SELLEST OSAST
Toy or tool? How artists can use Instagram to build real community, meet collectors and find opportunities, without the hacks.
Alex Mitow, founder of Superfair, is back on The Create! Podcast, and this time we're talking about the app we all claim to be tired of and still open every day: Instagram. Alex has been on it since 2012 (his handle still carries the ghost of a Lower East Side hot dog restaurant), and I've been on it since 2014, back when it was photos with filters. Between us, it has brought collectors, galleries, jury opportunities and most of the friendships that built our careers.
So is it a toy or a tool? Alex says both, and that you get out of it what you put in. We share how to use Instagram as a front porch to your world, why your 2,000 real followers can matter more than someone else's 70,000, and the simple things that build trust faster than any trend.
In this episode
- Toy or tool: reframing the frustration and remembering what Instagram has actually given us
- Why the platform is favoring authenticity again, and why that's good news if you've never "gotten" the tricks
- "For what purpose?" The one question to ask before you chase views
- Followers versus prestige: the artist with 2,000 followers and a museum show
- Alex's in-person funnel: trade Instagrams at fairs, openings and coffee shops, and let your community snowball
- What to share beyond your art: what genuinely fascinates you, what you're proud of, advice you've lived, and opportunities for your peers
- Mixing personal and professional on one account, and why nobody has ever cancelled an art sale over a mindset post
- Instagram as the front door, or front porch, to your newsletter, studio, book, course and booth
- Best practices: fill the frame, use the back camera, pick one orientation and stick with it, keep text simple, and never post a flyer
- What's next for Superfair: Houston in February, Boston in September 2027, and Philadelphia, where I'll be showing with Alicia
Alex's list of what to share
- Your art, your process, your inspiration
- The things that genuinely fascinate you, even if they don't fit the grid (stories are perfect for this)
- Achievements, big and small, including the study you're proud of
- Real advice from your own experience: how you set up your booth, how you found your gallery, how you got published
- Opportunities for your community, shared as you come across them
Links
- Superfair: https://www.thesuperfair.com
- Interested in a Superfair booth? Book a 15-minute discovery call with the Superfair team and mention Create! Magazine to save on your booth: https://calendly.com/d/cqt2-fkf-54v/15-minute-discovery-meeting
- Call for art, Create! Magazine: https://www.createmagazine.co/call-for-art
- The Create! Magazine Substack: https://createmagazine.substack.com
- Alex on Instagram: @alexmitow4real
Inglise
Ameerika Ühendriigid
TRANSKRIBEERI 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTSI VARASEMAID OSASID
Otsi kanali The Create! Podcast viimaseid osasid.
MUUD EPISOOD SELLES PODCASTIS
In this episode of the Create! Podcast, Kat sits down with artist, author, and board-certified art therapist Leah Guzman to explore how creativity can serve as a sanctuary for healing, emotional expression, and personal evolution. Together, they unpack the pressure artists put on themselves, naviga…
What does it really cost to "get chosen" in the art world, and when does it make more sense to bypass the gatekeepers and bet on yourself?
In this episode, we welcome back Sharone Halevy and Alex Mitow from The Superfair for an honest, unfiltered conversation about what art fairs actually are and …
In this episode, Ekaterina Popova welcomes back artist, muralist, author, podcaster, and educator Brandi Hofer to discuss the evolution of her multifaceted creative life. They dive into the realities of being a working artist and mother, why it is essential to embrace play without judgment, and how…
Imagine pouring your heart into a massive sculpture, only to watch it crash to the floor. What if that disaster was exactly what your practice needed?
In this episode of The Create! Podcast, host Ekaterina Popova talks with multimedia visual artist, curator, and educator Rebecca Casement. Based in…
In this episode, I'm (host Ekaterina Popova) joined by Bonnie Christine, fabric designer, artist, and founder of a multi-seven-figure surface pattern design education business. We talk about what it actually takes to turn a creative gift into real income, how to get started in pattern design even w…
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Ekaterina Popova-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.
MUUDA
Aitäh, et aitad hoida podcastide andmebaasi ajakohasena.
