SELLEST OSAST
Learning to care less about how you come across in a conference talk, funding pitch or networking event frees you to communicate more naturally and confidently, says Susie Ashfield.
In the second episode of a podcast series focused on six books about the scientific workplace, Ashfield, whose 2025 book, Just F**king Say It, includes real-life case studies of both good and bad communication, says scientist interviewees are often burdened by the “curse of knowledge.” This means they include too much detail instead of focusing on telling a simple story with a beginning, a middle and an end.
Ashfield, an actor-turned-communications coach based in London, tells Holly Newson that presenters often fail to rehearse a science conference talk sufficiently. They also default to listing their academic achievements rather than focusing on the messages that their audience needs to hear. In the case of an investor pitch, this could mean focusing on a technology’s potential to save lives, not a detailed description of the underlying science, she argues.
She also offers advice on how to approach networking, including tips on how to introduce yourself, keep conversations flowing, and how to politely move on to speak with other attendees. Finally, she offers advice on how to say no, handle difficult supervisors and pay negotiations.
Explaining why she named her book Just F**king Say It, and why people should care less about how they come across, she tells Newson: “We are all desperately, concerned about what other people think of us. When we overthink how we walk into a room, we put levels of pressure on ourselves that just shouldn’t be there. The ethos is to just care less. Let it go. See what happens. Enjoy it.”
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