.
00:52:55.039 --> 00:52:55.360
Yep.
00:52:55.519 --> 00:52:55.760
Yep.
00:52:55.840 --> 00:52:58.079
Theater is theater is a is a weird thing.
00:52:58.159 --> 00:53:01.039
I would like we keep trying to cut it out of system, out of school system.
00:53:01.360 --> 00:53:05.039
But it's like you have no idea how valuable this in this is for people.
00:53:05.360 --> 00:53:11.599
It's actually like when you go into MIT and Harvard Business School, or to, or the other one's John Hopkins.
00:53:11.679 --> 00:53:14.480
One of the last questions they ask is, Did you do you ever do theater?
00:53:14.639 --> 00:53:15.840
It's on their application.
00:53:16.079 --> 00:53:16.400
Wow.
00:53:16.639 --> 00:53:19.760
Because they want to know that you've got the soft skills that you've got for versatility.
00:53:20.079 --> 00:53:21.360
Oh, that's great.
00:53:21.679 --> 00:53:31.440
Now, speaking of skills, you are now flexing a new skill, which is the nonfiction writing.
00:53:31.760 --> 00:53:32.639
Yes, I am.
00:53:32.880 --> 00:53:35.039
Let's just, let's just bring that up.
00:53:35.519 --> 00:53:36.719
Sure, why not?
00:53:37.039 --> 00:53:45.119
So I was writing the the business manuals, all these gamified business books, and in the middle of it, I was working with a book coach on it.
00:53:45.280 --> 00:53:49.199
And the book coach was not grasping what I was trying to do.
00:53:49.280 --> 00:53:53.039
It was it my book coach was really good at writing books, but she was like a memoir writer.
00:53:53.119 --> 00:53:56.719
And she's like, I think you need to write a memoir of your journey, and then people will learn from that.
00:53:56.800 --> 00:53:58.559
And I was like, No, I don't think that's what I want to do.
00:53:58.719 --> 00:54:00.559
So I started writing the gamified books.
00:54:00.639 --> 00:54:05.360
And then in the middle of it, I was, I had a really weird youth.
00:54:05.599 --> 00:54:10.400
I had one summer, and this might it might be a little dark, but it there's a reason we're going into this.
00:54:10.480 --> 00:54:15.360
But in this one summer, 12 people died within a two-block radius of my house.
00:54:15.599 --> 00:54:16.400
Oh my gosh.
00:54:16.719 --> 00:54:17.760
This is in the 80s.
00:54:17.920 --> 00:54:27.920
And so, very much the stand by me, stranger things type of life, all the kids in the neighborhood were deeply invested into the mystery of what was happening during this time.
00:54:28.320 --> 00:54:31.679
And it was, it was a bizarre time in my life.
00:54:31.920 --> 00:54:39.039
But while I was working with the book coach and we were talking about the memoir aspect of it, I had brought this up, and she's like, that is such a wild, that sounds like a book.
00:54:39.119 --> 00:54:40.159
And I was like, Oh, it could be.
00:54:40.239 --> 00:54:53.920
And so I wrote a bunch of short stories, but instead of them being hyper-realistic, I turned them into suspense, thriller, sci-fi type of stories, whereas like these mysteries and stuff were because magical things were happening in the neighborhood.
00:54:54.000 --> 00:54:57.039
So I wrote these called the Green Trees stories.
00:54:57.280 --> 00:54:58.719
And then I wrote them.
00:54:58.800 --> 00:55:07.119
There was 20 stories in that one, and I submitted them to a couple of places, and they said, nobody buys anthologies of short stories.
00:55:07.280 --> 00:55:08.960
So you need a through-line book.
00:55:09.119 --> 00:55:10.239
And I'm like, okay, fine.
00:55:10.400 --> 00:55:19.119
So I took one character who may or may not be a lot like me in this time and created a story.
00:55:19.280 --> 00:55:21.039
It's called Death's Intern.
00:55:21.519 --> 00:55:27.440
And it is about a kid who is recruited by the Grim Reaper to become the next Grim Reaper.
00:55:27.599 --> 00:55:33.280
And it's all of these, it and in doing it, there's all of these weird things that are happening around his world.
00:55:33.360 --> 00:55:36.719
And so he's got a team of kids that are helping him solve these mysteries and stuff.
00:55:36.800 --> 00:55:38.480
And it's an adult, it's an adult book.
00:55:38.559 --> 00:55:47.360
It's it's written from the perspective of kids, but it is not, it's more like Stand By Me and It from Stephen King as opposed to a children's story or young adult story.
00:55:47.440 --> 00:55:50.880
But I have read it to my kids, they loved it, and not because dad wrote it.
00:55:50.960 --> 00:55:51.760
They actually do like books.
00:55:51.840 --> 00:55:52.960
They'll tell me if they don't like it.
00:55:53.360 --> 00:55:55.679
But it's it's most kids do.
00:55:55.920 --> 00:55:56.800
They do indeed.
00:55:56.960 --> 00:55:58.400
They're very brutally honest.
00:55:58.639 --> 00:56:00.079
And so that's where that's where this came from.
00:56:00.159 --> 00:56:01.840
And so from there, I've I've been writing it.
00:56:01.920 --> 00:56:03.840
It's actually now I'm looking for a publisher for it.
00:56:03.920 --> 00:56:07.599
I thought about self-publishing, but I'm like, I had an editor, and she's like, don't self-publish.
00:56:07.679 --> 00:56:09.039
This is too good for me, self-published.
00:56:09.199 --> 00:56:09.920
And I'm like, well, great.
00:56:10.000 --> 00:56:11.599
Now I gotta learn how to be a published author.
00:56:11.679 --> 00:56:12.480
I have no idea how to do this.
00:56:12.559 --> 00:56:13.519
So I guess I'm gonna learn something new.
00:56:13.760 --> 00:56:15.039
You gotta add that to the list.
00:56:15.280 --> 00:56:16.000
Yeah, exactly.
00:56:16.159 --> 00:56:18.000
So so that's where that that one started from.
00:56:18.079 --> 00:56:19.599
And it was it's it's funny.
00:56:19.679 --> 00:56:20.960
I never thought I would be a writer.
00:56:21.119 --> 00:56:21.519
Never.
00:56:21.840 --> 00:56:28.159
And now I'm I'm seven or eight books in in seven or eight books within the last three years.
00:56:28.800 --> 00:56:29.440
Wow.
00:56:30.880 --> 00:56:31.840
Amazing.
00:56:32.079 --> 00:56:34.079
Your journey blows my mind.
00:56:34.239 --> 00:56:41.280
And and I I had said off mic before we started recording, what drew me to you as a guest was the whole Santa for Nerds.
00:56:41.440 --> 00:56:43.920
I was like, oh, that's a great conversation.
00:56:44.159 --> 00:56:56.639
Little did I know that was a fraction of your journey from Santa for nerds to entrepreneur to business coach to writer.
00:56:56.960 --> 00:56:58.079
Holy cow.
00:56:58.639 --> 00:57:01.920
Is there anything left for you to do?
00:57:02.079 --> 00:57:04.079
Is there anything you want to do?
00:57:04.800 --> 00:57:07.119
I'm a go with the flow kind of dude.
00:57:07.280 --> 00:57:14.800
I you know, honestly, I I just love to put to put it out there, you know, to be creative.
00:57:14.960 --> 00:57:20.000
And I and I think that is is what's the next thing?
00:57:20.079 --> 00:57:21.440
I have no, I have no idea.
00:57:21.599 --> 00:57:26.559
I love to travel and it's and it's whatever whatever comes up comes up.
00:57:26.719 --> 00:57:37.920
I I I think right now the the biggest journey that I'm looking forward is I've got three boys who are all extremely different, but they are all extremely creative in their own ways.
00:57:38.079 --> 00:57:48.880
And I think between mom and dad both being creatives and all of them, I I my next adventure will be seeing what they do with it and seeing it and because they want to be creatives, they all do.
00:57:49.119 --> 00:57:51.519
My oldest is in college right now to be an animator.
00:57:51.760 --> 00:57:52.079
Uh-huh.
00:57:52.400 --> 00:57:57.920
And I've got a musical kid, and I've got a writerslash game developer kid.
00:57:58.079 --> 00:58:06.719
And every single one of those are very challenging careers to get into, but they happen to know a dad who is kind of writing the book on how creatives can be successful.
00:58:06.880 --> 00:58:17.599
And so for me, it's, you know, put my money where my mouth is or where my family is, and seeing if I can, you know, help them to become the the great creatives that they are, as well as the strangers in my life.
00:58:17.840 --> 00:58:18.400
Yeah.
00:58:18.639 --> 00:58:20.159
That's that's fantastic.
00:58:20.320 --> 00:58:22.480
That is, that is a great mission.
00:58:22.800 --> 00:58:29.199
And I will definitely be checking back in with you to see how how we're doing on that one.
00:58:29.360 --> 00:58:35.679
But what a what a beautiful, what a beautiful way to kind of pass the torch to your to your kids.
00:58:35.840 --> 00:58:36.719
I love that.
00:58:37.039 --> 00:58:37.440
Thank you.
00:58:37.599 --> 00:58:37.920
Thank you.
00:58:38.400 --> 00:58:41.360
Paul, thank you so much for all of your time.
00:58:41.519 --> 00:58:43.280
I have so enjoyed this.
00:58:43.519 --> 00:58:57.360
You're definitely a guest I'm gonna be in touch with outside of the interview for my own personal growth, because I am making, I think I alluded to it a little earlier, I'm making a career pivot right now.
00:58:57.679 --> 00:58:58.400
Wonderful.
00:58:58.719 --> 00:59:01.760
And uh I've got I've got some concerns.
00:59:01.920 --> 00:59:04.960
I've got some strengths, but I've got some concerns.
00:59:05.199 --> 00:59:14.239
So you were very timely for me, as I hope you are very timely for a lot of the creatives that I know listen to the podcast.
00:59:14.400 --> 00:59:16.639
So again, thank you for all your time.
00:59:16.800 --> 00:59:18.960
Where can folks find you online?
00:59:19.760 --> 00:59:20.639
Okay, thank you.
00:59:20.719 --> 00:59:21.519
So thank you so much.
00:59:21.599 --> 00:59:26.880
And that that actually does mean an awful lot to me that you uh what you said, super kind.
00:59:27.199 --> 00:59:35.119
You can find me at gamifybusiness.com and you can take the quiz at gamifybusiness.com forward slash quiz if you would like to learn your business personality.
00:59:35.280 --> 00:59:40.639
And if you're interested in the design work and seeing what's out there, you can go to paulpapedesigns.com as well.
00:59:40.719 --> 00:59:42.559
That's where the Santa for Nerd stuff lives.
00:59:42.719 --> 00:59:46.719
And all of my social media handles are either Paul Pape Designs or Gamify Business.
00:59:46.800 --> 00:59:48.000
So you can find me anywhere.
00:59:48.079 --> 00:59:52.400
And just so everyone knows, if you have a question and you reach out, you're not gonna get a bot.
00:59:52.480 --> 00:59:54.320
You're gonna get Paul, and Paul will answer.
00:59:54.480 --> 00:59:56.800
So if you have questions, please feel free to reach out.
00:59:57.119 --> 00:59:57.840
Fantastic.
00:59:58.000 --> 01:00:00.400
And where can we find your books?
01:00:00.719 --> 01:00:01.599
My books are available.
01:00:01.679 --> 01:00:10.159
Two of them, quit selling your shit, and the uh Bard's Guide to Storycraft are available on Amazon, but the rest of them are on gamified business.com because Amazon doesn't want to sell my hardcover books.
01:00:10.400 --> 01:00:12.960
And I think books are beautiful when they're hardcovers.
01:00:13.119 --> 01:00:14.079
So yeah.
01:00:15.840 --> 01:00:16.800
Well, great.
01:00:16.960 --> 01:00:18.800
Thank you so, so much, Paul.
01:00:18.960 --> 01:00:20.480
I really enjoyed this.
01:00:20.880 --> 01:00:21.599
Thank you, Helen.
01:00:21.840 --> 01:00:23.360
I really appreciate it being honest.
01:00:23.519 --> 01:00:24.320
It's been a lot of fun.
01:00:24.480 --> 01:00:25.360
I love it.
01:00:35.119 --> 01:00:44.159
I am an absolute fan of what Paul does and how he continues to evolve throughout every experience he has or creates.
01:00:45.119 --> 01:01:01.039
Something that stands out to me, especially early on in his journey, is his ability to remain open-minded, to try new or different things, yet he's so self-aware to know when something's not going to work for him.
01:01:01.599 --> 01:01:10.960
Another nugget I took away from my conversation is his natural ability to seek improvement or to simplify things.
01:01:11.280 --> 01:01:21.599
And those qualities have taken him on some wild rides and brought about significant steps along his journey.
01:01:22.079 --> 01:01:30.639
And then lastly, his overall journey reminds me of a quote from the 2005 animated movie Robots.
01:01:31.039 --> 01:01:33.599
If you haven't seen it, check it out.
01:01:33.920 --> 01:01:38.639
It has an amazing voice cast, including Robin Williams.
01:01:39.280 --> 01:01:45.679
The main character is a young boy robot with aspirations to become an inventor.
01:01:45.920 --> 01:01:51.599
And he gets encouraged by this saying, see a need, fill a need.
01:01:52.400 --> 01:01:57.519
And Paul has been doing that throughout his entire career.
01:01:58.079 --> 01:02:28.000
And having the heart of a creative, a teacher, and the mentor that he is resonates throughout his entire journey from what he produces for folks who are ordering from him to how he coaches people who think in the same way he does, and helping them become better business people so that they can share their creativity wide and far.
01:02:29.519 --> 01:02:30.880
Just amazing.
01:02:31.280 --> 01:02:39.360
Use the tell me what you think about this week's episode link in the show notes and tell me what you got out of Paul's journey.
01:02:39.440 --> 01:02:41.039
I'd love to hear it.
01:02:41.280 --> 01:02:48.960
And speaking of show notes, jump down to them to connect with Paul's design work and his Gamify Business website.
01:02:49.280 --> 01:02:53.119
And while you're there, don't forget to connect with me.
01:02:53.360 --> 01:02:56.159
All my socials are linked there as well.
01:02:56.719 --> 01:02:59.199
As always, thanks for listening.
01:02:59.440 --> 01:03:04.880
Your support of the podcast means a lot, so keep listening and keep sharing.
01:03:05.039 --> 01:03:07.920
And I'll see you in a few weeks.