AI Marketing Has A Disease. Can The Cure Be Bought, Taught, or Caught? | Kyle Lacy, CMO @ Docebo
Kyle Lacy, CMO at Docebo (previously Lessonly, Seismic, Jellyfish), joins Sam Jacobs, AJ Bruno, and Asad Zaman to push back on AI-era "efficiency" gospel in marketing. Topics include why product marketing under a sales-led organization will die, and the one-page Wall Street Journal manifesto every …
Introducing the Carrying Fire Series
In a world where change happens faster than most people can keep up, how do you stay ahead? The answer isn’t just about being smart or lucky. It’s about learning.
Conversations that delve into the journeys of leaders, operators, and innovators who embraced learning to stay relevant in the face of m…
You're Never Going to Feel Ready. Change Anyway with Richard Banfield & Devon McDonald | Carrying Fire
What does a former design agency CEO who lost his wife, his business, and his identity have in common with a high-achieving VC investor whose body was keeping score long before her brain caught up?
Richard Banfield and Devon Warwick McDonald, co-founders of Second Harvest, bring the design thinkin…
AI Won't Save Bad Marketing, Creativity Will, with Kyle Lacy
Kyle Lacy is the Chief Marketing Officer at Docebo, an AI-First LMS for Enterprise Learning & Skills. Kyle led global content marketing at ExactTarget before its acquisition by Salesforce, helped build Lessonly from the early days through its $300 million acquisition by Seismic, and went on to serv…
Episode 4 - The Human Side of AI Readiness: Why Skills are the Key to Transformation
In this episode of Parallax Pivot, Nyla Reed sits down with Kyle Lacy, Chief Marketing Officer at Docebo, to explore the growing AI readiness gap and what L&D leaders can learn from marketing's evolution toward personalization. Drawing on research conducted by Docebo of more than 2,000 employees an…
The Guy Who Dropped Coffee From His Ceiling on a Zoom Call with James Miller | Carrying Fire
What happens when a radio host, church historian, and enablement leader walk into a Zoom room with a pulley system delivering his coffee from the ceiling?
You get James Miller, Senior Manager of Agent Enablement at Zillow and one of the most genuinely curious people Kyle has ever put a mic in front…
The Power of Patience in Marketing with Kyle Lacy
In this episode of Branducation, I sit down with Kyle Lacy, Chief Marketing Officer at Docebo, for a candid conversation about the future of marketing in an AI-driven world.
As software features become easier and faster to copy, Kyle argues that product differentiation alone is no longer enough. Th…
Two Layoffs, Two Kids, One New House: How To Keep Moving with Anthony Casazza | Carrying Fire
What do you do when the rug gets pulled out twice?
Anthony Casazza knows. He's a senior business analyst at Delta Defense and the Chief Sales and Strategy Officer for Shank It Golf. He's also someone who survived back-to-back layoffs, both while navigating new fatherhood, a new home, and a job mar…
The CMO role is evolving before our very eyes
Is the CMO role truly dying, or are modern marketers just setting themselves up for failure?
In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle Lacy, CMO at Docebo, to break down the real reasons major brands are eliminating executive marketing positions.
Kyle exp…
He Built His Own Sales Company to Get Into Tech with Mark Kosoglow | Carrying Fire
Mark Kosoglow didn’t wait to get hired into tech. He built his own sales team and pitched his way in.
Before he was Chief Revenue Officer at Docebo, he helped scale sales at Outreach from zero to roughly $250 million. Long before any of that, he was selling paper planners and cookie dough fundrais…
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