SELLEST OSAST
When a business changes, the fleet cannot stop moving.
Jennifer VrMeer, Senior Manager of Sales Operations at BD, has helped manage fleet through acquisitions, divestitures, vendor changes, driver expectations, and program redesigns - all inside a 2,500-vehicle healthcare fleet. Her rule for any major transition is simple: business as usual on day one.
In this episode of The Fleet, Jen breaks down what it takes to keep drivers moving while the business changes around them. She explains why communication matters even when nothing is changing, why fleet data has to be clean before a divestiture ever appears, how to think about vendor consolidation without overcorrecting, and why staying too long with the wrong fleet management company can create a loyalty penalty instead of a loyalty bonus.
This is a practical playbook for fleet leaders navigating change without breaking the program, losing driver trust, or creating unnecessary noise across the business.
What you'll learn• Why the rule on day one of any fleet integration is "don't break the program" — and how to communicate change to drivers
• The three things that actually matter when picking a fleet vendor (and the order they matter in)
• The hidden cost of staying too long with the wrong fleet management company — and why loyalty doesn't pay off
• The one RFP question most fleet leaders never ask — and the client references that actually tell you the truth
• Why divestiture is harder than integration, and what to build now so you're ready when it lands
• How to hit 95% driver satisfaction without trying to please everyone
• The fleet metrics leaders obsess over that don't matter — and the ones they ignore that do
ConnectBD (Becton, Dickinson and Company)
SponsorThis episode is sponsored by Element Fleet Management.
If your organization depends on a fleet of vehicles, it's time to think about your fleet as a strategic asset. Learn more at elementfleet.com.
Chapters0:00 Business as Usual on Fleet Day One
1:29 Inheriting Three Fleets at BD
2:58 The Edwards Acquisition and a New Reimbursement Model
6:22 Why Reimbursement Didn’t Work in 2020 - But Works Now
9:02 The Three Things That Matter When Picking a Fleet Vendor
12:45 The Real Cost of Vendor Sprawl
15:32 When Fleet Managers Stay Too Long
18:37 Inside Jen VrMeer’s RFP Playbook
20:56 The RFP Question Almost No One Asks
23:16 The Fleet Job Nobody Talks About: Divestiture
28:30 How to Prepare Before a Divestiture
31:09 Balancing Cost Savings and Driver Satisfaction
34:49 Why Standard Driver Surveys Aren’t Enough
37:26 The Parent Phone Call and the Ghost Driver
41:58 The Fleet Metrics That Actually Matter
47:26 Mobility Trends Fleet Leaders Should Watch
52:22 Jen VrMeer’s Advice for Fleet Leaders
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