Ep 92: Offering Value Beyond the Membership

In a landscape where information, education, and association are increasingly accessible at little to no cost, organizations must pivot towards offering value that extends beyond mere access. However, innovation can be difficult to achieve for non-equity based organizations that don’t have 50 million dollars at their disposal. Our guest, Stephanie Mercado, Executive Director and CEO at the National Association for Healthcare Quality, suggests that associations focus on building strong communities (virtual or in-person) where members can collaborate, exchange ideas, and support each other, creating a sense of belonging and shared purpose that goes beyond what can be found in the vast sea of online resources.
Furthermore, Mercado encourages organizations to take the time to nurture their own employees and engage in yearly team bonding events. Her staff has seen an immense improvement in connection and productivity because of their heightened ability to work together collaboratively. Ultimately, staying relevant in a world of abundant free resources requires organizations to evolve into dynamic hubs of value creation, where expertise, community, and personalized experiences take center stage. Tune in to learn more.
You can follow Stephanie Mercado on LinkedIn or visit https://nahq.org.