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n this episode of the Almost Creative Podcast, Travis sits down with marketing expert and business owner Lauren Young to talk about how AI is changing the way customers search for businesses and what that means for marketing, SEO, content, and business growth.
Lauren shares her journey from balancing multiple jobs during the 2008 recession to building a marketing company, along with the lessons she has learned from nearly two decades in the industry. They break down the shift from traditional search toward AI-powered platforms, why YouTube and original content still matter, and why businesses can't expect AI to do all of their marketing for them.
They also discuss the problems with one-size-fits-all marketing packages, building a marketing strategy around the actual needs of your business, diversifying your lead sources, using AI without losing your voice, and why kindness might be one of the most underrated advantages in business.
Whether you're a filmmaker, photographer, freelancer, small business owner, marketer, or creative entrepreneur, this episode offers a practical look at how marketing is evolving and what businesses can do to adapt.
