SELLEST OSAST
The cheer world just got two huge plot twists: a long-running trademark fight over the word “worlds” has been settled, and the Pro Cheer League is expanding with new teams, new matchups, and a bigger vision for the sport. If you care about all-star cheer, the business behind it, or where the industry is headed next, this episode is packed with updates.
Kristen returns with a candid, behind-the-scenes catch-up on the summer break, the reality of keeping a podcast alive, and why memberships are now becoming a bigger part of what keeps the show going. From there, she gets into the stories shaping cheerleading right now — including the legal battle between USASF, the Open Championship Series, and Deep South Spirit, and what the settlement means for who gets to use the term “worlds” going forward.You’ll also hear about Kendall Hanbury’s upcoming appearance on Damon John’s entrepreneur reality show, plus why that kind of mainstream visibility could matter for cheer as a sport and a business. Then Kristen breaks down the latest Pro Cheer League expansion, including the addition of Houston Hustle and Kentucky Crush, the logic behind where new teams are located, and the full slate of themed matchups rolling out through the season.She shares:
- What changed in the trademark dispute over “worlds” and why the settlement matters
- Why the terms “Cheerleading Worlds” and “All-Star World Championship” still create confusion
- How the Pro Cheer League is building a new kind of season with themed events and head-to-head matchups
- Why expansion is happening where the athlete and coaching pipelines already exist
- What stronger industry visibility could mean for registration fees, investment, and long-term growth
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Mentioned in this episode:
https://www.facebook.com/photo.php?fbid=1319977610250566&set=a.404735438441459&type=3
https://cheerdaily.com/cheer/news/u-s-all-star-federation-and-open-cheer-dance-championship-series-reach-settlement-in-federal-antitrust-case
https://procheerleague.com/pages/teams
https://procheerleague.com/pages/schedule
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