SELLEST OSAST
In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.
What You’ll Learn:
- How to diagnose and rebuild an atrophied core business
- Why removing paywalls increased value instead of destroying it
- How to negotiate AI integration rather than litigate or ignore it
- AI as a force multiplier for journalism
- How to build followership through radical transparency and decisive leadership
Jessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.
Episode Resources:
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