SELLEST OSAST
In honor of the upcoming Fourth of July, Jon spoke to Jason McCarthy, former Green Beret and founder of GORUCK. What started as a handmade go-bag for his wife while she was deployed with the CIA has evolved into a fitness movement that's rooted in Special Forces principles. Today, GORUCK is more than just a gear company. With live events, best-in-class backpacks, performance apparel, sandbags, footwear, they've built one of the most trusted brands in community-led fitness. We cover: 🎒 From Special Forces to startup: how rucking became a gateway for connection, leadership, resilience, and growth. 📦 Why GORUCK sacks feel so much lighter and the design principles that set them apart from other "high-end" products. 🤝 The scrappy early years: how Jason funded product development by running live events in cities across the country. 💥 Why GORUCK refused to raise outside capital and how that shaped their growth and product strategy. 🧠 American manufacturing and building a long-lasting culture that puts people first. 🏋️♂️ How sandbags, shoes, and performance apparel became natural extensions of the GORUCK philosophy... If you've ever been curious why people (myself included) are strapping on 45-pound ruck and walking their babies and dogs, this one's for you!
