POD 72 - What Does a Webflow Agency Sell Now? - Stephen Wise

EP 72. In this episode I talk with Stephen Wise, founder of Demandflow, a design and Webflow studio that builds marketing sites for scale-up and enterprise marketing teams. After years of building almost only on Webflow, Demandflow now also builds with Astro, Sanity and Next.js, and Stephen explains why the hardest part is still handing a site over to non-technical marketers.

We talk about why knowing a tool is no longer much of an advantage, what an agency actually sells when AI can build the site, the AI tools his team really uses, and whether all this helps freelancers or agencies more. We also get into Source by Webflow, why the builders have to come first, and why credit-based pricing worries him. Before that, Stephen shares how he went from dropping out at 18 to running a team of close to 20.

Check out Stephen Wise:
https://www.demandflow.co/
https://www.linkedin.com/in/stephen-wise/
https://x.com/stephen_wise_
https://www.youtube.com/@demand-flow

Also mentioned:
Timothy Ricks: https://www.youtube.com/@timothyricks
McGuire Brannon: https://webflow.com/people/mcguire-brannon
Ran Segall (Flux Academy): https://www.flux-academy.com/
Kyle Lambert on Webflow and Friends: https://www.youtube.com/watch?v=Is4oiGtMI4A
Punit Chawla on Webflow and Friends: https://www.youtube.com/watch?v=Ppm0fAlsu2A
Source by Webflow: https://webflow.com/source
Conductor: https://www.conductor.build/
Ship Studio: https://www.ship.studio/
Paper: https://paper.design/
Agentation: https://agentation.dev/

Chapters
00:00 Has Demandflow moved beyond Webflow?
02:11 Handing a coded site to non-technical marketers
04:35 Looking for the missing interface
06:30 Intro
07:31 From dropping out at 18 to a team of 20
10:55 Design and development as a means to an end
11:58 Should freelancers be scared of AI?
17:19 Knowing the tool is no longer the advantage
19:42 Paper and the new design tools
21:34 Conductor, PostHog and the tools they actually use
26:46 AI on the design side
30:07 Will designers and developers merge?
34:58 Does AI help freelancers or agencies more?
39:08 Source by Webflow and the gap it is going after
44:44 Who is Source for? Marketers, builders and the keynote
52:18 Source pricing, credits and bringing your own agent
56:19 How AI changes running an agency
59:53 Design systems, and selling software along with service
01:06:25 What's next for Demandflow
01:10:17 The Finnish Line