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My guest this time is Matt Ferguson, Chief Innovation Officer at Storyland Studios.
On my short journey through the experience economy so far it's become clearer and clearer how influential theme park design and, in particular, the legacy of Walt Disney has been on the best thinking in the world of experiences.
Matt's comments on why that is stopped me in my tracks. This episode is an absolute treasure trove of insight into how experience strategy and design in any sector can benefit from the same thinking.
Links:
Storyland Studios: https://www.storylandstudios.com/
Matt's new venture: everafter.group
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