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In this episode, Steve talks with Bill about his book The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence... or less. Bill explains what a micro-script is and how to use them in your branding. Bill is the founder of Brand Team Six and a New York Times best seller, he is also part of the podcast The Brand Brothers. Look for Brand Team Six online at http://brandteamsix.com/ and as always look for Steve's company Read it for Me at https://readitfor.me/
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In this episode, Steve talks with Lew on The Halo Effect and what drives business success and failure. Lew Moorman is a founder and general partner of Scaleworks in San Antonio Texas. Check out his blog at https://www.lewmoorman.com/
Look for Scaleworks online at https://scaleworks.com/
and as al…
In this episode, Steve sits with Mike Sharrow, CEO of the C12 group to discuss the book Essentialism. This book inspired Mike to audit his work time, he started saying no more and yes less. Although this was painful for him and his partners it turned out to be fruitful in the end.
Learn more abou…
In this episode, Steve and David discuss how the book Crossing the Chasm helped define and target the right customer for the REBOA system, a medical device designed to allow an inflatable balloon to be inserted into a major artery during a trauma situation. David Spencer is the CEO of Prytime Medic…
In this episode, Steve talks with Pat about the book What to say when you talk to yourself and how he used the ideas from the book to inject the idea of positive psychology into himself, his colleagues and his employees. Pat Matthews is the founder of Active Capital in San Antonio, TX.
Look for Ac…
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