SELLEST OSAST
A Canadian direct response strategist, designer, and author with over 25 years of experience. He champions donor-centered approaches that prioritize authenticity and emotional connection. His 2022 book, Creative Deviations, has inspired fundraisers worldwide to embrace creativity in storytelling and communication. John brings warmth, insight, and a human-first philosophy to every stage. Empowering fundraisers to build more meaningful donor relationships.
Key Takeaways:
- Donor relationships thrive when leaders allow open, honest dialogue rooted in empathy. Vulnerability invites trust, making it easier for supporters to share openly and feel truly heard.
- Engagement comes not from polished presentations but from being human. Dropping the “professional bubble wrap” allows values-driven conversations that foster deeper bonds.
- Direct mail and appeals work best when they feel one-to-one, conversational, and emotionally compelling. Donors respond when a message feels like it was written just for them.
- Great fundraising relies on trusting experienced people and never losing vulnerability. Staying passionate and authentic ensures both donors and leaders stay connected to the deeper “why.”
“We’re being emotional. We’re connecting with each other as humans. That’s how we create engagement with donors. … Not by me showing up a suit and tie and in a big desk with gold stuff around me.”
“The more mail looks personal and looks like I sent it to you, the better it performs all the time…”
“We want donors feeling something. It’s the emotions that make us take action. And it can be joy, it can be anger, it can be sadness, whatever it is.”
- John Lepp
Reach out to John Lepp at:
LinkedIn: https://ca.linkedin.com/in/johnlepp
Instagram: https://www.instagram.com/johnlepp_aog/
Facebook: https://www.facebook.com/AgentsofGood/
Twitter: https://twitter.com/agentsofgood
Let’s Work Together to Amplify Your Leadership + Influence
1. Group Coaching for Nonprofit Leaders
Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
2. Team Coaching + Training
I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
3. Board Retreats + Trainings
Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.
Get your free starter kit today at www.theinfluentialnonprofit.com
Connect with Maryanne about her coaching programs:
https://www.courageouscommunication.com/connect
Book Maryanne to speak at your conference:
https://www.courageouscommunication.com/nonprofit-keynote-speaker
