# David Meerman Scott

david meerman scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. == Education and career == Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002, holding executive positions in an electronic information division of Knight-Ridder, from 1989 to 1995.Scott moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation, ultimately holding the position of vice president of marketing until the business was sold to Thomson Corporation in 2002.At NewsEdge he and his team found that do-it-yourself programs based on creating useful content and publishing it on-line at virtually no cost consistently generated more interest from qualified buyers than expensive profession public relations programs, especially if the content was "ungated" (freely available without even requiring the reader supply personal information like an email address). Thomson Corporation terminated his employment after acquiring NewsEdge, so he started his own business as a marketing strategist.