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Annabel Mander, Executive Vice President at Tahaluf, joins us to discuss how Saudi Arabia has become a global destination for technology, investment and business expansion. From the rapid growth of LEAP and Money20/20 to the Kingdom’s rising influence across AI, fintech, gaming and sports technology, Annabelle explains what is attracting international investors, founders and global companies to Riyadh.
She also shares why access to decision-makers, strong local partnerships and being present on the ground are essential for succeeding in the Saudi market. The conversation explores the Kingdom’s speed, ambition, talent pool and ability to build category-defining platforms at a scale rarely seen elsewhere.
This episode offers valuable insight into how Saudi Arabia is creating long-term economic ecosystems and why investors looking for their next major growth market should be paying close attention.
