SELLEST OSAST
If there is anyone passionate about automation and people in this industry, it has to be the Vice President of FerRobotics, Michael Haas. And in this episode of Workforce 4.0, host Ann Wyatt speaks with Michael about the transformative impact of automation on the manufacturing industry. They discuss the evolution (and history) of automation technology, the importance of workforce education, and the challenges faced by small and large companies in implementing automation. Michael emphasizes the need for a skilled workforce and the role of robots in creating safer work environments. The conversation highlights the future of work and the necessity of adapting to new technologies in order to thrive in the manufacturing sector. Join us for a conversation featuring plenty of passion, education and some key insights into the future of how the manufacturing industry will work!
In This Episode:
-00:00: Introduction to Workforce 4.0
-00:30: Welcoming Michael Haas From FerRobotics
-07:12: The Evolution of Automation And The Impacts Of Increased Accessibility
-13:27: The Impact of Automation on Manufacturing Workforce Skills
-17:48: Challenges in Implementing Automation for Small vs. Large Companies
-22:13: Automation Is Actually Creating Opportunities for Frontline Workers
-28:20: People Centric: The Future of Work and Automation's Role
-32:31: Michael's Closing Thoughts and Point of Contact
-34:51: Workforce 4.0 Outro
More About Michael:
Michael Haas is a leading voice in the field of intelligent automation, serving as Vice President of FerRobotics Inc., a global innovator in sensitive robotic technologies. With over a decade of experience spearheading North American operations, Michael has been instrumental in introducing force-controlled automation solutions that are revolutionizing surface processing across industries—from automotive to aerospace and beyond.
Originally from Austria, Michael combines his deep engineering expertise with a strategic vision for flexible, human-friendly automation. His passion lies in transforming dangerous, dirty, and demeaning tasks into safe, efficient, and empowering robotic processes. As a trusted advisor and technical ambassador, he frequently collaborates with Fortune 500 manufacturers, R&D centers, and academic institutions.
Michael is also a member of the Technical Advisory Committee for the ARM (Advanced Robotics for Manufacturing) Institute and a regular speaker at top-tier automation events. Based in the US, he continues to advocate for the integration of smart robotics to boost productivity, support skilled labor, and create sustainable growth in modern manufacturing. To learn more about Michael, connect with him here.
