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“The seller’s price is like the Loch Ness monster. It may or may not exist. But if you start trying to hunt it you’re going to waste a lot of time and a lot of energy. Whether sellers say we will accept X or Y it bears little resemblance to where it eventually sells…So let’s not worry about it. Our job’s not to hunt seller’s price our job’s to hunt best prices. And sometimes they’ll overlap, sometimes they don’t overlap.”
Justin Nickerson is one of Australasia’s leading industry authorities on auctioneering & the auction process. Managing director of Apollo Auctions -- a group which spans 30+ team members across Australia & New Zealand having called over 7,000 auctions in the 2023 calendar year -- Justin is a multiple time winner of Australasia’s auctioneering championships, an AREC speaker and holder of Queensland’s auction record sale price. Real Agent sits down with Justin to discuss how to tackle the topics of price & commission at the listing table, the 3 most important ingredients to running a successful auction campaign & the art of working with buyers throughout an auction campaign from the point of handling enquiry, making call-backs right through to the set up required during auction week to generate enthusiastic registered bidders.
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