# Charlie Grinnell
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Top podcast episodes featuring charlie grinnell.
What is the coolest agent you’ve built for yourself?
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calen…
What's the biggest lie marketers tell themselves about their own data?
Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance dat…
The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interview…
How To Market Like A Media Company – with Charlie Grinnell
In this episode of Masters of Marketing, we chat with Charlie Grinnell, Co-CEO of market research agency RightMetric.
In sharing his own journey from video production to marketing, Charlie explains why marketers need to think like media companies if they want to effectively compete for audiences’ a…
Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
Episode Overview
In this episode of The Future-Ready Advisor, host Sam Sivarajan sits down with Charlie Grinnell, co-founder and CEO of Right Metric, for a masterclass in digital marketing and customer acquisition. Charlie shares insights from his time as global head of social at Red Bull and revea…
Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
How do financial brands win in a world where attention—not capital—is the scarcest resource?
In this episode, Sam Sivarajan is joined by Charlie Grinnell, co-founder and CEO of Right Metric and former global head of social at Red Bull, for a sharp, practical conversation on modern marketing in fina…
Why Traffic Is Down But Leads Are Up
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanit…
From Assumptions to Evidence: A Smarter Way to Market
At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.
Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer opti…
Why Your Marketing Team Feels Busy — But Isn’t Winning (ft. Charlie Grinnell)
About Charlie Grinnell
Website: RightMetric | Marketing Outsight & Strategy Research
Social: https://www.linkedin.com/in/charliegrinnell/
Website: https://penji.co/pricing/
Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
Subscribe to Penji's Podcast Channel: http…
Are You Leveraging Outsights to Deepen Your Insights?
Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.
Rightmetric helps North America's leading consumer brands harness external digital data across …
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