Fire Yourself From Operations To Scale Past 7 Figures In 2026 with Randa Carrabba

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My guest today turned down grad school to start a jewelry business with just a few hundred dollars.
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I was like, I'm gonna like ghost it little ass at a locked lost and sell my damn strong jewelry and put my little perfect resume that we've put together on hold.
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But built it into a multimillion dollar company, then lost everything.
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She had to reinvent herself from the ground up.
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The first business took me 25 months to get to seven figures.
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You know, each one you kind of learn and you do it a little bit faster.
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She shares the one piece of business advice that almost everybody gets wrong.
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The best thing you can do is to step back or redesign it or rebuild it where it can grow without you.
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This is a conversation about building businesses, overcoming setbacks, raising a family, and what success really looks like.
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Being able to lay my head down at night, knowing that I served my people the best, even if the outcome wasn't what I wanted yet.
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And you wouldn't believe what she told me about.
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I think people, it's not that their goals are too big, it's that their timeline is way too unrealistic.
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You're not gonna want to miss this episode.
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I've been looking forward to this one because I've seen that you built multiple successful businesses, and you've had some incredible wins, and you've gone through some really tough seasons.
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Yep.
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But I wanted before we talk about any of that, I want to go way back to where it started when you were a kid.
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Okay.
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So tell me a little bit about how you were growing up, what kind of town you grew up in.
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I I think I saw that you grew up in a small town like I did.
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Very small, which is is a very limited.
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It gives you a very limited mindset.
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It does.
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I grew up in a town of 876.
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A little bit smaller than mine.
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Yeah.
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Yeah.
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Mine was graduated with 85, so a little bit bigger.
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But in in hindsight, you know, I grew up in the agriculture world.
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So I feel like there was such responsibility that was taught at such a young age, right?
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Even though it was a more limited mindset, I don't think it hindered me.
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And I don't think I understood it was more of a limited, probably money mindset till I got out.
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But I think the the Christian values, the morals, the responsibility, those things that you can't buy, I think were instilled so great with the community that I was raised in.
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I would I would agree with that.
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I we didn't have any of that.
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It wasn't, it wasn't, it wasn't on the agriculture side, just a really small town.
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But I would agree that uh a lot more responsibility comes with whether you have a small farm or a ranch or or a lot of acreage or whatever it is.
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Those animals have to be fed no matter what.
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Yep.
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And so yeah, I definitely think the responsibility thing, you know, is is definitely a huge bonus when somebody's growing up for sure.
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The girl that we hire to take care of, my son, like that's with them right now.
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I mean, she's on the rodeo team because I know she can load a trailer, put a horse in, drive across the state, go to a rodeo.
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She's just ha she's equipped in such a way from I just feel like ag especially ag girls, they're a very special rare breed in my mind.
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Did you homeschool or go to school?
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Um, I went to school of public school.
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Oh, I went to Catholic school through fourth grade.
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It got shut down because our town just couldn't survive a layoff at where everyone's dad worked and then to public school in fourth grade, and our school was pre-K through twelve.
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Um yeah.
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And so after you graduated, so you went to high school all the way through in your small town, graduated, and then what was the plans after that?
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So I was like the big fish in high school, if that makes sense.
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I was valedictorian, I was I was gonna go do all the things.
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I could not wait to be at an Aggie.
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Like I was gonna be the loudest, proudest freaking member of Texas AM, first generation Aggie, first generation college student in my family.
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A lot of Texas Texas people want to go to UT or AM.
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Right.
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That's like the thing.
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And I had uh I started working at age 14 actually as a typesetter, but I was all American softball, all American cheerleader, valedictorian, all the things of a small town, right?
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But I started working at age 14 and I had to coordinate my own rides to and from work, you know, like that level level of responsibility because I needed to be saving to pay for my gas, my insurance when I turned 16.
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And I remember my senior year of high school, I asked my family if I could cut back on some of my work hours so that I could spend that time putting together scholarships.
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And so I made money going to college.
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Like I made about$5,000 a semester back from extra scholarships that I had applied for because I knew if I put that time, I would actually make more money than my hourly rate at my job, right?
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Makes sense.
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Yeah.
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Did you always have an entrepreneurial mindset?
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I said I know you said you want to go to AM.
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Like what was the plan?
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So when I went to AM, I could not wait to enter the ag world.
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I grew up in FFA and I was like a little missocialite in all of that, if that makes sense, but I was still was limited in being in a smaller town, right?
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And going to AM, it was like I already knew so many people from all over the state from FFA or showing cattle or rodeo stuff.
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Um, but I was I went in with ag economics, changed to animal science.
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I was on the wool judging team, the livestock judging team.
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Like I was little miss uh agriculture, if that makes sense.
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And I thought I was gonna go do pharmaceutical sales.
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So I went and interviewed with Pfizer up in Illinois to look at doing pharmaceutical sales because I was still looking, like, how can I actually make good money in this industry?
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Right.
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Like I went and interned with the American Angus Association of Junior Activities, and I'm like, what am I gonna make 30 grand a year?
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You know, it's just not worth it.
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But all along, while I was judging and doing all those ag things, I don't know if you know like the thick, chunky turquoise jewelry, like think of like New Mexico, kind of like jewelry.
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That was like really becoming real popular then.
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And it was, it was very expensive to buy.
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And I just couldn't afford it, but I wanted those things.
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And so I found a place down here at Houston that wholesaled the beads.
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They were fake, but they looked authentic.
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And I was handcrafting my own jewelry while I was in college.
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And I'm a big Christian.
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I do think hindsight 2020.
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Um, God was preparing my entrepreneurial journey before I even understood.
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So like I filed a DBA when I was a sophomore in college.
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And because literally everywhere I went with my jewelry, people, girls were buying it off of me.
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Like if we went to the bar partying, I would like load all my girlfriends up with necklaces and jewelry and be like, you sell all of this before we get home tonight.
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And so it was just like I the one thing that my husband and I were talking about last night is like when I went to college, it wasn't about the information that I got.
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It was all the people that I met.
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Cause then when I decided to pursue that little hobby of handmaking my jewelry, which turned into a huge lifestyle boutique and I was number 11, the fastest growing Aggie owned businesses in the world by age 27.
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Um, it was really that people everywhere knew me and trusted me and wanted that from me.
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But I remember thinking back, like when I was getting ready to graduate AM, fun fact, I was our top senior at in our whole College of AG.
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Like I was the Brown Rudder nominee.
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So I was like, like all the deans and everything at AM like wanted me on this like silver platter.
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And I was like, I'm gonna like go sit my little ass at a mall kiosk and sell my handstrung jewelry and put my little perfect resume that we've put together on hold.
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Well, just hearing that story, I don't think you would have been happy working for Pfizer.
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No, no.
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It might have lasted a year.
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But I remember having pride, like thinking, if I was to stay and get my masters, right?
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That they were offering me at my master's on a silver platter, it's even like where I grew up and people around me.
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I remember after I graduated, like, what are you doing?
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If I would have said I was getting my masters, I felt like it was more what's the word I'm looking at, like to look up to look up to, or there was more.
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Yeah.
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You thought people would think more of you if you were going to your school to school.
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How old are you?
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So I'm 39, so I graduated in 09.
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And think of like that economy.
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People were staying to get their masters to still not get a basic entry-level job because they were overqualified.
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And I'm like, I'm not gonna go two more years of school.
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Even if it's paid for, I'm still spending my time in school versus making money, right?
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Yeah.
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But I remember having a little bit of pride to not want to go start my own business because people didn't understand it.
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They're like, you're gonna go make jewelry for your own business.
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Well, even then, so before social media, if you went and said I'm gonna be an entrepreneur, you're kind of the loser.
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Yeah.
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Well, not loser.
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You were you were like out.
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Yeah, people didn't understand it at the time, or oh, they just don't know what they want to do in life or whatever.
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You didn't have it figured out.
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Yeah, it's like you're having a midlife crisis, but at 21.
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Yeah, I did the same thing.
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I I knew that I didn't want to work for anybody, but I didn't know what I wanted to do.
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I was like, so in and of course school taught me nothing.
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And I was like, what do I do?
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Okay, my mom wants me to go to college.
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I was making bad decisions at the time, you know, credit to her, like no offense that she's like, hey, you need to get a real job.
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You need to go do something.
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You did it because and I'm, you know, stupid drinking, fighting, partying and small town stuff.
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And what town are you from?
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Uh well, I grew up, I bounced around Galveston County.
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So we lived in pretty much every city.
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I went to school, you know, for a little while on Hitchcock.
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I went to R Lady R uh uh Galveston Catholic.
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I went like I bounced around to like every little city in that town.
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We had rent house to rent house.
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Um and so I I kind of moved out moved around, but I ended up going to Hitchcock High School, is where I which was a public school at the time, and that's where I graduated from.
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And when I graduated, I of course was like, I gotta get out of this town.
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I was like, I w I want to do something big, I just don't know what it is.
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And I ended up going to community college for a couple months, you know.
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My mom really wanted me to go.
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And for I was like, at least if I go for this business, they had some type of certification.
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I was like, at least maybe I can take more classes without taking all those basic classes.
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Like, I don't want to sit in here for two years just taking like English and more math and stuff.
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Like that doesn't that's not gonna help me make any more money.
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And so I ended up taking three months worth, and I'm like, man, I could be just learning on my own, and that's what happened.
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So it it was more of I knew I didn't want to work for somebody, and after sitting in school for three months, I was like, I know this isn't gonna get me to where I'm trying to go.
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And so ended up taking the entrepreneur path, which no, I couldn't ever imagine taking a different one.
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I agree.
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And after meeting you, there's no way you would have made it a Pfizer.
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No.
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Even if you went there, you'd probably quit in a year.
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Yeah.
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100%.
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Did you always I mean, you're always a high performer the whole time.
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So did you always know that you wanted just a bigger life than your little small town?
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I did.
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I could not like I graduated high school on a Friday, I had my party on a Sunday, I moved to Bryan College Station on a Monday and never looked back.
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You were dead set on the city.
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I could not get out.
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Now, is Bryan College Station that big of a city?
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No, but for where I came from, it was big.
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Um and it still is big enough to do all that I'm doing, right?
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Especially now with the internet.
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You don't have to.
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I love still showcasing that I'm in Brian College Station and talking about my hometown roots because they're very close.
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They're only like 45 minutes apart.
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So I while I did get out of my hometown, it's not like I got hours or estates away, right?
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Um, but nowadays I actually like to really promote for the small town girls because I think a lot of them naturally will think like, Well, I'm not in Miami, I'm not in Dallas, I'm not in LA, I'm not in New York.
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And I'm like, you don't have to be.
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I also think it's a different time.
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I think there's a lot more opportunity because of the internet.
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Well, and now AI, but mainly because of the internet.
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Like before, you couldn't you didn't have any information.
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So if you lived in that little small town, like you only knew what those people were telling you.
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Like literally, like you there was no connection to the outside world unless you traveled to another town back then.
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And now at least you can see that there's all these other opportunities.
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You can connect to pretty much anybody or anything, and the information's there.
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So I think there's a probably it wasn't as bad, I guess, now that you people think they have to move to LA or think they have to move to New York or think they have to move to Miami.
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Right.
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And I don't know, I just look at like even living quality.
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I like where there's good air, I like where there's room, space.
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So yeah, I think those cities hold their place, but I don't think you have to live there.
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Did people think you were crazy when you want to start a business and not go this whole master's route and go to work at a Python?
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For the most part they did, but I'll also tell you, I still vividly, I mean, that was 20 years ago, I still very vividly remember the few people that pushed me, encouraged me to do that.
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Okay.
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And like that, my friend Amy, okay, she was one.
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I remember her being like, but you having your own business card saying you have your own business, like how does that even compare to your staying and getting your master's at AM?
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I don't I don't understand.
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And sometimes I feel like a young person is impressionable, right?
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Yeah.
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So I even feel just like one person speaking life into you or speaking the way that you're supposed to go, or opposite of the grain or outside of the norm can be huge for a young person.
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A hundred percent.
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Because if you're around, you know, you hear uh the saying that if you're around these five people, you're gonna end up being like those five people.
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It and very much true, especially when you're young.
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Because you're like, well, you know, uh, maybe I am crazy, maybe I am.
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You're sec it makes you second guess yourself if everybody told you you're absolutely crazy for doing this, and nobody said Right.
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It's like at least if I had one or two people that I could say were gonna hype me up, you know, when you're still finding yourself at a young age, I do think that's so important.
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Who was the other person?
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Was it anybody in your family?
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Um, it actually was my friend James.
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He was another one.
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So you started making jewelry, selling it all over campus, selling it when you were going out.
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And then what was the first step after?
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So I made an actual website in 2007 and I made an actual Facebook page for the business in 2007, and that was like when Facebook didn't have business pages.
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Just coming out, right?
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Just coming out.
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So I was a sophomore in college and I was like actually running e-commerce with big commerce.
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That was one of the very first big ones way back when.
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So I was selling online and I would just package and make my jewelry like late at night, you know, outside of putting myself through school with um my job and going to school and having a 4-0 and all of that.
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Um, so I had already built, I guess you would say, this online presence, an online store by the time I graduated.
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So I wasn't really starting from scratch when I graduated.
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I did already at least have a clientele base online, which was really cool because even now I think you can sell just on social media, but a lot of people overlook like actually building the website or actually building the e-commerce or actually building like the storefront side.
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A lot easier now than back then because you can actually just do Shopify and stuff.
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Back then you had to go find somebody to build you a website most of the time.
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Right.
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Or customize it or whatever you needed.
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So when I graduated, I graduated in May of 2009 and I didn't really have a plan.
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And um, I said, let me give myself a year.
00:14:29.279 --> 00:14:35.759
And if I'm not making good money, I'll if you'll hold on to my master's um offer that you've given me, I'll come back in a year.
00:14:35.840 --> 00:14:37.519
Just let me see if I can make it for a year.
00:14:37.759 --> 00:14:39.519
And so I didn't really know what I was doing.
00:14:39.600 --> 00:14:42.159
I would go to local shows and rodeos and like set up booths.
00:14:42.240 --> 00:14:44.720
I would do home parties, obviously the online.
00:14:45.200 --> 00:14:51.360
Um, but even back then, people were more skeptical of online because they didn't know if you ordered something, if you would get it or how long you would get it.
00:14:52.320 --> 00:14:59.519
2015 and 2016 is when that really put it of my online took off because Amazon actually led the way or people trusted it more, right?
00:14:59.600 --> 00:15:01.039
But this was back 2009.
00:15:01.440 --> 00:15:08.080
Um, and then I ended up, I remember I was at the our local mall one day and I just saw one of the little kiosks that was like this or that.
00:15:08.240 --> 00:15:14.240
And I'd look at getting a store in town, but in college station, I mean, I didn't have an investor, I didn't have parents with money.
00:15:14.399 --> 00:15:17.519
Like no one was gonna sign off on a five-year storefront for me, right?
00:15:17.600 --> 00:15:18.480
To actually grow this thing.
00:15:18.639 --> 00:15:23.120
And I remember seeing that little mall kiosk, and I went and met with them and they said you couldn't have this month to month.
00:15:23.279 --> 00:15:26.639
So I did it September, October, November, and December after I graduated.
00:15:26.879 --> 00:15:28.399
December, I made$24,000.
00:15:28.559 --> 00:15:31.039
And I'm like, I can make serious money.
00:15:31.200 --> 00:15:33.600
Like, I don't care who's laughing at me now because people would laugh.
00:15:33.679 --> 00:15:38.000
I mean, I'm sitting on the kiosk where most people run away from kiosk people, right?
00:15:38.320 --> 00:15:42.080
Um, and that is really what showed me what this business could make.
00:15:42.240 --> 00:15:52.639
Then I was looking for storefront and the USA Today reached out to me and they wanted to do a story on small businesses utilizing social media, but they wanted two opposite ends of the spectrum.
00:15:52.799 --> 00:16:02.000
I was the young, fresh out of college girl, and then they had like a couple that was like in their 70s, almost 80, selling ribbon online all through big commerce, and they ran this feature story on me.
00:16:02.159 --> 00:16:04.399
And I feel like that was God's sign of like, keep going.
00:16:04.639 --> 00:16:11.200
I found a little storefront that was like 900 square feet outside of town, but it was zoned commercial and the owner wanted me.
00:16:11.279 --> 00:16:14.480
She allowed me to do a one-year lease at$500 a month.
00:16:14.639 --> 00:16:16.720
You know, it was, and I was like, Can I paint it pink?
00:16:16.879 --> 00:16:18.480
She's like, Yes, you can paint it pink.
00:16:18.639 --> 00:16:29.200
And so that is kind of what led to then me having enough built up to where I could then do the five-year, you know, huge lease of like a storefront and an online warehouse in like a great location in town.
00:16:29.600 --> 00:16:35.679
What made you want to go into a bigger location if you already had a spot that was outgrowing the spot?
00:16:35.840 --> 00:16:36.720
I was outgrowing the spot.
00:16:36.799 --> 00:16:38.240
I mean, it was there wasn't good parking.
00:16:38.320 --> 00:16:39.919
It was a little bit on the outskirts of town.
00:16:40.000 --> 00:16:45.360
It was almost like at first it was that good little hidden gym, you know, to go shop at, kind of like a dive bar, right?
00:16:45.440 --> 00:16:50.960
But then I was doing like$400,000 a year out of that little tiny 900 that 900 square feet.
00:16:51.039 --> 00:16:53.120
And I just didn't have room for like dressing rooms.
00:16:53.200 --> 00:16:55.600
I didn't have room to like actually stock inventory.
00:16:55.759 --> 00:17:01.039
Um, and I didn't need a much bigger space, but I needed actually like a paved parking lot for my clients, you know?
00:17:01.360 --> 00:17:03.120
Were you still only making jewelry at that time?
00:17:03.360 --> 00:17:10.400
I had expanded it into bringing on clothes and accessories and shoes, kind of like a full-on lifestyle boutique, but I was still in handmaking jewelry.
00:17:10.880 --> 00:17:14.880
And so you moved to the bigger location and did sales increase?
00:17:15.039 --> 00:17:15.839
They absolutely did.
00:17:15.920 --> 00:17:16.559
I remember.
00:17:16.640 --> 00:17:22.079
So when I first opened my little kiosk, day one, I did$800 in sales and I was like, I'm gonna be rich.
00:17:22.240 --> 00:17:25.599
And day two, I did zero dollars and was humbled.
00:17:25.839 --> 00:17:33.279
When I opened my uh big store, um, my rent was around my like my rent and bills were around$6,000 a month.
00:17:33.359 --> 00:17:37.519
And I had to sign a five-year lease, and I did over$4,500 in day one.
00:17:37.599 --> 00:17:39.039
And I was like, I'm gonna be good.
00:17:39.200 --> 00:17:42.880
And it wasn't even like a soft opening or an official grand opening, it was just day one.
00:17:42.960 --> 00:17:45.680
But I had so much more space, I could really display everything.
00:17:45.839 --> 00:17:50.319
I had more um dressing rooms, I had a beautiful parking lot.
00:17:50.480 --> 00:17:52.319
I mean, I made it like the place to go.
00:17:52.400 --> 00:17:59.920
And game day, like, because I was in Texas at where Texas AM is in College Station, game day is where I absolutely made it.
00:18:00.000 --> 00:18:02.880
There were two different things, the fringe bikini and game day.
00:18:03.039 --> 00:18:09.279
So that first summer, I went into my store and I got the keys on February 14th of 2012.
00:18:09.359 --> 00:18:15.039
And I remember posting like everyone else got their Valentine's, and I was single on like, I got keys to my new store.
00:18:15.200 --> 00:18:16.880
And we renovated it, got in in March.
00:18:17.039 --> 00:18:19.359
Well, that's when Johnny Football signed to come to AM.
00:18:19.680 --> 00:18:22.160
But that was before everyone, and we had just joined the SEC.
00:18:22.240 --> 00:18:24.079
So college station was like booming.
00:18:24.240 --> 00:18:30.559
Well, that summer I remember Pinterest, everybody pinning these fringe bikinis, and I went to all the markets, I couldn't find them.
00:18:30.799 --> 00:18:34.720
So I outsourced and found someone, it was risky as hell.
00:18:34.799 --> 00:18:35.359
I don't know.
00:18:35.440 --> 00:18:36.880
That was another god thing.
00:18:37.039 --> 00:18:45.359
I found like this Chinese person to like make me these fringe bikinis, but I had to buy in such bulk to be able to afford the shipment and the customs and everything.
00:18:45.519 --> 00:18:50.160
And I got those fringe bikinis for under$4 a pop and I sold them$42.95 out like this.
00:18:50.240 --> 00:18:54.960
Like I think that year I made$600,000 off the fringe bikini, that one product alone.
00:18:55.200 --> 00:18:56.960
Then that was the summer.
00:18:57.200 --> 00:19:02.079
Then football kicked off and like Johnny Football and SEC put our town on a whole nother thing.
00:19:02.240 --> 00:19:14.079
I'm telling you, the Fridays before game day, I would make so much money because everyone from both where we were locally as well as the SEC towns, because of social media, wanted to come shop with me.
00:19:14.160 --> 00:19:20.319
And so I would stock for not only our colors, but for the, you know, the the the other teams' colors too.
00:19:20.400 --> 00:19:23.680
And I would do tailgate parties and just made it like the place to be.
00:19:23.759 --> 00:19:28.480
It was like that was you were tailgating at my store the day before you were actually tailgating at the game.
00:19:28.799 --> 00:19:32.960
How much were you doing on the online side of it while you were running the store at this time?
00:19:33.200 --> 00:19:39.039
Um, the online store altogether never passed, I think around$800,000 on its own.
00:19:39.279 --> 00:19:44.880
But the like is the the that one product, the fringe bikini between the store and online did$600,000 that one year.
00:19:44.960 --> 00:19:46.000
Like when I just did my products.
00:19:48.079 --> 00:19:50.799
Oh, I did, but uh my time was attached if I was custom making it.
00:19:50.960 --> 00:19:52.000
That's what everybody wanted.
00:19:52.400 --> 00:20:04.480
But if I'm hand making it, that's where my most margins were because I could charge because I was at that point, people kind of wanted more of like, well, Randah actually made this because most of my stuff in my store I couldn't make if I was going to actually scale, right?
00:20:04.640 --> 00:20:08.000
Um so there were great margins, but my time was attached, so I could only make so many.
00:20:08.160 --> 00:20:09.359
Did you hire somebody to make it?
00:20:09.599 --> 00:20:14.880
I guess I could have, but um, I had one girl that would kind of make it a little bit, but I don't know.
00:20:14.960 --> 00:20:15.839
I feel like people wanted it.
00:20:16.000 --> 00:20:21.839
If I made it and then it was great, we were doing so good with all the other products that it kind of just naturally kind of fizzled itself out.
00:20:22.160 --> 00:20:24.319
What happened after that?
00:20:24.400 --> 00:20:25.440
I mean, it sounds like it's gonna be great.
00:20:25.519 --> 00:20:26.720
Oh yeah, it was going great.
00:20:26.880 --> 00:20:28.079
Um, it was going great.
00:20:28.160 --> 00:20:34.400
I like I said, I had an annual compounded growth rate of 93% after the first two years, those five years after that.
00:20:34.720 --> 00:20:36.960
Um, so it was growing, growing, growing.
00:20:37.119 --> 00:20:42.880
Uh 2015-16 really helped online because, like I said, people were getting more accustomed to it.
00:20:43.119 --> 00:20:54.400
Um, I ended up moving my little warehouse from behind the store and taking over like the big 3,400 square foot building and doing one side just as my online store, one side just as the retail store.
00:20:54.640 --> 00:21:07.200
Um the problem was number one, game day was so big that then when we would have a bad year or a bad schedule or bad weather, like it would affect us so much.
00:21:07.359 --> 00:21:09.519
Like not only just my store, but even our town.
00:21:09.680 --> 00:21:14.880
Like if you have a a schedule where you you're playing playing a bunch of nobody teams at like 11 a.m.
00:21:15.119 --> 00:21:19.039
versus the big teams at home at 6 p.m., makes such a difference.
00:21:19.200 --> 00:21:21.200
They also took away trademark rights.
00:21:21.279 --> 00:21:30.240
Like I used to be able to print all of my custom teas and tanks and stuff for the game day stuff with Aggie sayings, I just had to pay an extra 12% for the royalty fees.
00:21:30.400 --> 00:21:31.200
They took that away.
00:21:31.359 --> 00:21:32.640
That really affected me.
00:21:32.799 --> 00:21:36.720
Um, and then I really think online kind of started to take over for a little bit.
00:21:36.799 --> 00:21:48.319
When it was newer and more exciting in 2016, it's almost like going to a store was more it was less of the experience they wanted outside of like my parties and stuff.
00:21:48.400 --> 00:21:49.119
Does that make sense?
00:21:49.920 --> 00:21:56.400
Um, and I even think just the team growing with management, I think I did a really good job growing the culture of the people that work for me.
00:21:56.559 --> 00:21:59.440
But I think I grew friends in a group against me.
00:22:00.799 --> 00:22:02.079
And there was power in numbers.
00:22:02.480 --> 00:22:04.079
So did sales just start decrease?
00:22:04.240 --> 00:22:05.200
Like what happened with the actual.
00:22:05.759 --> 00:22:05.839
Yeah.
00:22:05.920 --> 00:22:09.200
So January of 2016, I was negative$30,000.
00:22:09.680 --> 00:22:15.839
Another thing I did wrong was I was starting to wholesale my custom like teas and tanks with my logo on the back.
00:22:15.920 --> 00:22:19.680
So I was going to like Dallas market, Denver market, and selling the wholesale.
00:22:20.000 --> 00:22:24.400
I think I was trying to grow too big too fast versus focusing on, like my husband says, the pipeline.
00:22:24.559 --> 00:22:31.279
I think the pipeline store and online store needed another year or two of growth or to be able to actually run and manage with other people without me.
00:22:31.359 --> 00:22:34.640
I don't think my leadership was a hundred percent where it needed to be.
00:22:34.799 --> 00:22:41.839
Um and I think I was chasing the next kind of shiny object because I had hit it big on that uh French bikini or that game day thing.
00:22:41.920 --> 00:22:46.319
And then when they shut things down, it's like, what's the next thing I can do versus like just staying the course.
00:22:46.559 --> 00:22:46.960
Yeah.
00:22:47.279 --> 00:22:49.119
So did you just end up shutting it down?
00:22:49.200 --> 00:22:49.839
What ended up happening?
00:22:50.160 --> 00:22:58.720
So I in at the end of that month, I ended up having a full team meeting with full transparency saying, hey, if things don't turn around in two weeks, I'm gonna have to do a layoff.
00:22:58.880 --> 00:23:03.359
Um, not putting blame or fault on anybody, but just transparently here's where we were at.
00:23:03.599 --> 00:23:10.559
And so February 4th of 2016, I had to lay everybody off except for my office manager who then stepped in helping me do everything.
00:23:10.720 --> 00:23:13.039
It was exactly one year before I got married.
00:23:13.279 --> 00:23:20.640
And I remember that was such that's when my realized my identity was tied so much to my success when I was doing good in business.
00:23:20.799 --> 00:23:22.160
It was like I was on top of the world.
00:23:22.319 --> 00:23:25.039
But if I wasn't doing good in business, who was I?
00:23:25.359 --> 00:23:26.240
Was I valuable?
00:23:26.480 --> 00:23:27.920
Was I good at business?
00:23:28.079 --> 00:23:30.799
Um, and so there were a lot of hurt feelings.
00:23:30.960 --> 00:23:32.480
Again, there were power and numbers.
00:23:33.119 --> 00:23:46.400
The they were all about my age or a little bit younger, but again, it was easier to lash out at me or you know, act the way we act when we're hurt and we're young because they had a great fun work environment with all their friends and then it no longer existed.
00:23:46.640 --> 00:23:50.799
And so I remember I was working 16-hour days just trying to stay afloat between the two.
00:23:50.880 --> 00:23:53.759
I had a door put in the in between the store and the online.
00:23:54.240 --> 00:23:55.599
That way I could just go back and forth.
00:23:55.680 --> 00:23:57.599
If someone wasn't in the store, I'd be online.
00:23:58.000 --> 00:24:04.160
Um, that's actually I used to be almost 200 pounds, and that's actually when I did my first 50 pound weight loss, and it was not the healthy way.
00:24:04.319 --> 00:24:09.359
It was I was just working so much that my fiance at the time was like, Have you eaten today?
00:24:09.519 --> 00:24:10.000
type of thing.
00:24:10.079 --> 00:24:11.519
Because I didn't want to lose all that I had worked for.
00:24:12.000 --> 00:24:13.279
Stress and not eating.
00:24:13.920 --> 00:24:15.039
So what what was the final?
00:24:15.759 --> 00:24:17.839
So the final thing was I decided to shut the store.
00:24:18.000 --> 00:24:20.160
I was gonna give it till uh football season.
00:24:20.240 --> 00:24:22.000
I thought football season would be our turnaround.
00:24:22.079 --> 00:24:26.640
It just kept going down because the problem is the storefront took up way too much.
00:24:26.799 --> 00:24:28.240
Like my overhead was just so high.
00:24:28.400 --> 00:24:33.200
My overhead was like around six hundred thousand dollars a year with the storefront, and I just couldn't do that.
00:24:33.359 --> 00:24:36.400
So I shut down and went online only at the time.
00:24:36.559 --> 00:24:37.839
Um shut down the end.
00:24:38.000 --> 00:24:40.079
Remember, I was getting married February 4th.
00:24:40.160 --> 00:24:46.480
So I got out December 31st, had someone else go into my lease so I didn't have to like pay for continuing the lease.
00:24:46.720 --> 00:24:56.319
Went on my bachelorette party for the first couple of days, and then I had exactly one month until I got married, and that's when I realized like my confidence is tied to this, and my confidence is in the hillhole.
00:24:56.400 --> 00:25:00.640
And I want to be very confident and look really good on my wedding day because I had like lost so much weight.
00:25:00.720 --> 00:25:07.839
It's almost like when people go, like now you would say Osympic or like back in the day, keto, and you lose so much weight that you age yourself and have no shape.
00:25:08.079 --> 00:25:18.640
So I finally was not working 16-hour days at the store trying to keep it afloat, kind of had this weight off of me that I viewed it as a luxury to get to go to the gym one hour a day, even though I had no idea what I was doing.
00:25:18.720 --> 00:25:20.319
I just wanted to look good for my wedding.
00:25:20.400 --> 00:25:22.799
So I had a month to like get in the gym and figure it out.
00:25:22.960 --> 00:25:36.000
So that was kind of my next step of what I did, which was ultimately God leading me that I would end up within less than two years launching Power Fit, which actually grew to seven figures in under 18 months.
00:25:36.160 --> 00:25:38.880
The first business took me 25 months to get to seven figures.
00:25:38.960 --> 00:25:41.680
So, you know, each one you kind of learn and you do it a little bit faster.
00:25:42.160 --> 00:25:43.519
So tell me about that one.
00:25:43.680 --> 00:25:46.079
So you started, you started going down the health route.
00:25:46.880 --> 00:25:48.640
How did you figure out a way to make money off of it?
00:25:48.799 --> 00:25:55.759
Okay, so I was just posting about being in the gym, you know, for my wedding and all these different things, not trying to monetize at first.
00:25:55.920 --> 00:25:58.160
I was just trying to keep my online presence.
00:25:58.480 --> 00:26:04.480
And what I learned was a lot more people related to me sharing my health and fitness journey for a couple of reasons.
00:26:04.640 --> 00:26:09.359
Number one, it wasn't tied to like a size or a style of clothing in a store.
00:26:09.440 --> 00:26:12.240
Um, so it was really for universal of all ages.
00:26:12.400 --> 00:26:16.480
Also, I think people loved me sharing it back then because I didn't know what the hell I was doing.
00:26:16.640 --> 00:26:20.319
Like I wasn't this four-time overcertified trainer online, right?
00:26:20.480 --> 00:26:23.359
I was just this everyday girl trying to like figure it out.
00:26:23.599 --> 00:26:30.319
But I feel like that's kind of what this what makes people successful on social media is because people you're trying to build trust.
00:26:30.480 --> 00:26:33.839
Well, nowadays, like if you're on there, you are trying to build trust.
00:26:34.160 --> 00:26:37.039
But that was back then you're just sharing your journey.
00:26:37.359 --> 00:26:40.240
This is where I was, this is how much I weighed, this is what I do now.
00:26:40.400 --> 00:26:44.240
So people are like, oh, this girl's real and it's like uh I want to follow her.
00:26:44.319 --> 00:26:48.240
And so those people end up building really good businesses because people end up trusting them a lot.
00:26:48.480 --> 00:26:48.640
Right.
00:26:48.720 --> 00:26:54.720
And so that year I was still running my Southern Jewels out of um basically my attic at the house online only.
00:26:54.880 --> 00:27:02.640
And I just realized I had lost my love for it because I felt like I was running this small little like industrial distribution versus actually getting to style women or work with women.
00:27:02.720 --> 00:27:04.799
Like I was this mini Amazon, didn't like it.
00:27:04.960 --> 00:27:15.839
And so I did have someone reach out to me online to see if I would um become like a fitness influencer for them in the fall of 2008, in the fall of 2017, after I got married.
00:27:16.079 --> 00:27:22.400
And I remember we had a big uh one-year anniversary trip and I was like, yeah, I want to like look my best and have abs and have a six pack.
00:27:22.480 --> 00:27:27.680
And so I started promoting what I was doing and brought, I mean, I think I brought her like 300 clients in the first year.
00:27:27.839 --> 00:27:30.480
I mean, in the first month, not year, first month.
00:27:30.559 --> 00:27:35.599
Um, and I realized how much women needed their own safe space in fitness.
00:27:35.839 --> 00:27:38.319
Again, I'm someone, I don't know what the hell I'm doing.
00:27:38.400 --> 00:27:41.839
I'll go out there and try to lift with the guys and video myself and put it on social media.
00:27:41.920 --> 00:27:47.359
And I don't have any gym intimation, any fear, anything like that, even if I look like a freaking idiot, right?
00:27:47.599 --> 00:27:49.839
But I realized that most women weren't like that.
00:27:49.920 --> 00:27:51.680
They wanted to lift in a women's room.
00:27:51.839 --> 00:27:58.880
They wanted a build a friend in their pocket where they could actually have their honest conversations without someone judging them in the gym.
00:27:58.960 --> 00:28:06.640
And so when I started realizing that, I actually just kept focusing really kind of on the servant side of it, like how can I serve these women?
00:28:06.880 --> 00:28:11.279
And so I stayed with that program for, I don't know, six to nine months, somewhere in that time.
00:28:11.680 --> 00:28:12.559
Of you being an affiliate for them.
00:28:12.799 --> 00:28:14.000
Of me being being an affiliate for them.
00:28:14.079 --> 00:28:15.440
And I followed it to a T.
00:28:15.759 --> 00:28:18.480
And I was so new into it that you don't know what you don't know.
00:28:18.640 --> 00:28:27.920
Um, and so what it was, it was six days a week strength training with two days of sprint intervals, and then the one rest day was an active rest day of go run a 5K.
00:28:28.079 --> 00:28:36.160
It was, yeah, it was carb cycling two days a week, intermittent fasting 16, eight every day, and a 24 hour fast at least once a month.
00:28:36.400 --> 00:28:37.759
So I got great results.
00:28:37.920 --> 00:28:41.279
Sustainability after six to nine months, and I'm a hard ass worker.
00:28:41.440 --> 00:28:43.119
Like it just wasn't it.
00:28:43.279 --> 00:28:49.359
And so I remember leaving, but I didn't want to like bash or say why I was leaving, but I'm like, I can't sustain this.
00:28:49.519 --> 00:28:51.680
I only promote what I actually do.
00:28:51.839 --> 00:28:54.559
Um, and then if I feel like this, other people have to feel like this.
00:28:54.720 --> 00:28:56.799
So at that time I still had Southern Jules, right?
00:28:56.880 --> 00:28:59.200
Running it out of my attic in my where in my warehouse.
00:28:59.279 --> 00:29:00.720
And it was profitable enough.
00:29:00.880 --> 00:29:04.480
Um, and if I'm being really honest, now I'll own this, but back then I wouldn't.
00:29:04.559 --> 00:29:08.000
I married a man with a lot of money and I didn't have to work anymore.
00:29:08.480 --> 00:29:12.880
But in my DNA, I needed to work and I needed to make my own money.
00:29:13.039 --> 00:29:16.160
So that was a backup, but that was going to not fulfill me.
00:29:16.240 --> 00:29:17.200
And he knew that too.
00:29:18.000 --> 00:29:26.480
Yeah, you know, the purpose thing is a big deal, whether you marry somebody with money or you inherit a bunch of money or whatever it is.
00:29:26.640 --> 00:29:30.240
Like you have to to be happy in life, you have to have some type of purpose.
00:29:30.319 --> 00:29:32.880
You can't just like do nothing.
00:29:33.039 --> 00:29:36.319
You have to like have we wake up and might want to go do something.
00:29:36.480 --> 00:29:39.359
Maybe it's not making money, but maybe it's something else like something.
00:29:39.440 --> 00:29:50.720
You have the all the stuff, all the people that I've known or in situations like that, or heard about stories about it's like that all ends up not working out very well long term.
00:29:50.880 --> 00:29:51.119
Right.
00:29:51.440 --> 00:29:54.000
Really happy for about six months and then they just 100%.
00:29:54.640 --> 00:29:55.599
Yes, and you just you feel unfair.
00:29:55.920 --> 00:30:01.839
Either the relationship goes about or they start doing other things to fill those, like drugs, alcohol, yeah, whatever it is.
00:30:02.079 --> 00:30:04.720
Just trying to have something every single day.
00:30:05.039 --> 00:30:12.880
So seeing how many people wanted to stick with me, I was actually looking for a program to promote that was more uh sustainable, if you will.
00:30:12.960 --> 00:30:24.720
And I felt like everything I kind of looked at didn't really have what I wanted at the time, but I was 31, had been married for a year, was getting ready to exit and sell Southern Jewels, which I did exit and sell that by age 31.
00:30:24.880 --> 00:30:28.640
Um, but I really wasn't at the place of wanting to build another business because I know the work it takes.
00:30:28.799 --> 00:30:33.119
I mean, and just the library we had to build on fitness videos and everything.
00:30:33.279 --> 00:30:36.799
I mean, like I remember Thanksgiving break and Christmas break, I didn't have that break.
00:30:36.880 --> 00:30:41.039
And I just came from retail where I'm like, I finally get this break and now I'm rebuilding.
00:30:41.200 --> 00:30:51.359
Um, but I'm really grateful that I did, obviously, because it turned into really, I would say, kind of like a phenomenon at the time because I remember, you know, I had I had swung both sides.
00:30:51.440 --> 00:30:56.000
I'd been almost 200 pounds, then I had gotten really lean and not sustainable.
00:30:56.160 --> 00:31:03.759
And I was almost like scared to eat high carb every day or to actually eat in the morning for breakfast versus fasting and to fuel my lifts.
00:31:04.000 --> 00:31:06.960
And you don't know what you don't know until you live it, right?
00:31:07.039 --> 00:31:12.480
And I'm like, I don't want to lose what I've worked so hard to build, where really that was the next level and season of my fitness journey.
00:31:12.799 --> 00:31:13.920
Yeah, I was kind of the same way.
00:31:14.000 --> 00:31:17.759
I I'd been working out since I was about 18, maybe, uh, and really got into it.
00:31:17.839 --> 00:31:21.200
And of course, first when you're just super skinny as a guy, you're just trying to put on muscle.
00:31:21.359 --> 00:31:22.960
Like, whatever you can do, put on muscle.
00:31:23.200 --> 00:31:29.519
And then when I did put on enough muscle and I was just trying to stay lean as much as I could, but I didn't know anything about nutrition.
00:31:29.599 --> 00:31:32.400
I literally like, I mean, back then it was like magazines and stuff.
00:31:32.480 --> 00:31:40.000
So I you like nobody ever taught me, and I didn't learn until later in life, and it came from doing something like you did.
00:31:40.079 --> 00:31:47.279
I ran myself into the ground, I was working out seven days a week, I was doing CrossFit, I was boxing in the afternoon, and like like crazy workouts.
00:31:47.599 --> 00:31:49.200
No recovery time to actually build the message.
00:31:49.359 --> 00:31:55.920
And I'm getting older, so I'm at this time I'm 35, 36, and finally I must have just hit a wall.
00:31:56.000 --> 00:31:58.480
But I I thought I was I thought I was dying or something, I thought something was wrong with me.
00:31:58.640 --> 00:32:00.480
I was going to every doctor, I'm like, something's wrong with me.
00:32:00.559 --> 00:32:01.440
I don't know what's going on.
00:32:01.680 --> 00:32:04.640
It's just overtraining, under eating, under eating though, at the same time.
00:32:04.720 --> 00:32:08.079
Because I was eating enough for a normal person, but not for how much you were outputting.
00:32:08.400 --> 00:32:08.559
Yeah.
00:32:08.640 --> 00:32:09.519
And I didn't know anything about it.
00:32:09.599 --> 00:32:12.240
I need I just thought, oh, I'm eating so a pretty good amount of protein.
00:32:12.319 --> 00:32:14.720
Like, I think this is right for whatever reason.
00:32:14.799 --> 00:32:17.119
I'd been working out forever and I still didn't know enough about it.
00:32:17.200 --> 00:32:20.960
And then when I finally met the right nutritionist and man, changed my life.
00:32:21.359 --> 00:32:27.839
And what I went into really for these women, again, keeping that service mind of like, I'm burnt, I'm burnt out, I don't want to burn them out.
00:32:28.079 --> 00:32:33.279
I wasn't a mom yet, but I was, you know, maybe that would be the next step of my life, right?
00:32:33.359 --> 00:32:36.160
And a lot of the people that I was interacting with were moms.
00:32:36.400 --> 00:32:42.079
We actually went instead of six days a week split training, we went four days a week full body training.
00:32:42.160 --> 00:32:44.799
And full body training back then was not popular like it is now.
00:32:45.119 --> 00:32:46.640
It's not even still that popular.
00:32:46.799 --> 00:32:54.160
But progressive overload, full body training, especially like the first couple weeks of a program that we would write, would be for time versus sets and reps.
00:32:54.319 --> 00:33:16.000
Because if I'm getting women of all different calibers and experience, like what maybe a set of 10 to you versus a set of 10 to you are so different versus if I know time under tension and I'm saying you're lifting for this long, you're resting for this long, you're lifting for this long, you're resting for that long to really make sure that they're getting both the time under tension, the muscle mind connection with the rest.
00:33:16.160 --> 00:33:19.519
And so I remember people coming in being like, I've never lifted full body.
00:33:19.599 --> 00:33:22.480
I think split training is the only way if it comes down to weights.
00:33:22.559 --> 00:33:26.319
And what the hell is this for time versus sets and reps?
00:33:26.960 --> 00:33:31.200
Money, I tell our students this, and you know, of course I tell my son this.
00:33:31.359 --> 00:33:34.559
Um money only follows value anyway.
00:33:34.640 --> 00:33:42.799
So if you can learn how to create value, which it sounds like on the second business, you aren't even trying to start a business, but you create a bunch of value that you'll end up making a lot of money off of it.
00:33:43.039 --> 00:33:43.279
100%.
00:33:43.680 --> 00:33:47.920
And when I'm like, we can actually program this to be more efficient for your time.
00:33:48.160 --> 00:33:53.359
Every program, when you when it's full body, you can actually program them for home programs, matching gym programs.
00:33:53.680 --> 00:33:54.319
So was it an app?
00:33:54.400 --> 00:33:56.480
Was it a like what at the time it was a web app?
00:33:56.640 --> 00:34:01.359
It was a web app with like small community groups led by coaches that I called empowerment coaches.
00:34:01.519 --> 00:34:08.400
And what I've learned is they I started out with like the four-time over certified trainer and he wrote all of our programs, which we still have.
00:34:08.559 --> 00:34:10.639
But these women were intimidated by that.
00:34:10.719 --> 00:34:10.960
Yeah.
00:34:11.199 --> 00:34:13.440
And so they wanted real world women.
00:34:13.679 --> 00:34:20.400
And so I remember that trainer when I told him we're gonna do empowerment coaches that don't have to be trainers and don't have to be nutritionists.
00:34:20.559 --> 00:34:28.239
They just need to be women living this lifestyle that are a couple steps ahead or 10% ahead or have gone ahead of the new client.
00:34:28.400 --> 00:34:28.559
Yeah.
00:34:29.119 --> 00:34:29.920
For the relatability.
00:34:30.000 --> 00:34:34.719
I mean, he laughed at me and he's like, good luck with your coaches that aren't trainers and aren't nutritionists.
00:34:34.800 --> 00:34:43.199
And I'm like, but I went back to the market research of when we have these 12-week programs and weeks one and two participation is this high, and week 11 and 12 is here.
00:34:43.360 --> 00:34:45.519
And I say, What do you actually need?
00:34:45.679 --> 00:34:49.360
Like, and I'm gonna hold you accountable to your word, not just tell me fluff.
00:34:49.440 --> 00:34:51.519
What do you actually need to finish this program?
00:34:51.920 --> 00:34:58.159
And when they say, I want support of other real world women and that connection, that's what we did.
00:34:58.480 --> 00:34:59.679
So, what was the business model?
00:34:59.840 --> 00:35:01.840
Like, how do how do you how do you move to the app?
00:35:01.920 --> 00:35:02.320
You had community.
00:35:02.639 --> 00:35:03.760
So I had I had a web app.
00:35:03.840 --> 00:35:07.920
So when we started, we had one program, strength 1.0 was$49 a month.
00:35:08.079 --> 00:35:12.400
And then uh we would just make monthly off of the membership.
00:35:12.559 --> 00:35:14.320
We also would have affiliates.
00:35:14.960 --> 00:35:17.440
But back then, I was so smart about this.
00:35:17.679 --> 00:35:20.239
That was when it was becoming cool to be an influencer.
00:35:20.400 --> 00:35:24.559
But like you couldn't just be an influencer unless you were just one of the influencers, that makes sense.
00:35:24.639 --> 00:35:26.159
But I made millions of followers or whatever.
00:35:26.480 --> 00:35:34.239
I made I made PowerFit be you could be an influencer, which basically meant you were an affiliate, but you had to pay for a discounted yearly membership to be able to be an influencer.
00:35:34.480 --> 00:35:36.639
So that's how a lot of the original like product companies even.
00:35:37.119 --> 00:35:37.840
And they wanted that.
00:35:38.079 --> 00:35:43.679
And then I I learned not to only hold them accountable month to month because they would fall off, but for a year membership discounted.
00:35:43.760 --> 00:35:50.159
But if you promote my program and people use your code, then you get they get a discount and you get a kickback.
00:35:50.320 --> 00:35:52.960
And so I made a ton of money off of the affiliates.
00:35:53.039 --> 00:35:59.119
I also, for originally to become a coach with me, you had to invest to become a coach because I needed you to have skin in the game.
00:35:59.199 --> 00:36:03.519
I was giving you the platform, the access, the clients, the training, everything.
00:36:03.679 --> 00:36:07.280
It was like you running your own little miniature business within my business.
00:36:07.519 --> 00:36:15.519
Now, over time, I did restructure that into now I just manage the coaches all in-house underneath me rather than running their own business.
00:36:15.599 --> 00:36:18.559
Because back then, social media wasn't intimidating like it is now.
00:36:18.719 --> 00:36:24.719
Now, getting coaches to actually create content is like if they're real world women, that's too much to put on a coach now.
00:36:24.880 --> 00:36:26.400
I want them to actually be a coach.
00:36:26.559 --> 00:36:36.400
As social media started taking over, um, I wanted to really kind of have more handle on the brand from our side and the coaches just coach and not have to get the clients.
00:36:36.719 --> 00:36:37.280
How big did it get?
00:36:37.360 --> 00:36:38.400
Like how many customers or how many?
00:36:39.119 --> 00:36:46.639
We've had over 33,000, not at one time by any means, but in in almost eight years, we've had over 33,000 people go through our program.
00:36:46.880 --> 00:36:47.119
Okay.
00:36:47.199 --> 00:36:48.719
And then we raised prices.
00:36:48.800 --> 00:36:52.480
So I built, then was it a was it a monthly subscription?
00:36:52.719 --> 00:36:53.679
It was a monthly subscription.
00:36:54.159 --> 00:36:55.679
And it was originally$49.
00:36:56.079 --> 00:36:59.599
Then when we had the coaches, it was$89 a month for a coach.
00:36:59.760 --> 00:37:02.559
Then over time, we just now we have over 40 programs.
00:37:02.639 --> 00:37:05.119
We have a nutrition program, nutrition tracking.
00:37:05.199 --> 00:37:08.239
I mean, we just kept adding value and adding to it, building along the way.
00:37:08.400 --> 00:37:12.719
We had enough to launch basic viable product and ran with that and then kept adding.
00:37:12.880 --> 00:37:17.760
Um, and then in 2020, I decided to create an app.
00:37:20.159 --> 00:37:21.280
Custom app.
00:37:22.239 --> 00:37:27.199
Uh, and I don't know if you know this, but that it was like crazy because back then there still wasn't AI.
00:37:27.280 --> 00:37:28.880
I was just a couple years ahead.
00:37:29.119 --> 00:37:37.679
But creating a custom fitness app, I don't think people understand how big of a task that is or how expensive it is because they they're used to seeing fitness apps that cost$6.99 a month.
00:37:37.920 --> 00:37:38.000
Yeah.
00:37:38.800 --> 00:37:39.360
I do.
00:37:39.679 --> 00:37:44.079
I've waste I've we lost a lot of money on a big software project that we did one time.
00:37:44.320 --> 00:37:44.719
Yeah.
00:37:44.960 --> 00:37:49.199
I uh I originally got quoted$1.4 million, turned it down.
00:37:49.360 --> 00:37:58.559
Then the people, there were three that left that company, and one I had gone to college with, another had launched the first version of e-trade back in 1996, so a lot of experience.
00:37:58.800 --> 00:38:11.360
The reasons they left the company made sense because they were doing a lot of outsourcing and having uh, you know, VAs in other countries and other cultures where there was a lot of lack of communication barriers and delay and overages on projects.
00:38:11.519 --> 00:38:12.960
So it all sounded really good.
00:38:13.039 --> 00:38:14.159
I had a contract.
00:38:14.400 --> 00:38:19.920
Um, originally they had quoted me like a little over 600 grand, and I said, I have$500,000.
00:38:20.559 --> 00:38:23.920
So let's cut it to whatever it needs to fit in$500,000.
00:38:24.079 --> 00:38:27.679
I'm not trying to say build the$600 something thousand dollar for$500.
00:38:27.840 --> 00:38:29.920
We need what can fit in$500.
00:38:30.079 --> 00:38:34.719
Um, which then got turned into, well, her husband her husband has a lot of money.
00:38:34.800 --> 00:38:36.320
We can just take advantage of them.
00:38:36.480 --> 00:38:39.599
Nine months overtime, still went up to$1.4 million.
00:38:39.760 --> 00:38:43.039
Six months after it gets launched, it doesn't work and I have to rebuild.
00:38:43.519 --> 00:38:44.800
Yes, that's so familiar.
00:38:44.960 --> 00:38:45.760
That's terrible.
00:38:46.079 --> 00:38:47.599
The software industry is terrible.
00:38:47.920 --> 00:38:48.639
The biggest industry.
00:38:49.119 --> 00:38:50.960
They just keep and you're at the mercy of them.
00:38:51.440 --> 00:38:52.559
Overpromising and underdelivering.
00:38:52.719 --> 00:38:52.800
Yes.
00:38:52.960 --> 00:38:56.719
And what I hated the most about, because I've owned businesses in a ton of different industries now.
00:38:56.880 --> 00:39:04.239
And what I hated the most about that one was no matter what they told me, I couldn't go in and verify really.
00:39:04.400 --> 00:39:09.199
It's like, hey, we have to write it this way, we have to code it this way, this is this is the CTO we need.
00:39:09.280 --> 00:39:10.800
This is the um language.
00:39:10.960 --> 00:39:12.320
Oh, there's a new language now.
00:39:12.400 --> 00:39:17.039
We need to rewrite it because we need to be, you know, up to speed with all these other things that are happening.
00:39:17.199 --> 00:39:21.280
And I can't go in there like in one of my houses, I'm like, hey, you're laying the tile wrong, the framing's wrong.
00:39:21.360 --> 00:39:25.599
And it's like or a business I can walk in and be like, hey, y'all are doing this wrong.
00:39:25.679 --> 00:39:28.000
We need to hire another manager, we need to do this process.
00:39:28.159 --> 00:39:30.719
And the software I couldn't do that, and it was really frustrating.
00:39:31.119 --> 00:39:32.000
Like the week we were supposed to launch.
00:39:32.320 --> 00:39:33.360
And once you realize, yeah, you can't.
00:39:33.519 --> 00:39:35.760
They know you're in, yeah, you've already spent six hundred grand.
00:39:36.000 --> 00:39:38.639
And that's why I think I don't think it was a taking advantage of you thing.
00:39:38.800 --> 00:39:41.679
I think that they're all like that, or ninety-five percent of them.
00:39:41.920 --> 00:39:44.800
It's like they I think they overpromised and underdelivered.
00:39:44.880 --> 00:39:47.119
Obviously, they didn't realize how big of a task it would be.
00:39:47.199 --> 00:39:51.119
And then the week we were supposed to launch, they're just in over their head that they're like, we have to quit and back out.
00:39:51.199 --> 00:39:52.960
And I had to go find somebody else.
00:39:53.199 --> 00:39:56.800
And then six months in, I mean, I was losing trust publicly.
00:39:56.960 --> 00:39:58.719
I was losing affiliates, I was losing coaches.
00:39:59.760 --> 00:40:07.360
I'm so glad AI, like at least I helped speed that along where you're not gonna have to rely off all these third party people.
00:40:07.599 --> 00:40:10.480
But also looking back, you know, no one wants to lose that much money.
00:40:10.559 --> 00:40:14.079
I'm very grateful that I'm still in business because I had to get very strategic.
00:40:14.480 --> 00:40:20.559
Um, obviously, the price we raised it to$99 because then even Apple is a 30% fee.
00:40:20.639 --> 00:40:22.159
So it was an entry level of$99.
00:40:22.480 --> 00:40:24.639
So we're double what we had originally started.
00:40:24.800 --> 00:40:26.960
Um, and now we're one-on-one coaching.
00:40:27.039 --> 00:40:31.599
And that's my app now is$297, like no lower than that.
00:40:31.679 --> 00:40:34.320
And my one-on-one coaching is$4,000 to$7,000.
00:40:34.400 --> 00:40:41.440
And it's deep transformation instead of going really wide like the fitness apps do, because a lot of them you just they collect dust, right?
00:40:41.760 --> 00:40:44.480
But I just went deeper on transformation through it to serve people.
00:40:45.039 --> 00:40:47.920
So is it it's three hundred dollars a year to use the platform?
00:40:48.079 --> 00:40:50.880
And then it's two hundred ninety-seven dollars a month to use the platform.
00:40:51.199 --> 00:40:51.440
Okay.
00:40:52.239 --> 00:40:57.840
And then what does the platform get you other than and then you have to pay for the coach additionally, but what's the platform doing?
00:40:58.159 --> 00:41:04.960
So the platform itself is access to all of our workouts, all of our nutrition, all of our recipes, all of everything that you would need to be guided through.
00:41:05.199 --> 00:41:10.239
What is great about our training that our app did a really good job of is it's hands-free.
00:41:10.480 --> 00:41:14.320
So you can literally set up your workout and it's audio cued.
00:41:14.639 --> 00:41:23.519
So you can turn off my my like voiceover coaching if you want to, but still say, remember how I was saying time, like this much work time, this much rest time.
00:41:23.840 --> 00:41:25.679
So it's you're working out this movement.
00:41:25.760 --> 00:41:31.519
There's a three-second like deet, deet, deet, and it makes this little like ding, and that's your rest time.
00:41:31.599 --> 00:41:48.320
And then when it's almost done with rest time, it again does the countdown timer because I had used like the Sweat app or other apps, and you're having to like click through while you're working out, you know, and then sometimes you're on your phone and checking so many other things that I did want it to be a hands-free experience that's still guided, like I'm guiding you through there.
00:41:48.639 --> 00:41:49.760
So you're still operating today?
00:41:49.920 --> 00:41:50.880
Yeah, still operating today.
00:41:51.039 --> 00:41:51.360
Okay.
00:41:51.519 --> 00:41:53.119
Is it how many members?
00:41:53.440 --> 00:41:54.239
How many members?
00:41:54.320 --> 00:41:55.440
Definitely less.
00:41:55.679 --> 00:41:58.159
Uh overhand, I think we've got around 200 right now.
00:41:58.400 --> 00:41:59.039
Okay, awesome.
00:41:59.360 --> 00:41:59.840
Yeah.
00:42:00.159 --> 00:42:02.800
And then everybody pays for one-on-one training or some people pay for it.
00:42:03.039 --> 00:42:04.079
Not everybody, some people.
00:42:04.719 --> 00:42:04.960
Okay.
00:42:05.199 --> 00:42:05.519
Yes.
00:42:05.920 --> 00:42:12.480
What decisions were you determined not to make that you made in your first jewelry business in this one?
00:42:12.880 --> 00:42:15.519
Oh my gosh, not to grow too fast.
00:42:16.400 --> 00:42:22.400
Now I've got less of a desire to prove anything.
00:42:22.960 --> 00:42:28.719
So that 99.5% failure rate or 76% of apps get built and never launched.
00:42:28.800 --> 00:42:32.880
I'm like, they don't know me or the way that I work or the way that I follow through.
00:42:33.119 --> 00:42:38.239
Now I'm a lot more tired and wiser and just have less to prove, and I'm all about peace.
00:42:38.480 --> 00:42:40.639
But I'll be honest, I don't want to chase it.
00:42:41.119 --> 00:42:45.519
I don't want to chase overcoming a 99.5% failure rate right now.
00:42:46.000 --> 00:42:46.559
I don't.
00:42:47.440 --> 00:42:55.039
I can, but my piece of my time, my family, the where I'm at in life, is it's not the same as when I was younger.
00:42:56.000 --> 00:42:57.760
I think most of the time that happens.
00:42:58.719 --> 00:43:01.760
I I still love business more than anything.
00:43:02.320 --> 00:43:06.719
But I do think and I would never retire.
00:43:06.960 --> 00:43:09.840
And I would never again it goes back to the purpose and I would hate my life.
00:43:10.000 --> 00:43:11.280
Even though I love my family.
00:43:11.599 --> 00:43:13.280
I I couldn't just retire and do nothing.
00:43:13.440 --> 00:43:13.519
Right.
00:43:13.760 --> 00:43:15.840
And yeah, I could just spend more time with them.
00:43:16.159 --> 00:43:20.159
But it's still they're like, there's no like you wake up each day and like there's no driven thing.
00:43:20.400 --> 00:43:23.199
But the one thing I don't want to do is be the CEO anymore.
00:43:23.360 --> 00:43:25.840
I don't want to answer phone calls at two o'clock in the morning.
00:43:27.119 --> 00:43:40.559
Again, it took me twenty-something years to realize that, but when I did, I actually started doing better than trying to do everything myself because then I'm hiring the right people and then I'm putting systems in place that can work without me being there.
00:43:40.639 --> 00:43:42.320
So it's actually a better company.
00:43:42.559 --> 00:43:45.440
And so, man, that was probably 100%.
00:43:46.079 --> 00:43:51.119
Because when that six months the app had been launched, and then they say you have to rebuild.
00:43:51.440 --> 00:43:53.599
The great thing, this was a God thing.
00:43:53.840 --> 00:43:59.760
I the company that spent four weeks trying to fix it when they had to tell me it's not fixable and it has to be rebuilt for the first time.
00:44:00.079 --> 00:44:05.440
First time they said we will put that budget that you've paid us the last four weeks into a rebuild, which I was like, okay.
00:44:05.679 --> 00:44:13.440
My husband, my team, and my therapist had a group intervention with me and they said, We will rebuild this app, but you're out, you're out of operations.
00:44:13.920 --> 00:44:17.599
And I was embarrassed, I was ashamed, I felt like I wasn't a good leader.
00:44:17.760 --> 00:44:22.400
They told me I was in therapy three times a week to heal, and I was doing daily Bible study.
00:44:22.719 --> 00:44:25.760
But how that was gonna make me more money, I had no idea.
00:44:25.840 --> 00:44:26.880
But now let me tell you what.
00:44:27.199 --> 00:44:28.239
You know what though, too?
00:44:29.440 --> 00:44:31.599
I don't need to be designing a software app.
00:44:31.679 --> 00:44:37.840
Like I can't do I I mean, I I I know that I can't, I can't, I I don't have no idea what operations needed to happen.
00:44:38.079 --> 00:44:38.400
Right.
00:44:38.719 --> 00:44:41.679
And I thought I was the glue, I was the bottleneck, right?
00:44:41.920 --> 00:44:43.280
So then I had to get creative.
00:44:43.440 --> 00:44:49.760
This is still before I realized my coaches didn't need to be creating anymore yet, as social media was kind of starting to become more of an animal.
00:44:49.920 --> 00:44:54.159
So I was helping them with their creation side, and then small business owners started reaching out.
00:44:54.320 --> 00:44:59.199
And so that is honestly what ended up kind of naturally birthing Iconic Academy.
00:44:59.360 --> 00:45:02.000
Um, because that's where I'm helping women, you know, scale.
00:45:02.239 --> 00:45:05.119
And honestly, the exact transformation I went through.
00:45:05.280 --> 00:45:07.679
Women in business are so emotionally tied to it.
00:45:07.840 --> 00:45:11.840
I remember when when they kicked me out and I had basically no option.
00:45:12.000 --> 00:45:17.039
If I was gonna fight them, they were gonna bring my pastor in, and it was then you're not gonna have this business anymore, Miranda.
00:45:17.199 --> 00:45:21.119
And so I publicly owned it that I was half retired, that I stepped back.
00:45:21.199 --> 00:45:22.800
Like I chose it, but I didn't.
00:45:22.960 --> 00:45:24.000
Now I own it.
00:45:24.159 --> 00:45:31.760
Um, but I remember I lost some people who did not like no longer having access to me the way the way they used to because my boundaries were up high, right?
00:45:31.920 --> 00:45:33.679
That was beautiful, clearing that out.
00:45:33.840 --> 00:45:41.519
And as I started serving my coaches more in building their businesses and social media and then small business owners came to me, I realized I went through it.
00:45:41.599 --> 00:45:47.039
Like when I got kicked out of the operations, and I was like, my clients are gonna think I don't care about them as much.
00:45:47.199 --> 00:45:49.519
My my coaches are gonna think I don't care about them as much.
00:45:49.679 --> 00:45:52.400
And I'm like, that may be true, but it really doesn't matter.
00:45:52.559 --> 00:45:56.159
Like it really doesn't because if they think I don't care as much, then they can go.
00:45:56.320 --> 00:46:13.119
Because I think what a lot of women in business get wrong is they do not understand actually when you care so much about your business, your mission, your purpose, whatever you're doing with your business, the best thing you can do is to step back or redesign it or rebuild it where it can grow without you because you're only one person, right?
00:46:13.199 --> 00:46:16.639
And I did not truly understand scaling until that happened.
00:46:16.719 --> 00:46:24.960
And I think way too many women in business, way more than men, are their own issue, their own bottleneck, their own lack of growth.
00:46:25.280 --> 00:46:28.079
I feel like a lot of it happens to a lot of business owners that's it.
00:46:28.239 --> 00:46:29.199
I don't know if that's just a woman.
00:46:29.360 --> 00:46:30.559
I mean it happened to me for 20 years.
00:46:30.639 --> 00:46:33.840
Like I don't I don't know if that's a woman thing.
00:46:34.079 --> 00:46:42.159
I I mean you deal with them more women business owners than than I would have, but I mean my wife did the same thing.
00:46:42.880 --> 00:46:44.880
But I know a lot of guys that do the same thing.
00:46:45.039 --> 00:46:59.119
You just you're especially when you're the founder day one, yes, and you started by yourself, is very hard to think that all these other people or realize that maybe there is people that can do it better than me.
00:46:59.519 --> 00:47:03.760
Which when you're young and you're trying to prove something like you said, I guess maybe I felt the same way.
00:47:04.000 --> 00:47:08.239
Also, one of my first business partners was very nobody can do it better than us.
00:47:08.320 --> 00:47:19.920
He like, so I think I kind of grew up with that mindset because it's my first business partner, and so I just got used to doing everything myself, but it had gotten to the point where I was like, we can't like this is it's maxed out, like we can't do anymore.
00:47:20.000 --> 00:47:26.000
We're doing it poorly, and so you know, that was a big conflict of uh, you know, us two.
00:47:26.079 --> 00:47:35.119
We ended up somebody ended up buying them out, but I still kept that mindset for probably another, you know, three, four or five years, maybe.
00:47:35.199 --> 00:47:39.199
Um, and not, and then finally I'm like, uh, you know, I'm stressing myself out.
00:47:39.360 --> 00:47:44.480
I didn't feel stressed because I'm I I'm I for some reason I'm like, no, I like doing all this stuff.
00:47:44.719 --> 00:47:46.480
And I I just liked business.
00:47:46.559 --> 00:47:52.960
I didn't like all the things that I was doing because I was doing a lot of stuff that I wasn't really good at and I was half-assing a ton of stuff.
00:47:53.199 --> 00:47:56.079
And if I should have just brought in the right people, it would have been well.
00:47:56.159 --> 00:48:12.159
And then what I see when founders reach that point of like saying, Okay, I am gonna step back or I am gonna do this, they're so exhausted and burnt out that even the idea of redesigning, restructuring, rebuilding, going back to the foundation and hiring, delegating, managing, it's also overwhelming.
00:48:12.320 --> 00:48:14.400
It's almost like you're starting over again and you really are.
00:48:14.480 --> 00:48:19.519
It's almost like I know my therapist does this thing where it's like as we grow, it's like these circles versus just linear.
00:48:19.679 --> 00:48:25.519
And so as you're going to that next level, you're still gonna revert back in that circle before you reach the next level.
00:48:25.679 --> 00:48:26.639
And so it is.
00:48:26.800 --> 00:48:31.360
You do have to go back to the foundation, but you're so exhausted that you're like, I don't want to do this.
00:48:31.519 --> 00:48:36.880
I just want it to finally run and me not carry all that pressure and that on my shoulders.
00:48:37.280 --> 00:48:40.159
And so that led you to just helping other women now.
00:48:40.320 --> 00:48:41.519
I mean, you still run the the well.
00:48:41.840 --> 00:48:42.159
Yes, fit.
00:48:42.400 --> 00:48:45.599
You're not operating without you're not operating the fitness company.
00:48:45.679 --> 00:48:45.920
Yep.
00:48:46.159 --> 00:48:54.159
Which man, when that happens and I don't even do client fulfillment either, because either the app fulfills it or my coaches fulfill the one-on-one coaching.
00:48:54.400 --> 00:48:54.639
Of course.
00:48:54.719 --> 00:48:54.800
Yeah.
00:48:54.960 --> 00:48:56.559
So I don't have to do anything.
00:48:56.719 --> 00:49:03.280
And, you know, I've even people have evaluated, you know, can you really scale to that crate at the same time?
00:49:03.599 --> 00:49:26.880
And I do think there's different seasons, but I love that I have a business that is proof of concept of what a restructuring, a redesign, getting kicked out of your own operations can do because I feel like there are so many people selling as a business scaling coach online that have only sold how to be a business scaling coach online versus actually lived experience proof of concept.
00:49:27.039 --> 00:49:29.199
I have a business that actually scales without me.
00:49:29.280 --> 00:49:39.760
And that's ultimately what it's not that my clients want the business to scale without them or that they don't want to be a part of it, but they've come to a point of like understanding it can't grow anymore with the way that they are.
00:49:39.920 --> 00:49:42.400
They're the bottleneck instead of the glue.
00:49:42.480 --> 00:49:48.239
And if they want it to grow bigger, it does have to be restructured, redesigned without them in everything.
00:49:49.360 --> 00:49:55.519
You technically you what you said about running two businesses and trying to scale both at the same time.
00:49:56.480 --> 00:49:57.360
Yes, that's true.
00:49:57.440 --> 00:49:59.280
If you're the one running both businesses.
00:49:59.679 --> 00:50:01.360
But and that's what I used to do.
00:50:01.440 --> 00:50:05.519
I had all these businesses, I was doing real estate on the side, I was doing this, but I was doing everything myself.
00:50:05.840 --> 00:50:10.559
And if you have an operator and the company does run without you, you actually can own multiple companies.
00:50:10.960 --> 00:50:18.079
And so I do own, you know, a portfolio of companies, but I don't necessarily I'm not like the CEO of X, Y, and Z.
00:50:18.239 --> 00:50:20.400
And so we have great, great operators.
00:50:20.719 --> 00:50:26.719
And we I I don't even want to look at a business that I have to start up outside of this online world.
00:50:27.440 --> 00:50:30.880
Um I that was because a lot of it is revolved around me.
00:50:30.960 --> 00:50:35.039
But once we, you know, we have a great team now, uh, and now even a better team.
00:50:35.119 --> 00:50:39.920
And so I just kind of focus on the content now and then uh strategy.
00:50:40.000 --> 00:50:43.440
But as far as like the operation side, don't even want any part of it.
00:50:43.599 --> 00:50:49.599
And when I did that, I've just did so much better in life and I just enjoyed my life because all the things I love about business, I still do those things.
00:50:49.840 --> 00:50:50.159
Same.
00:50:50.400 --> 00:50:53.840
And then the stuff that I don't love about business, I do not do those things.
00:50:54.079 --> 00:50:56.079
And that's what made me.
00:50:56.239 --> 00:50:57.760
I think that's why people get burned out.
00:50:57.840 --> 00:51:11.599
I don't think it's it's only burned out because they're doing some things that they originally let's say they were only love marketing and they only love sales, and then they end up doing the bookkeeping and the uh, you know, operation side of the business and all this stuff, they get burned out.
00:51:11.840 --> 00:51:13.199
There's really so much city.
00:51:13.519 --> 00:51:15.440
Well, you're not technically you're not burned out.
00:51:15.519 --> 00:51:18.000
You're just doing a bunch of things that you don't like to do anymore.
00:51:18.320 --> 00:51:21.119
Burnout is really when you're strumming the things you don't want to do.
00:51:21.360 --> 00:51:21.519
Yeah.
00:51:21.599 --> 00:51:26.000
And and burnout is when you're not getting paid or rewarded for all the things you're doing.
00:51:26.159 --> 00:51:28.960
If you're doing 10 jobs, then you want to make 10 times the money, right?
00:51:29.039 --> 00:51:36.880
But if you're the founder and you're having to do these 10 jobs just to keep the one company afloat, it's not worth how much you're outputting getting in, you know?
00:51:37.360 --> 00:51:38.079
No, it makes sense.
00:51:38.320 --> 00:51:42.639
And now I'm looking back, I'm like, I I would love to just remove myself from operations.
00:51:42.800 --> 00:51:44.639
Like now I'd be like, get me out.
00:51:44.880 --> 00:51:47.840
But I I live that so deeply, like emotionally.
00:51:47.920 --> 00:51:50.719
And I like to think I'm not as emotional as most women.
00:51:50.800 --> 00:51:51.840
I still freaking am.
00:51:52.000 --> 00:51:52.559
You know what I mean?
00:51:52.639 --> 00:52:00.320
But it was a beautiful transformation for me to live because it is a healing process for a lot of women founders to really step out from the way they've operated their business.
00:52:01.599 --> 00:52:06.559
I wouldn't say unemotional, but she has very strong personality.
00:52:06.880 --> 00:52:13.440
But every, you know, a couple months, it's like not complete meltdown, but you know, she's ready to sell the business.
00:52:13.760 --> 00:52:17.360
And I was like, no, you're you're not, everything's gonna be fine.
00:52:17.599 --> 00:52:18.880
You know, a couple weeks go by.
00:52:19.039 --> 00:52:20.480
It just everything hits at one time.
00:52:20.639 --> 00:52:22.159
She's still operating.
00:52:22.480 --> 00:52:22.960
It's the circle.
00:52:23.039 --> 00:52:23.599
It's every girl.
00:52:24.480 --> 00:52:25.519
She's still operating a lot.
00:52:25.599 --> 00:52:28.960
I've been pushing her a lot, you know, to try to pull herself out of operations.
00:52:29.199 --> 00:52:30.800
And, you know, she has a lot.
00:52:31.039 --> 00:52:36.800
I mean, it's definitely better, but she's still really, really, really involved.
00:52:37.119 --> 00:52:57.360
Now I know the more capacity that I have for myself and that I create for myself and my clients, the better that I can grow and flourish in, quite frankly, not to bring Christianity, Christianity into it, but I do believe now so deeply what I went through that business is mission work, self-development 101 with money attached and all these things that the more capacity I have, the more I can do.
00:52:57.440 --> 00:53:00.239
Like now, when you ask me to come to this podcast, I'm like, you know what?
00:53:00.320 --> 00:53:01.119
I can drive to you.
00:53:01.280 --> 00:53:01.840
I have the time.
00:53:02.000 --> 00:53:02.639
I have the freedom.
00:53:02.719 --> 00:53:03.599
I have the capacity.
00:53:03.760 --> 00:53:07.119
Let's do this in person versus only online, right?
00:53:07.360 --> 00:53:12.800
Hey everyone, real quick, I just want to let you know this podcast is 100% independent.
00:53:13.039 --> 00:53:16.400
No ads, no sponsors, just real.
00:53:16.639 --> 00:53:26.880
If you're finding value in whatever we're doing here, the biggest help that you can give us is hitting subscribe and sharing this with someone who you think needs to hear it or someone that it will provide value to.
00:53:27.039 --> 00:53:28.239
That's how we continue to grow.
00:53:28.320 --> 00:53:30.400
And if you did that, I would really appreciate it.
00:53:30.719 --> 00:53:36.960
You said you got married right when I guess you were starting well, right before you started the second business?
00:53:37.199 --> 00:53:37.599
Correct.
00:53:37.679 --> 00:53:37.920
Yes.
00:53:38.320 --> 00:53:40.480
How has entrepreneurship affected your marriage at all?
00:53:41.039 --> 00:53:41.760
Oh my gosh.
00:53:41.920 --> 00:53:49.119
Well, the app, I mean, my husband and I had to have two very strong sit-down um of where we going to continue or quit.
00:53:49.360 --> 00:53:52.800
Um, there was a season where my husband was very unhappy in marriage.
00:53:53.039 --> 00:54:01.360
He did feel like I put, you know, me trying to still white knuckle and and make it happen and force it to happen over him.
00:54:01.920 --> 00:54:06.880
He, while he owns multiple businesses across multiple industries, he is third generation.
00:54:07.039 --> 00:54:10.000
So it is very different than first generation founder.
00:54:10.239 --> 00:54:13.119
Um, but with that, I've gained a lot of wisdom from him.
00:54:13.280 --> 00:54:20.480
But we have to make sure to not have resentment towards each other on, well, you have over a hundred employees, right?
00:54:20.639 --> 00:54:23.199
You're third generation carrying on and growing.
00:54:23.280 --> 00:54:35.039
That I honestly think now we're at the place all that we have survived has made us better because I think I keep him um, you know, more grounded and and focused on uh the servant side of it.
00:54:35.199 --> 00:54:51.920
And, you know, he's gotten so good at like culture and and what he does for his employees and doing extra that you may not actually be able to see if there's going to be a return on investment, but I'm like, I know there will be, and he's seen more of those things versus just so numbers, if that makes sense.
00:54:52.079 --> 00:54:59.760
But he's also helped me being so much more logistic with making smart decisions versus only visionary or those types of things.
00:55:00.159 --> 00:55:00.880
That was my next question.
00:55:00.960 --> 00:55:02.159
Do you do y'all think similarly?
00:55:02.639 --> 00:55:03.039
Very differently.
00:55:03.199 --> 00:55:05.280
And when it comes to business, do you balance each other out?
00:55:05.440 --> 00:55:05.679
We do.
00:55:05.760 --> 00:55:08.000
So like last night I even presented him with something.
00:55:08.079 --> 00:55:11.039
I knew I presented it to two team members before I went to my husband.
00:55:11.199 --> 00:55:15.360
And they both knew I'm like, you're you're who I'm coming to first, you're who I'm coming to second.
00:55:15.519 --> 00:55:16.400
Grant is third.
00:55:16.559 --> 00:55:18.239
And they're like, good luck with Grant.
00:55:18.480 --> 00:55:23.199
And when I presented it to Grant, he was like, last night, he's like, that's brilliant.
00:55:23.440 --> 00:55:28.559
And I know if he says that's brilliant, like that's a big win.
00:55:29.119 --> 00:55:32.559
He's not giving me that that compliment because he'll call me on my stuff.
00:55:32.639 --> 00:55:34.239
Like he did not want us to build the app.
00:55:34.320 --> 00:55:36.400
And for a long time he reminded me of that.
00:55:36.639 --> 00:55:39.360
Now I remind him I signed up for this.
00:55:39.519 --> 00:55:41.840
This did not happen like I had signed up for.
00:55:42.320 --> 00:55:44.480
Life happens, we grow through it.
00:55:44.639 --> 00:55:51.199
Um, but no, it it made business business struggles made marriage rocky years ago.
00:55:51.519 --> 00:55:58.480
Now I do not tie business struggles to my identity or to my worth anymore.
00:55:58.639 --> 00:56:14.239
That now, if I go through a business struggle, or even if I have clients that are going through business struggles, because even getting into the level of being the strategist for helping other people scale their businesses, when I have clients come to me or new clients that are like, hey, I'm actually coming to you because I'm my lowest, you know, that's a lot to carry.
00:56:14.400 --> 00:56:20.559
And I don't even take that on as like, I'm not good or I'm not valuable enough or I can't figure this out.
00:56:20.719 --> 00:56:30.239
My husband is very solution focused, and now I am too, to where used to, I would take the bad month, or if a client was having a bad month as like, I'm not the good mentor.
00:56:30.559 --> 00:56:36.719
And typically those types of things when you get really strategic and just focused on solution, put your emotion aside.
00:56:36.800 --> 00:56:38.800
I think it's sometimes when the best things come about.
00:56:39.440 --> 00:56:42.079
Yeah, solution-based mindset for sure.
00:56:42.159 --> 00:56:48.800
I talk about that all the time because there is an emotional roller coaster with business.
00:56:49.039 --> 00:56:50.400
There is all the time.
00:56:50.880 --> 00:56:54.400
Sales, employees, markets, industry changes.
00:56:54.480 --> 00:56:59.360
It's just like it every week, if not every day, there's something different.
00:56:59.519 --> 00:57:01.039
There's something challenging.
00:57:01.119 --> 00:57:05.840
And it is hard not to just come home and be like, you know, I made a bunch of bad decisions.
00:57:05.920 --> 00:57:11.199
The more you know, you're just like you're you're always thinking that you could have done something different.
00:57:11.679 --> 00:57:12.480
The market could be changed.
00:57:12.639 --> 00:57:14.960
It just could be more competition, more whatever.
00:57:15.199 --> 00:57:18.079
And then so you're always coming home like, okay, I should have made a better decision.
00:57:21.440 --> 00:57:26.800
He, even though he owns multiple businesses and is an entrepreneur, he lives an eight to five lifestyle.
00:57:26.960 --> 00:57:28.320
He shuts it off at five o'clock.
00:57:28.480 --> 00:57:29.679
He does not bring it home.
00:57:29.840 --> 00:57:32.239
He said his father brought it home and talked about it there.
00:57:32.320 --> 00:57:34.239
So he went through that and did not want that.
00:57:34.559 --> 00:57:48.800
So where I struggle is I want him to be my outlet outside of my team in the evenings, and he wants no business talk, which honestly has made me better because I truly have to shut it off and I do get replenished versus overloading to him.
00:57:48.960 --> 00:58:01.119
And at first I did not like that boundary because I'm like, you have plenty of people to talk to about business outside of your team, you know, different partners in different industries, or you know, your dad or uncle, people that have been in this for generations, and I don't have that.
00:58:01.440 --> 00:58:15.760
But him having that hard boundary has really showed me like I am building this for generation two and three, to where they do get to actually live the benefits of an entrepreneurial lifestyle, but a hard boundary of 5 p.m.
00:58:15.840 --> 00:58:18.960
and weekends because a lot of first generation founders don't get to see that.
00:58:19.519 --> 00:58:26.239
No, and then they're they grew up thinking about it differently and seen as that, and he's like, I don't want to do that.
00:58:26.400 --> 00:58:31.840
But you also grow up and think about it like the things that we've been talking about about having to look at it to run without you.
00:58:31.920 --> 00:58:35.360
Yeah, because they've like looked at it from a different it's already existing.
00:58:35.440 --> 00:58:37.280
Okay, how how do I have this business?
00:58:37.440 --> 00:58:38.400
How do I add more value?
00:58:38.480 --> 00:58:41.280
But how do I not have it rely all off me?
00:58:41.519 --> 00:58:48.079
And it also goes back to that not needing to prove something, like my husband is really grown into an amazing leader of those three generations.
00:58:48.159 --> 00:58:54.079
I hands down, not just being particular because he's my husband, but I think he's the best leader that family has had yet.
00:58:54.320 --> 00:58:58.639
And um, I do like to think that iron sharpens iron and we're helping each other in those ways, right?
00:58:59.679 --> 00:59:08.239
The beautiful part is, and just speak for my husband, I mean, he could never go work another day of his life, and those companies would still grow and thrive.
00:59:09.199 --> 00:59:10.639
But it's actually all supposed to be.
00:59:10.880 --> 00:59:12.480
It is because those are sellable companies.
00:59:12.639 --> 00:59:13.599
It's not it's not a sellable company.
00:59:14.000 --> 00:59:14.480
They're all.
00:59:14.719 --> 00:59:16.400
And so, but does he choose to do that?
00:59:16.559 --> 00:59:16.719
No.
00:59:16.880 --> 00:59:18.719
Could he retire tomorrow or 10 years ago?
00:59:18.800 --> 00:59:19.039
Yes.
00:59:19.119 --> 00:59:19.519
But does he?
00:59:19.599 --> 00:59:28.800
No, he's still pouring into it, but without being exhausted, overwhelmed, carrying way too much, and also not being like, oh, this can just run without me.
00:59:28.880 --> 00:59:29.920
So I will step back.
00:59:30.079 --> 00:59:38.480
It's it can, but how can I, as a leader, still make this more efficient or make this even better, or be that thinker and that visionary?
00:59:38.639 --> 00:59:51.199
So my husband being solution focused and very efficient and lean, like he he's the one that like he's one of the, he's the, I think the biggest developer in the town that we're in, but he's not the flashiest.
00:59:51.440 --> 00:59:52.719
No one would know that about him.
00:59:52.880 --> 00:59:56.400
He doesn't build the flashiest house, he doesn't build the flashiest neighborhoods.
00:59:56.639 --> 01:00:01.280
But I would say where his profit margin is from a lean standpoint, no one even touches him.
01:00:01.440 --> 01:00:12.559
And so he taught me to let go a lot of, I made, I think being first generation founder, you're a little bit of like, naturally, I want to show that I've made it, not necessarily with just the way we live or spend, but with the business we have.
01:00:12.719 --> 01:00:15.519
Like there are sexy businesses and there are unsexy businesses.
01:00:15.920 --> 01:00:33.760
And right now, even in the world of AI, and where I know we talk education, but vocational schools in my mind are so much more important than regular educational schools because someone still has to be the plumber, those different things that aren't sexy jobs, but you can actually make a lot of money running those businesses.
01:00:34.000 --> 01:00:34.320
Yeah.
01:00:34.480 --> 01:00:42.320
I I I have a couple entrepreneur groups that I'm a part of, and you know, one's a car club, but 99% business owners.
01:00:42.480 --> 01:00:45.760
And then another one um is YPO.
01:00:46.159 --> 01:00:49.280
But almost all of them are traditional businesses.
01:00:49.360 --> 01:00:57.199
They're all HVAC guys and ventilation, commercial ventilation and manufacturing and uh fab fabrication shops.
01:00:57.280 --> 01:01:06.559
And like, I mean, there's a couple guys in there that you know internet, but not about 96% of them are just very unsexy.
01:01:06.800 --> 01:01:09.280
Yeah, you probably have no idea what they do, right?
01:01:09.519 --> 01:01:11.840
I mean, uh unless they just really broke it down for you.
01:01:12.079 --> 01:01:12.320
Right.
01:01:12.559 --> 01:01:17.760
So I yeah, I I think these are all guys my age, though, too.
01:01:18.079 --> 01:01:27.760
So uh everybody's grown up in a little bit different world when you grow up with a phone and like seeing all this stuff on social media where it seems like every 20-year-old is like an overnight millionaire.
01:01:28.000 --> 01:01:28.239
Right, right.
01:01:28.400 --> 01:01:30.239
Which is not, it's just it's like I'm sure it's a good idea.
01:01:31.440 --> 01:01:40.880
Because my husband doesn't build the big million dollar mansions or the fanciest neighborhoods that he's not as successful when really when it comes down to lean profit, I'd put him up in 2015.
01:01:41.119 --> 01:01:41.840
Which is all that matters.
01:01:41.920 --> 01:01:42.079
Yes.
01:01:42.400 --> 01:01:44.719
And when you're young, I fell into this trap.
01:01:45.440 --> 01:01:51.840
I was focusing on top line because I had an e-commerce company, it was one of my first companies, and we grew it to be a pretty large size.
01:01:52.079 --> 01:01:55.920
But I was no matter what, I was like, I'm gonna get this thing to 100 million.
01:01:56.000 --> 01:02:03.840
But I really stopped focusing on my bottom line, which is a terrible thing to do because number one, you have no margin to go hire good people.
01:02:04.639 --> 01:02:08.000
And there there's just so many things that hold you back.
01:02:08.159 --> 01:02:10.079
And for some reason, my head had this number.
01:02:10.159 --> 01:02:11.920
I wanted to build the biggest company in the industry.
01:02:12.159 --> 01:02:13.760
And why?
01:02:14.079 --> 01:02:15.679
Isn't it crazy how we get tied to numbers?
01:02:15.760 --> 01:02:17.519
Like in business analytics, everybody mix it up.
01:02:17.679 --> 01:02:18.960
Everybody's gonna say, What's the number?
01:02:19.519 --> 01:02:20.000
They have a number.
01:02:20.239 --> 01:02:21.199
It is 10 million dollars.
01:02:21.280 --> 01:02:22.000
And still, I still market.
01:02:22.159 --> 01:02:27.599
I'm like, I help my founders grow from$20,000,$40,000 months to$50,000 to$100,000 plus months working less.
01:02:27.679 --> 01:02:28.960
Like there's a number tied to it.
01:02:29.119 --> 01:02:31.519
When I say that without a number, it's not as powerful.
01:02:31.840 --> 01:02:32.400
It's not.
01:02:32.559 --> 01:02:38.239
And everybody that starts in business, if they're the founder, they have some number that they're tied to that they want to hit.
01:02:38.400 --> 01:02:38.480
Right.
01:02:38.719 --> 01:02:39.440
Doesn't matter what it is.
01:02:39.519 --> 01:02:41.760
It's just and it's a fictitious number that they made up.
01:02:41.920 --> 01:02:42.159
Right.
01:02:42.320 --> 01:02:43.360
They need to know they can hit it.
01:02:43.440 --> 01:02:44.320
I've lived it too.
01:02:44.480 --> 01:02:52.000
But sometimes I've realized, hey, I actually like this number better and I can make it leaner and more efficient and actually make more profit at this number versus that.
01:02:52.239 --> 01:02:54.000
Well, most of the time you can make more money when it's a little smaller.
01:02:54.320 --> 01:02:54.639
Agreed.
01:02:54.719 --> 01:02:55.920
And my husband also taught me that.
01:02:56.000 --> 01:03:02.480
Like, I did not want to close my store, and he's like, Randah, you instantly put six hundred thousand dollars back in your pocket at the beginning of the year that you don't have to come up with.
01:03:02.559 --> 01:03:02.719
Yeah.
01:03:02.880 --> 01:03:03.599
Like, look at that.
01:03:03.840 --> 01:03:05.280
Yeah, it it's tough.
01:03:05.440 --> 01:03:09.920
That's a lot of failures and overcoming failure to realize that that's an actual thing.
01:03:10.079 --> 01:03:11.519
So easier said than done.
01:03:11.679 --> 01:03:12.400
Oh, 100%.
01:03:13.119 --> 01:03:19.039
So outside of the business stuff, you're how old are your kids?
01:03:19.360 --> 01:03:21.679
I have one child and he just turned six years old.
01:03:22.800 --> 01:03:27.280
Well, you're raising kids in a completely different world than the one we grew up in.
01:03:28.000 --> 01:03:30.079
What's your biggest concern as a parent today?
01:03:30.559 --> 01:03:34.880
My biggest concern as a parent today, I I think there's there's two different avenues to this.
01:03:35.039 --> 01:03:47.679
I think there's the the concern from just the world in general that we're raising children in, but I also think there's the concern of I am raising a child who has access to a lot more money, a lot more resources than I was given growing up.
01:03:48.639 --> 01:03:50.400
It's probably my biggest fear too.
01:03:50.559 --> 01:03:54.559
I can teach them the values and like but just it's just different.
01:03:54.719 --> 01:03:56.480
And so I'm I'm super focused on it.
01:03:56.639 --> 01:03:58.159
What do you do about screen time?
01:03:58.559 --> 01:04:03.039
Uh very limited and not in the way that it's like, oh, I do know screen time.
01:04:03.199 --> 01:04:07.760
I I obviously do allow it, but I'll tell you, we don't start the day anywhere near it.
01:04:07.920 --> 01:04:10.079
It is something to work towards at the end of the day.
01:04:10.320 --> 01:04:16.880
Things that we love to watch are super book, um chosen adventures, like the David movie, the Moses movie.
01:04:16.960 --> 01:04:19.360
Um I like to keep still keep it very Christian.
01:04:19.679 --> 01:04:20.400
That's what I was gonna say.
01:04:20.480 --> 01:04:22.159
You're not letting them watch YouTube or anything.
01:04:22.480 --> 01:04:23.840
Yeah, made that big mistake.
01:04:24.000 --> 01:04:24.079
No.
01:04:24.320 --> 01:04:27.199
But for my son when he was when he was really young, he was a late talker.
01:04:27.360 --> 01:04:29.280
And so me and my wife are both busy.
01:04:29.920 --> 01:04:33.039
I didn't really understand just you know, mistake for sure.
01:04:33.119 --> 01:04:33.199
Right.
01:04:33.360 --> 01:04:39.840
Uh letting him watch just whatever iPad stuff for his first year when he wasn't talking.
01:04:40.000 --> 01:04:43.360
And I just didn't realize how much he was like soaking up, even though he wasn't saying anything.
01:04:43.519 --> 01:04:43.679
Right.
01:04:43.920 --> 01:04:46.159
So huge mistake that'll never happen with other kids.
01:04:46.639 --> 01:04:47.840
Uh change that pretty quick.
01:04:47.920 --> 01:04:52.880
But yes, whether it's me or our nanny helping, I mean, I have a day structured out for Croy every morning.
01:04:53.039 --> 01:04:54.159
I have a workout written for him.
01:04:54.239 --> 01:04:55.760
Sometimes he helps me write his workouts.
01:04:55.840 --> 01:04:57.119
Like today, we combined it.
01:04:57.199 --> 01:05:04.159
I got to do the warm-up and the and the burnout, he got to write what the circuit is, you know, and he he has a lot of like eagerness to do those things.
01:05:04.320 --> 01:05:09.119
He's got things he's got to clean and do, and chore charts and different things like that for responsibility.
01:05:09.280 --> 01:05:12.079
Now I will give him something he can earn towards the end of the day.
01:05:12.159 --> 01:05:17.840
Like today, he can go to the trampoline park with two friends while I'm driving home with his dad if he gets all the things done.
01:05:17.920 --> 01:05:20.719
But I also make sure to not make it too task-oriented.
01:05:20.880 --> 01:05:28.320
Because I do think my mom almost made mine too task-oriented that there wasn't as much enjoyable time from a motherhood standpoint.
01:05:28.480 --> 01:05:33.119
So for instance, my biggest boundary in business is I spend sweet slow mornings with my son every day.
01:05:33.199 --> 01:05:34.880
Nobody gets on my calendar before 10 a.m.
01:05:35.119 --> 01:05:36.719
If you do, you are someone special.
01:05:36.880 --> 01:05:38.000
We're not morning people.
01:05:38.159 --> 01:05:40.239
We sleep in, we cuddle our bulldogs.
01:05:40.320 --> 01:05:46.079
Like even Croy this morning, like as we're spending a morning, he's like, Can you just like call today a sweet slow morning till five?
01:05:46.159 --> 01:05:48.320
And I'm like, no, mommy still has to go to work.
01:05:48.480 --> 01:05:52.159
But I've explained to him, you know, like my mom had to be on the road every morning at 7 a.m.
01:05:52.320 --> 01:05:53.920
and I didn't get to spend mornings with her.
01:05:54.079 --> 01:05:59.519
So I put such a boundary around our morning time together, saying, like, I don't care what urgency it is.
01:06:00.000 --> 01:06:01.280
I don't care what you let fall through.
01:06:01.360 --> 01:06:05.119
I don't care what panic you have, you will not get access to me before 10 a.m.
01:06:05.360 --> 01:06:09.760
Because if I hold that boundary firm, then you as a business owner will start to hold that firm too.
01:06:09.840 --> 01:06:12.239
And that's just the thing that I can still give to my son.
01:06:12.320 --> 01:06:19.039
So I know I'm starting off our day because I do believe I am, I am such a, I'm such a fountain in this world, if I'm really honest.
01:06:19.119 --> 01:06:21.840
I am fountain to a lot of people and I am a fountain to our family.
01:06:22.000 --> 01:06:30.159
And so if I start the day with gratitude and worship and prayer time and very slow intentional time with my son, it is so different.
01:06:30.400 --> 01:06:32.639
He just got this thing for his birthday last week.
01:06:32.800 --> 01:06:36.719
Um, it's at Costco and it's like this game where you move around and jump and play.
01:06:36.800 --> 01:06:37.920
So it's like an interactive game.
01:06:38.000 --> 01:06:42.079
It's got Bluey and all the different things on there, but you're having to be active with it, right?
01:06:42.320 --> 01:06:45.679
So we were doing some moving around in one of the rooms.
01:06:45.840 --> 01:06:50.719
And so the nanny just had put it up for him to play with for a little bit in the morning.
01:06:50.880 --> 01:06:53.760
And even she, 30 minutes in, said that was a horrible idea.
01:06:53.920 --> 01:06:55.760
And she didn't think it was true screen time.
01:06:55.840 --> 01:06:57.280
She thought it was like interactive.
01:06:57.360 --> 01:06:57.519
Yeah.
01:06:57.920 --> 01:07:06.239
But I think, I think my son, for instance, and I don't know about all children, but they get this little addictive personality that then that happened at the beginning of the day, and it normally doesn't.
01:07:06.320 --> 01:07:08.960
And we shut it off within, you know, 20 minutes.
01:07:09.119 --> 01:07:11.199
And then it was like, I want more, right?
01:07:11.360 --> 01:07:17.599
And so it created this energy in our day that I had to fight to set, to reset, right?
01:07:18.000 --> 01:07:26.639
Versus it wasn't a normal day with us doing some moving in a room of me being so intentional of setting that that day and that time of like being a fountain for our family.
01:07:27.440 --> 01:07:28.400
I would agree with that.
01:07:28.559 --> 01:07:44.079
My whenever I was trying to teach, whenever he was watching that and he was young, he wasn't talking yet, and I would try to teach him, he would be if he was watching that in the morning and then later I'm trying to teach him, he would always be wanting to go back to that.
01:07:44.559 --> 01:07:46.400
And it's like his attention span was so short.
01:07:46.480 --> 01:07:51.199
It's like he's already thinking about that and not focusing on what I'm trying to teach him.
01:07:51.360 --> 01:07:58.079
That's actually when I pulled it away and I was like, okay, this is like really bad where like I made a huge really bad decision.
01:07:58.239 --> 01:07:59.519
Um, I didn't know he was learning.
01:07:59.599 --> 01:08:01.760
It's just the late talking thing is what threw me for a loop.
01:08:01.840 --> 01:08:05.760
My daughter's talking fine, and she's she's two and she communicates every day.
01:08:06.079 --> 01:08:09.360
But me as a first-time parent, I'm like, oh, maybe he's not learning yet.
01:08:09.440 --> 01:08:11.519
I can't wait till he gets a little older so I can start teaching him.
01:08:11.920 --> 01:08:13.599
But he had been learning that whole time.
01:08:13.760 --> 01:08:17.359
And, you know, it did make his intention span super short.
01:08:17.520 --> 01:08:26.000
When even if you would watch it for like 10 minutes, and then, you know, even a couple hours later, I could tell that he just always they're just so much more overstimulated than us.
01:08:26.159 --> 01:08:29.359
Like I'm very big on we don't have the TV on unless we're watching it.
01:08:29.439 --> 01:08:30.880
Like, I don't like background noise.
01:08:30.960 --> 01:08:33.920
I I'm not a multitasker, I'm not an over-stimulator.
01:08:34.000 --> 01:08:42.720
Like our when I say sweet, slow mornings, I should probably call them quiet, sweet, slow mornings, because I do believe like that quiet time is so important that our kids aren't getting.
01:08:42.960 --> 01:08:50.239
There, there's not this I saw this thing the other day where it was like, you know, 20, 30 years ago, say that you would go get on a bus, right?
01:08:50.319 --> 01:08:52.640
And you're gonna sit at the bench and wait for the bus.
01:08:52.720 --> 01:08:54.720
There was this level of you didn't pull your phone out.
01:08:54.800 --> 01:09:18.800
You know, you were soaking in and listening to what was going on around you or meeting someone next to you, or the anticipation of the bus pulling up, and now it's just so this or that, that the stimulation is so much and it causes such distraction that I feel such a responsibility as a parent to remove a lot of that stimulation and to remove a lot of those things so that he has the skills to navigate to not be overstimulated or constantly distracted.
01:09:19.199 --> 01:09:23.039
Yeah, I think the US Surgeon General, I've seen him keep posting the last couple of days.
01:09:23.119 --> 01:09:32.800
I see it on the Instagram or on their Instagram about how the studies are coming out about how damaging screen time is on pretty much everything when you're young.
01:09:32.880 --> 01:09:34.880
I think you should just still developing so much.
01:09:35.039 --> 01:09:35.279
Right.
01:09:35.439 --> 01:09:38.000
And I think that that's where the issue the issue is.
01:09:38.239 --> 01:09:39.359
You get to just like check out.
01:09:39.680 --> 01:09:42.880
Yeah, and then they they they soak up so much.
01:09:43.119 --> 01:09:44.399
You just don't even realize it.
01:09:44.560 --> 01:09:47.600
And sometimes it takes a long time, and then that's why you don't notice it.
01:09:47.760 --> 01:09:55.840
Even the stuff I'm teaching him, you know, him seeing me do something, even if I'm not teaching it to him, it takes like six months, and he's like, Hey dad, I want to go work out.
01:09:55.920 --> 01:09:56.479
Hey, I want to do this.
01:09:56.560 --> 01:09:58.319
Hey, I want because he sees me every single day.
01:09:58.399 --> 01:10:02.159
And he's like, one day I came home and he's putting his head in ice, and I was like, What are you doing?
01:10:02.239 --> 01:10:03.600
He's like, Oh, I want to be strong like you.
01:10:03.680 --> 01:10:06.079
I'm putting my like ice bath, I want to take an ice bath.
01:10:06.239 --> 01:10:10.239
And he just, I guess from seeing me do it and hearing me talk about it, he just like randomly did it one time.
01:10:10.720 --> 01:10:13.279
It just takes it a but it nobody, it doesn't happen in one time.
01:10:13.439 --> 01:10:17.039
So no matter what you're doing, it doesn't seem bad because it's like one time.
01:10:17.119 --> 01:10:21.840
But if like six months later, like all these things that I've been doing, he's like, I dad I want to do this, I want to do that.
01:10:21.920 --> 01:10:25.279
And it just takes a long time for him to like see it over and over and over.
01:10:25.520 --> 01:10:27.920
And even extra time and it's almost like leadership.
01:10:28.000 --> 01:10:31.279
It's like when I set up my companies, they don't have to have a morning check-in.
01:10:31.600 --> 01:10:34.079
We we pretty much, you know, have that running and flowing.
01:10:34.239 --> 01:10:42.159
But I would say still with my son, it's like a responsibility of I'm gonna set typically uh he's watched by someone from like 10 30 to 3 30.
01:10:42.239 --> 01:10:46.159
So I still have the mornings with him and I still take off early and spend a lot of time with him.
01:10:46.399 --> 01:10:52.560
But I'm very intentional about setting what all we're gonna do that day, like with chores, with cleaning up around the house, with different things like that.
01:10:52.640 --> 01:10:56.159
But again, not so task-oriented that he feels like he's just a worker for me.
01:10:56.399 --> 01:10:57.840
Also, I'll say how important is the routine?
01:10:57.920 --> 01:11:08.079
Like do all the the It's not so much necessarily a full-on, it's gotta be such a rigid routine, but there does need to be some form of a cleanup or a tour task for that day.
01:11:08.319 --> 01:11:09.920
Now he's got morning and evening little ones.
01:11:10.000 --> 01:11:15.920
Like he knows he's got his little thing where he, you know, puts up his his clothes in the dirty clothes, makes up his bed, brushes his teeth.
01:11:16.079 --> 01:11:19.600
Like those are very routine for morning and evening, but it's not overwhelming.
01:11:19.760 --> 01:11:30.800
But during the day, I would say it's, you know, especially in the summer, there's some type of a workout, physical activity, there's some type of a um chore of cleaning up, taking care of things in our home.
01:11:30.960 --> 01:11:37.439
There's some type of a we're we're a really big family on like board games and card games because especially with him being an only child.
01:11:37.680 --> 01:11:38.399
I do that with him, too.
01:11:38.560 --> 01:11:41.600
Yeah, it makes them have to wait their turn, think strategically.
01:11:41.760 --> 01:11:44.640
Now, what I don't like about it is it's a lot of sit time, you know.
01:11:44.720 --> 01:11:51.600
So that's why we're still very much about the physical activity, like let's swim, let's go to the jumping park, let's play baseball outside, those types of things.
01:11:51.680 --> 01:11:56.720
But I do in the summertime believe that games are a great way for interaction in a different way.
01:11:57.039 --> 01:11:58.560
Yeah, we do it, but it's later in the night.
01:11:58.640 --> 01:12:02.159
It's kind of like not right before he goes to sleep, but it's it's definitely toward the end of the day.
01:12:02.399 --> 01:12:03.760
We'll play some, just me and him.
01:12:04.640 --> 01:12:08.720
Um what what how do you teach him about money?
01:12:09.520 --> 01:12:11.199
Or what's the what's the plan?
01:12:11.439 --> 01:12:15.680
So I just put out a podcast this past week about him because it was the day before he turned six.
01:12:15.760 --> 01:12:17.840
So I wanted his last little brain when he was five.
01:12:18.000 --> 01:12:25.840
And so I actually created a money mindset course that's only rooted in biblical abundance for ages four to seven.
01:12:26.000 --> 01:12:30.880
And so we've gone through all of I call it Tiny Tycoons, Biblical Um Truths, ages four to seven.
01:12:31.039 --> 01:12:34.560
And so he's learned all about that from the Bible side of it, from me.
01:12:34.720 --> 01:12:40.479
Now, as far as actual money, he's learned that from his dad, but we're still not yet into the true on numbers.
01:12:40.560 --> 01:12:44.319
It's more like he can tell you what revenue, profit, expenses, assets, liabilities are.
01:12:44.560 --> 01:12:48.319
So he can define them, and we talked about it all on the podcast.
01:12:48.479 --> 01:12:54.800
Um, but he also understands I actually on the way here, my editor said, Hey, I've got eight clips of Croy's podcast I want to put out.
01:12:54.960 --> 01:12:57.359
And this week I do my content in weekly themes.
01:12:57.520 --> 01:13:00.479
This week is all about investment of like delaying the investment.
01:13:00.640 --> 01:13:03.359
Because so many people think the investment is a cost, right?
01:13:03.439 --> 01:13:07.119
But I'm like, you delaying the investment you know you need to make is actually costing you more.
01:13:07.279 --> 01:13:09.039
So that's what the theme is this week.
01:13:09.199 --> 01:13:16.800
And as he sent over the eight different clips we're gonna put out of Croy, there was one where my son said, I asked him, I'm like, does money make someone special?
01:13:17.039 --> 01:13:20.800
And he's like, it doesn't make anyone more special in God's eyes, whether you have money or not.
01:13:20.960 --> 01:13:22.159
Now it doesn't mean we don't teach him.
01:13:22.239 --> 01:13:24.880
It's a great, it's a neutral tool and a resource.
01:13:25.039 --> 01:13:29.279
But hearing that little baby say, it doesn't make you more special whether you have it or not.
01:13:29.520 --> 01:13:31.840
And he's learned a lot, like he's got three jars.
01:13:31.920 --> 01:13:33.840
So it's giving, spending, and saving.
01:13:33.920 --> 01:13:34.079
Yeah.
01:13:34.239 --> 01:13:36.159
And so right now we're not at the numbers part.
01:13:36.319 --> 01:13:42.560
He'll try a little bit, like, oh, if I made$10, if I my cost basis was$10 and I sold it for$12, my profit was$2.
01:13:43.039 --> 01:13:53.840
He can do very small things like that, but we're not big into the actual numbers because I wanted a really biblical root of the way that I would say my husband and I came together.
01:13:54.000 --> 01:13:56.720
And this really came from us, everything we went through with the app.
01:13:56.800 --> 01:13:58.960
We had to get stripped down to our own money mindsets.
01:13:59.119 --> 01:14:03.680
My husband was raised in a boardroom of flow-through companies and tax savings by age five.
01:14:03.840 --> 01:14:05.039
And he knew that stuff.
01:14:05.199 --> 01:14:12.079
Like money is not a scarcity uh resource to my husband whatsoever, even if one of their companies was to say to have a big loss for the year.
01:14:12.159 --> 01:14:17.279
Well, there's seven or eight other companies they can flow it through to save on taxes, and he's very strategic like that.
01:14:17.359 --> 01:14:19.680
And he was raised in boardrooms from the age of five.
01:14:20.000 --> 01:14:22.960
Me, I was raised that money doesn't grow on trees.
01:14:23.119 --> 01:14:24.640
I don't know if you have ever heard that growing up.
01:14:24.720 --> 01:14:26.000
That's what my mom would say.
01:14:26.159 --> 01:14:36.720
And you have no idea how much just absorbing those thoughts and beliefs from other people make you have this subconscious belief of money is a limited resource.
01:14:36.880 --> 01:14:45.119
It's scarcity, or my mom was always stressed about money, or they fought about money, or if my dad bought the$5 bacon instead of the$3 bacon, it was an argument on the way home.
01:14:45.279 --> 01:14:52.960
And as a little one, you take all of that into your little wiring and you have this money mindset before you even know.
01:14:53.119 --> 01:15:02.800
And so I had done a lot of research on how scientifically ages four to seven are where our children are really gaining so many subconscious beliefs from those around them.
01:15:02.960 --> 01:15:04.079
And money's a big one of them.
01:15:04.239 --> 01:15:11.359
So I wanted to tie that in with the biblical abundance part that again, the Bible does not say money is, you know, good or bad.
01:15:11.600 --> 01:15:14.479
Obviously, the love of money is evil, but it's a neutral tool.
01:15:14.560 --> 01:15:16.319
But what God says about abundance.
01:15:16.399 --> 01:15:22.960
And so, you know, I do believe that my my son is very good at re-regurgitating that abundance means we are never gonna run out.
01:15:23.119 --> 01:15:25.279
God is going to give us enough to fulfill our mission.
01:15:25.439 --> 01:15:36.720
Now, we may have to take curves or go through hardships or not know exactly how he's gonna provide, and we may have to go through, you know, a becoming or an unbecoming, if you will, to actually get there.
01:15:36.880 --> 01:15:38.159
But he does believe that.
01:15:38.239 --> 01:15:47.439
And I do think that more little ones in this world need to think of money from a biblical sense of to whom much is given, much is required.
01:15:47.600 --> 01:15:50.399
You know, like because my son has so much.
01:15:50.560 --> 01:15:59.279
I mean, he already has a a compound of the the newest compound my husband built him has got 80-something rental homes that that rented out in the first couple of months.
01:15:59.359 --> 01:16:03.439
You know, that's a huge thing for my son being five years old to own something like that.
01:16:03.680 --> 01:16:16.640
And such responsibility for us to not raise this young entitled child of it, that I'll be honest, like hearing him say in that podcast that money doesn't make you more special in God's eyes, you know, like as a mom means the freaking world.
01:16:16.720 --> 01:16:22.159
So I would say that's what I'm really focusing on on teaching him is the foundation before the actual numbers.
01:16:22.319 --> 01:16:32.880
Because I think if if you go back to the Bible, God does call us to be childlike and he does make things pretty clear and easy to understand of I'm going to provide, right?
01:16:33.119 --> 01:16:34.640
Doesn't mean we're not going to go through hardship.
01:16:34.800 --> 01:16:44.880
But I think so many people struggle in their adult life and need to rewire their mindset beliefs from young children that I'm like, how can I create this and use my son?
01:16:45.119 --> 01:16:49.920
Not in a way that like I'm using him for content, but we do have more responsibility on us.
01:16:50.000 --> 01:16:56.399
And people do know that Croy has more money as a as a five-year-old and he's a multimillionaire as a five-year-old and those types of things.
01:16:56.479 --> 01:17:05.199
So, how can I share the way I'm teaching and educating my child's beliefs in a way that can be interactive for other families too, from this very specific age range, right?
01:17:05.359 --> 01:17:06.880
Not turning it into a school or anything like that.
01:17:07.359 --> 01:17:11.199
Yeah, we're, you know, we focus on a lot of that, some of that same stuff.
01:17:11.279 --> 01:17:15.119
Uh, he definitely knows all the same stuff your kid does profit and revenue and marketing.
01:17:15.279 --> 01:17:20.640
And then I started bringing him into businesses and teaching him like what it actually is.
01:17:20.720 --> 01:17:24.800
So, like, number one, he's memorized it, but he's, you know, like hands-on tied to it.
01:17:24.880 --> 01:17:30.960
And then yeah, we're everything that he earns in his life is from a skill.
01:17:31.119 --> 01:17:35.600
So he has to be able to learn a new skill or improve on a skill.
01:17:35.760 --> 01:17:40.560
It's not tied to like doing something, like, hey, go take out the trash and I'm gonna give you$10.
01:17:41.039 --> 01:17:41.600
We don't do that.
01:17:41.680 --> 01:17:48.720
It's all like, hey, if you improve on your communication skills that we're working on, you're not saying, um, you're not saying, oh, you're not doing this, you're not repeating yourself.
01:17:48.880 --> 01:17:54.720
Like, if if you're improving on that and we track it, then you can get to go to the go-kart tracker, then you can do something.
01:17:55.039 --> 01:17:56.159
So it's not just task-oriented.
01:17:56.479 --> 01:17:59.279
No, it's all, yeah, it's all skill-based, is what I've been what I've been doing.
01:17:59.359 --> 01:18:11.520
And I'm really trying to teach them that if you uh to get something in life, like you, you have to have a skill, you have to provide value, you have to create value for somebody, or you have to have the work ethic.
01:18:11.600 --> 01:18:12.720
It's like all those things together.
01:18:12.800 --> 01:18:16.239
You can't just like doesn't just show up just because you do something.
01:18:16.479 --> 01:18:20.479
And so hopefully when he gets a little bit older, all of that will serve him well.
01:18:20.560 --> 01:18:24.399
But yeah, I'm trying to do everything I can to not keep him growing up entitled.
01:18:24.479 --> 01:18:25.600
That that would be 100%.
01:18:25.920 --> 01:18:30.000
So when we did like the little tiny tycoons course, it's like an eight-week interactive course.
01:18:30.159 --> 01:18:34.239
One part is about, you know, like helping a little one start a business, because really anyone can start a business.
01:18:34.479 --> 01:18:48.000
And so, really making it very kind of like a humble business where Croy had little flyers that he would take to the neighborhood, and if they would go on vacation, he would help do things around their house, you know, very mentally with Grant and I looking over it, and he would have his little calendar of when he would have time.
01:18:48.079 --> 01:18:53.680
And he took it very important that, like, if I gotta go take the trash to the curb, it is a task, right?
01:18:53.760 --> 01:18:57.920
It's a it's a task versus a skill, but I also do think there's this level of some humility to be able to do that.
01:18:58.159 --> 01:19:05.279
He's like doing it for somebody else, he's time management, he's like that's a lot, that's a lot different than just you saying, Hey, you need to take out the trash.
01:19:05.439 --> 01:19:05.600
Right.
01:19:05.840 --> 01:19:08.399
Because if in your own house, like we don't pay him to do stuff.
01:19:08.479 --> 01:19:09.600
It's like you're a part of this family.
01:19:09.680 --> 01:19:09.920
Yes.
01:19:10.079 --> 01:19:12.319
You live in this house, like this is just what we do.
01:19:12.479 --> 01:19:14.720
Like we're not you're not getting ten dollars to do that.
01:19:14.880 --> 01:19:16.079
Yes, not gonna pay you for that.
01:19:16.159 --> 01:19:21.600
So that's why we lean a little bit more toward like that skill-based system that I create and and it works out well.
01:19:21.840 --> 01:19:30.319
And we even called it Croy's Mighty Crew, so he can have his friends come if it's busier or want more people on the schedule, so he can kind of help, you know, coordinate them, work as a team, different things like that.
01:19:30.640 --> 01:19:33.039
What do you think about traditional education right now?
01:19:33.279 --> 01:19:35.359
Do you think it's preparing kids for the real world?
01:19:35.680 --> 01:19:42.079
I think traditional education is, and I don't want to cuss or say a bad word, but I just think it's it's a hellhole right now.
01:19:42.239 --> 01:19:42.880
Yeah, it's pretty sad.
01:19:43.439 --> 01:19:43.920
Always.
01:19:44.239 --> 01:19:45.760
I think they're grooming our children.
01:19:45.840 --> 01:19:46.880
I mean, there's just so much.
01:19:46.960 --> 01:19:49.039
There, there's so much bad about it right now.
01:19:49.600 --> 01:19:55.359
What's what's really unfortunate is when when we grew up, it was already pretty outdated.
01:19:55.600 --> 01:19:57.520
Like you, it was already you're kind of left behind.
01:19:57.600 --> 01:20:03.039
And like you said, um, when you go to college and you it's just more of high school.
01:20:03.199 --> 01:20:04.000
It's the same thing.
01:20:04.079 --> 01:20:08.560
You're just spending more time in school, but you're not actually learning any skills to go actually do something.
01:20:08.800 --> 01:20:24.159
I think with AI now, it's in a really weird place because this gap of when people are graduating in four years is not gonna even remotely be the same as far as like job landscape or or or the white-collar jobs that are gonna be available.
01:20:24.319 --> 01:20:34.640
So I feel this generation like today that are in school right now in the next like five to ten years are gonna have have it the worst because the schools are really far behind.
01:20:34.720 --> 01:20:43.439
I think colleges are gonna have to change their business model a little bit to teach some type of skill in like whatever happens in this new world to where you can pay for that.
01:20:43.520 --> 01:20:50.800
And then when you get out, you can, you know, most likely ha be able to take care of yourself and and have a career or work in something.
01:20:51.039 --> 01:20:53.760
And so I think it'll change, it's just not gonna happen for a while.
01:20:53.840 --> 01:20:59.039
And so the people that are gonna be stuck in this weird like five-year gap is gonna be pretty interesting.
01:20:59.359 --> 01:21:01.439
I think vocational schools still hold value.
01:21:01.520 --> 01:21:01.680
Yeah.
01:21:01.840 --> 01:21:03.680
Um, but there's also a little bit of like pride there.
01:21:04.640 --> 01:21:06.000
Yeah, you're teaching like a skill.
01:21:06.159 --> 01:21:06.800
That's what I'm saying.
01:21:06.960 --> 01:21:10.239
If you're just going to go, that's where it's gonna be.
01:21:10.640 --> 01:21:11.439
Well, it's like you think of it.
01:21:11.520 --> 01:21:22.960
When we go to school, they're teaching us information, we're consuming that information, and then we need to regurgitate that information in a test to know how smart or how good we are, but we've never applied, executed, done.
01:21:23.039 --> 01:21:35.439
And now AI has got so much out there that we don't need we don't need more information overload or being able to understand the information versus actual implementation execution, which is a big deal.
01:21:35.680 --> 01:21:36.000
Yes.
01:21:36.479 --> 01:21:41.279
When I mean, I know you're super intentional about your raising your son right now.
01:21:41.439 --> 01:21:45.359
Whenever they're grown, what do you hope they remember most about you or the way you raise them?
01:21:45.680 --> 01:21:49.439
I and I ask my son this very occasionally, just for like a little check-in.
01:21:49.760 --> 01:21:54.399
I just say, Do you believe that mommy truly like just enjoys you?
01:21:54.720 --> 01:21:58.000
Like loves you being little and loves spending time with you.
01:21:58.159 --> 01:22:02.159
And I want them to look back and go, My mommy enjoyed motherhood.
01:22:02.399 --> 01:22:04.079
Like enjoyed it, soaked it up.
01:22:04.560 --> 01:22:07.039
I need to ask my kid that question and see what he says.
01:22:07.439 --> 01:22:09.039
Uh I enjoy spending time with him.
01:22:09.119 --> 01:22:14.720
We have a really good time together, and now that he's a little bit older and you know can communicate really well and and I can teach him a lot.
01:22:14.800 --> 01:22:15.600
It's it's really fun.
01:22:15.920 --> 01:22:18.880
I just think we're so busy and hectic as a society.
01:22:19.039 --> 01:22:19.359
I'm not.
01:22:19.520 --> 01:22:22.399
Like when people are like, I bet you're so busy, I'm like, I'm actually not.
01:22:22.560 --> 01:22:25.119
And that is my biggest flex, is I'm not too busy.
01:22:25.359 --> 01:22:33.840
I don't like we don't do three sports at a time and run ragged for children's events so that I'm not working out and I'm just sitting on the sideline gaining weight.
01:22:33.920 --> 01:22:36.000
And I know like moms don't like when I talk like that.
01:22:36.159 --> 01:22:38.399
They think I'm superior, but I'm like, I'm not.
01:22:38.479 --> 01:22:41.920
It's just this is not what works for me or our our household, right?
01:22:42.079 --> 01:22:51.039
And so I just don't ever want to get so caught up in the hustle and bustle that we're running that my son never realizes like mommy just like sat and enjoyed me.
01:22:51.279 --> 01:22:53.520
I I don't think it's a big deal calling it out.
01:22:53.680 --> 01:22:55.039
I mean, it is what it is.
01:22:55.279 --> 01:23:04.720
People um they don't take time for themselves a lot of times, uh, and then they say, Oh, I'm so busy, I can't do anything.
01:23:04.880 --> 01:23:12.000
I mean, I know how much working out has helped me in my life and and health, and especially as you get older people don't realize how important it is.
01:23:12.079 --> 01:23:19.920
But when you're when you're in your 30s um and you start getting into your 40s, you're like and then you also start knowing people that end up passing away or something.
01:23:20.079 --> 01:23:30.560
It starts getting really well, or you know, people that you actually really were close to or you really know, uh, you know, it changes your perspective on on busy, I guess, that you're gonna be before you're taking care of yourself.
01:23:30.880 --> 01:23:35.760
And I call it out online and people will sometimes it's like a double-edged sword, right?
01:23:35.840 --> 01:23:44.399
Because I do believe like God's called me to serve these people, but sometimes serving them is like facing the brutal truth to actually like meet them so the transformation happens, right?
01:23:44.640 --> 01:23:50.720
So I I do think that sometimes the people I trigger and upset the most end up becoming the best clients in the future.
01:23:50.960 --> 01:23:52.880
Yeah, it's accountability, you know.
01:23:53.119 --> 01:24:02.720
Um and it the people around them aren't holding them accountable, and so which which is you know goes back to the people you're around influence a lot of your life.
01:24:02.800 --> 01:24:08.159
If they hold you accountable and tell you the truth, then you know that's probably a really good friend.
01:24:08.239 --> 01:24:09.840
And a lot of people don't have people like that.
01:24:10.159 --> 01:24:10.960
I agree.
01:24:11.520 --> 01:24:17.199
When you were in your 20s, what did success mean to you?
01:24:17.359 --> 01:24:20.560
I think I know the answer because you told me I picked up on anything.
01:24:20.800 --> 01:24:24.560
I think it was the illusion that everyone knew I was successful.
01:24:24.880 --> 01:24:25.920
Yeah, you wanted to prove something.
01:24:26.399 --> 01:24:27.359
I wanted to prove something.
01:24:27.760 --> 01:24:28.479
I think I've done that.
01:24:28.720 --> 01:24:30.319
Making Aggie 100.
01:24:30.560 --> 01:24:33.680
We were my husband and I have been dating for two weeks.
01:24:33.920 --> 01:24:42.640
And so making the Aggie 100, the way it works is they email you and let you know that you made the top 100, but you don't know what number you're at, and you don't know where anyone else is placed.
01:24:42.720 --> 01:24:48.159
So you go into this deal and they just start reading off like number 100, 99, 98, 97, you know?
01:24:48.319 --> 01:24:50.960
And I remember having my little table, you get like a table of 10.
01:24:51.119 --> 01:24:56.880
And I remember being like, hey, if I'm like number 100, we just like be so proud and happy because it's a big deal to be in here.
01:24:57.039 --> 01:25:00.479
And then when they got to number 20, and I'm like, I think they forgot me.
01:25:00.560 --> 01:25:03.840
And my husband's like, what's your an annual compounded growth rate over the last three years?
01:25:04.000 --> 01:25:07.680
And I'm like, I don't know, even know what that means because I just sell and work my little booty off.
01:25:07.760 --> 01:25:14.560
You know, I didn't know that side of finance yet or that side of numbers, because again, I wasn't like a finance major or any of those things.
01:25:14.720 --> 01:25:26.880
Um, that yeah, I wanted, I I thrived off people knowing that I was the Aggie 100 and that I was there with my husband, and people were shaking his hand, and he's like, It's actually her that did this, not me.
01:25:27.039 --> 01:25:29.680
You know, like that is what I was after in my 20s.
01:25:29.920 --> 01:25:34.880
Yeah, I I think I was too, but I don't know if I was I was trying to prove it to the people that knew me.
01:25:35.039 --> 01:25:39.760
It was like I was comparing myself to like Steve Jobs and stuff and thinking I wasn't doing enough.
01:25:39.920 --> 01:25:40.159
Really?
01:25:40.319 --> 01:25:42.319
I'm like, they're doing so much, I'm not doing enough.
01:25:42.479 --> 01:25:47.119
Like I would, I don't think it was the people.
01:25:47.279 --> 01:25:50.560
It was like more of myself telling myself I'm not doing good enough.
01:25:50.720 --> 01:25:51.760
Like I'm not doing enough.
01:25:51.840 --> 01:25:58.239
And I would, I need to work more, I need to work more hours, like all these other companies are so big, but I'm like comparing myself to some of the biggest companies.
01:25:58.560 --> 01:25:58.800
Wow.
01:25:59.039 --> 01:26:01.520
And so it wasn't necessarily the people, but it was the same thing.
01:26:01.600 --> 01:26:05.279
I was like trying to prove to myself that I could do all those same things.
01:26:05.520 --> 01:26:06.960
I think once I had made it, I was good.
01:26:07.039 --> 01:26:08.800
Like I didn't need to just keep striving.
01:26:08.960 --> 01:26:11.680
But then when I would dip down from that, that's when it went real bad.
01:26:11.760 --> 01:26:14.000
And I realized my identity was way too tied up to it.
01:26:14.239 --> 01:26:17.600
Is there still anything now that you feel like you have to prove?
01:26:18.000 --> 01:26:20.000
Um, no, there's really not.
01:26:20.079 --> 01:26:27.600
But I'll tell you, it it was not just like an easy switch to be like, I need my identity to not be tied to success or what I do for work, right?
01:26:28.159 --> 01:26:38.720
Um, now it's more being able to lay my head down at night, knowing that I've that I served my people the best, that I did the best I could do, even if the outcome wasn't what I wanted yet.
01:26:38.960 --> 01:26:40.239
Cause I think that's the biggest thing.
01:26:40.319 --> 01:26:44.640
I think people, it's not that their goals are too big, it's that their timeline is way too unrealistic.
01:26:44.880 --> 01:26:46.399
Like way too unrealistic.
01:26:46.640 --> 01:26:53.439
So now I would say instead of trying to focus like in my 20s, you know, you wanna, you wanna be top 30 under 30 on Forbes, right?
01:26:53.600 --> 01:26:57.199
But now I have less of this, I need to reach this by this amount.
01:26:57.359 --> 01:26:57.520
Yeah.
01:26:57.680 --> 01:27:05.920
And now I'm like, I am building for my life, my future generations, what I leave behind, things like that.
01:27:06.159 --> 01:27:07.520
I think I'm pretty good about that now, too.
01:27:07.680 --> 01:27:14.000
Whenever I got online, I was like, if we stay consistent enough, it will work out someday.
01:27:14.319 --> 01:27:16.479
And so I was like, that's all we're gonna focus on.
01:27:16.640 --> 01:27:19.520
It's being ultra consistent, and nobody's gonna be more consistent.
01:27:19.600 --> 01:27:21.279
And then I don't know how long it'll take.
01:27:21.359 --> 01:27:24.239
It might take two years, might take five, might take ten, but I think we'll get there.
01:27:24.319 --> 01:27:24.640
Yep.
01:27:24.880 --> 01:27:26.880
What's the best business decision you ever made?
01:27:27.279 --> 01:27:28.319
Marrying my husband.
01:27:28.560 --> 01:27:30.880
What about worst business decision?
01:27:32.000 --> 01:27:36.079
I would love to say building the app, but also I grew a lot from it.
01:27:36.159 --> 01:27:39.359
But from an actual just business decision, not personal growth decision.
01:27:39.520 --> 01:27:40.000
Building the app.
01:27:40.960 --> 01:27:47.920
I got I was in the same boat with the software, man, and gosh, was still I actually talked to my wife.
01:27:48.000 --> 01:27:50.560
It came up with my wife this morning, unrelated to anything.
01:27:50.800 --> 01:27:58.960
I don't know what we were talking about, but I was like, man, just all that time, those I could have still stayed so profitable with just the web app.
01:27:59.119 --> 01:27:59.760
There would have been some people.
01:28:00.239 --> 01:28:03.279
That would have been like, well, I'm not gonna join you because I want an actual app.
01:28:03.439 --> 01:28:08.239
And but I was way too more, more, more versus lean, efficient, profitable.
01:28:08.560 --> 01:28:11.359
Well, now you're helping all these women grow their businesses.
01:28:11.520 --> 01:28:14.159
What is one thing that every entrepreneur should stop doing?
01:28:14.560 --> 01:28:15.600
Oh my gosh.
01:28:16.159 --> 01:28:16.720
Only one thing.
01:28:21.199 --> 01:28:22.640
The main thing they should focus on?
01:28:22.880 --> 01:28:25.279
Or the main thing should they should stop doing and focus on the other thing.
01:28:25.439 --> 01:28:26.560
And they've got to stop carrying it all.
01:28:26.720 --> 01:28:28.880
I mean, these women, they are past capacity.
01:28:29.359 --> 01:28:32.479
They have no bandwidth.
01:28:32.720 --> 01:28:33.600
No bandwidth.
01:28:34.000 --> 01:28:35.439
And then they think they need to add more.
01:28:35.520 --> 01:28:38.159
And it's like, how are you gonna have another child or how are you gonna add this?
01:28:38.399 --> 01:28:46.960
They've gotta strip things off of them to have capacity to actually be themselves and actually breathe before adding on the next thing.
01:28:47.199 --> 01:28:48.319
Adding on the next thing.
01:28:48.880 --> 01:28:49.119
Okay.
01:28:49.439 --> 01:28:52.319
I I just think there it's a capacity thing for me of what I'm seeing with women.
01:28:52.399 --> 01:28:53.359
There's not enough capacity.
01:28:54.479 --> 01:28:55.359
They're only one person.
01:28:56.319 --> 01:28:58.159
And then I feel like they don't enjoy it.
01:28:58.560 --> 01:28:58.880
Right?
01:28:59.039 --> 01:29:00.560
Like that you get to where you don't enjoy it.
01:29:00.800 --> 01:29:02.479
Well, I think it goes back to doing too much ourselves.
01:29:02.560 --> 01:29:02.720
Yeah.
01:29:03.279 --> 01:29:04.000
Just women or man.
01:29:04.479 --> 01:29:11.600
It's like it's like wearing this badge of honor of I'm so busy or I can do it all, or I, you know, it's almost like I had this thing happen last week and I did a little video about it.
01:29:11.680 --> 01:29:17.920
I was like, there was something that happened that old me could have just gone in and squashed this fire, solved it, handled it right then.
01:29:18.079 --> 01:29:19.119
And it would have taken no time.
01:29:19.279 --> 01:29:21.119
It would have taken me 10, 15 minutes to handle it.
01:29:21.279 --> 01:29:27.039
But that's not setting us up for the next month if it happens for me to ever even not even have to know about it, right?
01:29:27.199 --> 01:29:31.760
So really making decisions of like the future versus putting out the fire today.
01:29:31.920 --> 01:29:33.199
There's also survival mode.
01:29:33.520 --> 01:29:35.760
There's also took me a long time to realize too.
01:29:35.920 --> 01:29:48.479
There's a difference between being really, really busy, because I was really, really busy a lot, and then actually doing the right things, being busy with the right things that will get you to the goal or or the outcome that you're doing.
01:29:48.720 --> 01:29:49.279
Moving the needle.
01:29:49.520 --> 01:29:51.520
It's like, hey, okay, this is my outcome.
01:29:51.760 --> 01:29:54.239
Am I doing I'm busy as shit all day long.
01:29:54.560 --> 01:29:58.159
But like, am what am I doing today to get to that outcome?
01:29:58.319 --> 01:30:02.399
Am I is is 70% of my day not filled with things that are going to get me to that outcome?
01:30:02.560 --> 01:30:03.439
I don't need to do it.
01:30:03.600 --> 01:30:11.680
And again, 20 years of hindsight and just stubbornness and everything else is like you have to really be humble and be like, I'm not, I'm working on a bunch of things.
01:30:11.840 --> 01:30:20.479
I think just facing into the hard stuff, like leaning in and facing it versus sometimes I think even me, I'll I'll stay busy to avoid the thing naturally.
01:30:21.039 --> 01:30:22.000
Yeah, human nature.
01:30:22.159 --> 01:30:31.600
Um, I think that's just human nature, but you have to really step back and look at it and say, you know, I I tell our students and then um just you know, other entrepreneurs too.
01:30:31.680 --> 01:30:37.359
It's like, hey, if whatever goal you set, just don't focus on that goal every day.
01:30:37.600 --> 01:30:42.159
Like, what are the daily actions you need to get to the goal and then only wake up and think about those?
01:30:42.640 --> 01:30:50.159
Like, don't think about you trying to get to 10 million, whatever the thing is, or you know, grow to X amount, like just only like what do I need to do today?
01:30:50.319 --> 01:30:51.439
And those daily actions.
01:30:51.520 --> 01:31:04.880
And if you wake up and do that every day, you'll probably hit it sooner than you always trying to like it's just so far away, and you you start creating all this busy stuff, and you're not really doing the things you need to get there, and 70% of your day is filled with busy stuff.
01:31:05.039 --> 01:31:06.560
Yeah, stuff you probably don't need to be doing.
01:31:06.800 --> 01:31:12.319
And I think outside of the capacity and the burnout and all those other things, it's also just like the distraction.
01:31:12.479 --> 01:31:14.960
Distraction is the newest form of power poverty.
01:31:15.359 --> 01:31:22.560
I think the busy is it is, and I I it's I see it on both sides companies, both with my fitness and my my uh business scaling business.
01:31:22.640 --> 01:31:23.439
I I'm too busy.
01:31:23.600 --> 01:31:25.439
Show me your damn screen time.
01:31:26.079 --> 01:31:32.960
I haven't posed like, do you know how many I've done a full build-out of a 90-day content plan proven for a client?
01:31:33.119 --> 01:31:33.760
Go do this.
01:31:33.840 --> 01:31:35.920
You've got this stuff, let's get this out.
01:31:36.079 --> 01:31:36.880
I check in.
01:31:37.039 --> 01:31:38.079
I'm too busy to implement.
01:31:38.239 --> 01:31:38.880
No, you're not.
01:31:39.119 --> 01:31:40.960
No, you're not, because you don't even need to think.
01:31:41.119 --> 01:31:42.079
You just need to go do.
01:31:42.159 --> 01:31:44.399
I already did all the thought, everything for you.
01:31:44.560 --> 01:31:46.079
You need to go implement.
01:31:46.239 --> 01:31:50.960
But there's probably some other thing of, you know, an issue of why you're not implementing.
01:31:51.119 --> 01:31:53.760
But the problem is I know you're still consuming it all day long.
01:31:53.920 --> 01:31:57.039
We are so, as a society, addicted to consuming.
01:31:57.199 --> 01:32:09.119
And I do think one of my biggest traits, if I can toot my own horn here to like put this out there, my husband always calls it Randoland, but like I don't, and when it's like the work day, I am so lasered in and focused in.
01:32:09.279 --> 01:32:11.920
Even when I'm working out, like my trainer, he's like, You are locked in.
01:32:12.000 --> 01:32:16.560
I'm like, don't talk to me or ask me this question that takes my brain power off of what I'm actually doing right now.
01:32:16.640 --> 01:32:18.960
If I'm lifting heavy, no one come up and say a word to me.
01:32:19.039 --> 01:32:23.199
Like I am so focused on what I'm doing and I have such intentional time.
01:32:23.359 --> 01:32:24.399
Same with my parenting.
01:32:24.479 --> 01:32:31.279
I try to be so intentional that I think a lot of these founders are trying to stay so busy and have so many of these tabs open and scrolling and consuming.
01:32:31.359 --> 01:32:40.960
And it's like you don't even have any deep thought or deep strategy work or deep focus stuff to actually breathe and like follow through, you know?
01:32:41.520 --> 01:32:45.279
Which creates more anxiety because you're not really getting enough done that day.
01:32:45.439 --> 01:32:46.880
And then you're like, it's like overwhelming.
01:32:46.960 --> 01:32:49.600
My wife is extremely good at doing what you said.
01:32:49.840 --> 01:32:51.840
Man, she is like so focused.
01:32:52.880 --> 01:32:54.000
She's so good at that.
01:32:54.079 --> 01:32:55.439
I'm not the greatest.
01:32:55.600 --> 01:33:00.399
And mine's not necessarily consuming.
01:33:00.560 --> 01:33:09.680
It's more always having to tell myself, like, am I doing the things that I need to today and not working on things that aren't going to really move the needle.
01:33:09.840 --> 01:33:24.239
That's what have it ends up happening to me, especially uh, you know, when you go to the office and we have different companies and different people walk in and it just it's I think also when you set to the place of being having more capacity yourself, you then give your team more capacity.
01:33:24.399 --> 01:33:26.079
I've been able to give my team more capacity.
01:33:26.159 --> 01:33:28.960
So it's not like ASAP, urgent, deadline.
01:33:29.039 --> 01:33:33.760
Occasionally those things still come up, but we're not operating off of survival mode like that in general.
01:33:33.920 --> 01:33:35.279
I don't want to burn my team out.
01:33:35.439 --> 01:33:39.920
So there is no, they get to be in their own piece of working.
01:33:40.000 --> 01:33:44.880
And there is no like, oh my gosh, I have to check Slack every hour to make sure I didn't miss a notification.
01:33:45.039 --> 01:33:48.000
If something went unread for a couple hours, it it's great.
01:33:48.159 --> 01:33:48.720
All is good.
01:33:48.800 --> 01:33:58.560
Everyone can still, it's like no one needs me answering everything to keep functioning or to keep going because there's such capacity that not only I've created for myself, but that I've given to my team.
01:33:58.640 --> 01:34:00.319
But I also am so prepared.
01:34:00.479 --> 01:34:02.560
I know my team knows how to speak like me.
01:34:02.640 --> 01:34:13.920
Like I have done all of the actual preparation work to train them appropriately, to where a lot of founders they hire and then I'm like, okay, what's our hiring SOP or training?
01:34:14.319 --> 01:34:20.079
And I'm not knocking it because I get you're so spread out, but you still have to have capacity to be a leader.
01:34:20.399 --> 01:34:28.239
They get mad at the person for not doing X, Y, and Z, but it's like, did you really train them enough to actually be able to do that?
01:34:28.479 --> 01:34:28.880
100%.
01:34:29.199 --> 01:34:34.239
And a lot of times it's no, you know, it's like you kind of throw them to the wolves and expect them to kind of figure it out.
01:34:34.319 --> 01:34:38.000
I mean, you tell them a little bit, but you expect them to get they're not catching on fast enough.
01:34:38.079 --> 01:34:45.680
It's like, man, did you really train them, you know, exactly what you need done every day, the the goals that you need done, the the outcomes that you need.
01:34:45.840 --> 01:34:47.039
And most of the time it's no.
01:34:47.279 --> 01:34:49.039
I know one other thing I think founders should do.
01:34:49.119 --> 01:34:57.359
It's I don't think it's as important as the whole capacity thing and all this that we were talking about, but I think you have got to have your elevator pitched down to 10 to 15 seconds no matter what.
01:34:57.520 --> 01:35:11.279
I don't care if you're online, I don't care what your business is, because even if you're at a networking event or this or that, when you can properly pitch yourself that every single word matters to make it make sense in 10 to 15 seconds, you just look way more prepared.
01:35:11.439 --> 01:35:11.840
Yeah.
01:35:12.079 --> 01:35:15.039
And I think a lot of people, I can say, okay, well, what do you do?
01:35:15.199 --> 01:35:20.399
And it's like this three-minute gallivant of trying to explain it or trying to regurgitate it.
01:35:20.479 --> 01:35:24.000
And it's like, dude, we're in the the season of AI.
01:35:24.159 --> 01:35:32.000
Go figure that out, get it down to 10 to 15 seconds and repeat it and go and be like undeniable and unforgettable in that way.
01:35:32.079 --> 01:35:37.600
And I think a lot of founders forget like that first impression goes so far, whether you're online or not.
01:35:37.760 --> 01:35:44.319
And I think a lot of people cannot just communicate clearly, quickly, or confidently enough who they are, what they do, and who they serve.
01:35:44.560 --> 01:35:46.000
I think that goes back to communication.
01:35:46.159 --> 01:35:47.359
And we're not taught that.
01:35:47.439 --> 01:35:52.880
And that's the one thing I focus on my son with the most, only because that's the skill that I was the worst at.
01:35:53.039 --> 01:35:54.720
My wife was naturally a lot better than me.
01:35:54.800 --> 01:35:56.640
And I have to work at it a lot.
01:35:56.880 --> 01:35:59.359
And I'm not gonna let that happen to him.
01:35:59.439 --> 01:36:05.680
And I wish somebody would have really focused on the communication aspect of me just growing up the whole time.
01:36:05.840 --> 01:36:10.000
I think it's almost one of the number one skills that you can have, especially now with the AI and stuff.
01:36:10.239 --> 01:36:11.279
I mean, it's gonna be even more important.
01:36:11.520 --> 01:36:15.600
And with the attention spans and span shorter, you have to be able to say it in 10 to 15 seconds.
01:36:15.920 --> 01:36:17.760
Yeah, just communication in general.
01:36:18.000 --> 01:36:23.359
Hey everyone, real quick, I just want to let you know this podcast is 100% independent.
01:36:23.600 --> 01:36:26.800
No ads, no sponsors, just real.
01:36:27.279 --> 01:36:37.439
If you're finding value in whatever we're doing here, the biggest help that you can give us is hitting subscribe and sharing this with someone who you think needs to hear it or someone that it will provide value to.
01:36:37.600 --> 01:36:38.800
That's how we continue to grow.
01:36:38.880 --> 01:36:40.960
And if you did that, I would really appreciate it.
01:36:41.279 --> 01:36:52.720
For someone uh listening who is going one of the through those tough seasons like you went through a couple of times or a handful of times in your life, what would you, what advice are you giving right now?
01:36:52.960 --> 01:37:00.239
I think when you're going through the hard seasons in business, it's so easy to focus on, you know, looking at the top of the funnel, right?
01:37:00.399 --> 01:37:09.039
Versus understanding we may be in this place to actually reevaluate the bottom of not necessarily just a funnel in marketing, but the actual operations foundations of our business.
01:37:09.279 --> 01:37:15.279
Even when people come to me and say that they've come to me not at their highest of high, or you know, they're in a harder season.
01:37:15.359 --> 01:37:18.159
And it's like, let's get more leads, let's get more in, let's get more in.
01:37:18.239 --> 01:37:28.800
And I'm like, stop trying to like force this busy work when really you actually now have the capacity to go back to improve these things that if we focus on improving this, then it can skyrocket so much more, right?
01:37:29.039 --> 01:37:36.560
Yeah, it's almost like maybe just capitalize on the existing leads, making sure your product or service is exceptional.
01:37:36.800 --> 01:37:42.560
And then you can get more leads and you're gonna convert more, number one, and then you're gonna operate better and offer a better service on product.
01:37:42.800 --> 01:37:43.600
And it's all just a season.
01:37:43.680 --> 01:37:46.399
I feel like there are some people who, when it's slow, they're like they panic, right?
01:37:46.720 --> 01:37:47.439
Basier said than done.
01:37:47.600 --> 01:37:47.760
It is.
01:37:47.920 --> 01:37:50.880
Um but it allows capacity.
01:37:51.039 --> 01:37:54.159
Like it allows capacity that we can go strengthen things.
01:37:54.239 --> 01:37:57.279
Like I remember, for instance, my mom is not a business owner whatsoever.
01:37:57.439 --> 01:38:03.039
And when I had my first little retail store, anytime she would ask me what like about the day, it was how are sales today?
01:38:03.199 --> 01:38:12.560
And sales matter, but there were some days where sales were complete in the trash, but we got so much done that moved the needle of the business forward.
01:38:12.800 --> 01:38:12.960
Right.
01:38:13.279 --> 01:38:20.079
Well, in the last 26 years in business, we, you know, when you lose revenue, because it always, you know, no year is year over year.
01:38:20.399 --> 01:38:28.640
There's always a year where you decline in revenue or something crazy happens, you lose big customers, or you know, or something happens or market changes.
01:38:28.880 --> 01:38:37.119
It does like we've looking back at all those times that we went through, you like clean everything up, you like what is all what are we wasting all this money on?
01:38:37.199 --> 01:38:47.279
You like really focus on because when you're in growth mode, you don't focus on you just like you're probably overspending on things, you're probably overhiring, you're probably doing a lot of things that you're not paying attention to.
01:38:47.520 --> 01:38:50.960
And sometimes that allows you to go fix the company, like you said.
01:38:51.039 --> 01:39:00.640
And then when you do start gaining business again, you're just such a better place uh to number one execute on the business, but just be more profitable, uh, be more efficient.
01:39:00.880 --> 01:39:04.800
And so looking back, that I mean, when you're going through it, it sucks really bad.
01:39:05.039 --> 01:39:08.960
Um, but when looking back, it's always been a benefit, you know, over time.
01:39:09.279 --> 01:39:11.199
It's just hard for people to realize when they're going through it.
01:39:11.359 --> 01:39:11.840
I agree.
01:39:12.079 --> 01:39:15.680
If you go back and tell your younger self one thing, what would you say?
01:39:15.920 --> 01:39:17.840
What does 80-year-old me say?
01:39:18.239 --> 01:39:18.560
Okay.
01:39:18.800 --> 01:39:20.239
What does 80-year-old me say?
01:39:20.319 --> 01:39:21.600
And I think this is bigger than business.
01:39:21.760 --> 01:39:34.000
I think so many people get caught up in small little things that like I always tell my husband, I imagine us being 80 years old on the porch, swinging, I'm showing all my grandkids pictures of me when I was bodybuilding or doing all these different things, right?
01:39:34.159 --> 01:39:41.520
And it's like, is whatever I'm going through or who I'm growing into or what I'm doing, does that make 80-year-old me proud, right?
01:39:41.840 --> 01:39:43.680
I think that's why I try to do so much too.
01:39:43.840 --> 01:39:50.880
I don't want to look back and regret, like, man, I should have did this and should have did that, and like just more and more and more.
01:39:51.279 --> 01:39:51.439
Yeah.
01:39:51.680 --> 01:39:53.279
Um I don't know why.
01:39:53.520 --> 01:39:55.680
I just I I think about that a little bit.
01:39:56.159 --> 01:39:58.159
Not necessarily 80-year-old, but just when I get older.
01:39:58.319 --> 01:40:01.600
It's like, what do I want to look back on and be proud of?
01:40:01.840 --> 01:40:07.119
I think it's probably why I'm really heavy and passionate about the education stuff.
01:40:07.199 --> 01:40:19.600
Like I would really I I would feel like I accomplish a lot if I could hopefully help not just younger men, but younger people not end up how you end up when you get out of high school.
01:40:19.760 --> 01:40:22.800
Uh you don't have any skills and you you're kind of starting over from zero.
01:40:23.039 --> 01:40:24.560
I think that that's a preventable problem.
01:40:24.720 --> 01:40:28.720
And if I can put my dent on that, I think I I would feel pretty accomplished.
01:40:28.800 --> 01:40:30.800
And so that's definitely a a huge goal.
01:40:30.960 --> 01:40:31.439
But it's looking back.
01:40:31.600 --> 01:40:38.479
It's like when I get older, you know, yeah, I have all these businesses, or yeah, we, you know, me and my wife created all this in a great family.
01:40:38.560 --> 01:40:39.279
It's like, but what else?
01:40:39.359 --> 01:40:40.319
Like what else am I looking for?
01:40:40.560 --> 01:40:44.079
And I also think, like you're saying, like, say it's me, 80-year-old me looking back, right?
01:40:44.159 --> 01:40:48.239
Did I did I live and do and build and serve and all the things I want to do with my time on earth?
01:40:48.399 --> 01:40:53.680
But also am I so at peace that I've done it all on my time on earth that I'm good to close out this chapter.
01:40:54.000 --> 01:40:54.560
That's true too.
01:40:54.640 --> 01:40:56.479
Cause I don't want to leave anything on the table either.
01:40:56.720 --> 01:40:56.960
That's right.
01:40:57.199 --> 01:40:58.079
Yeah, that's what I say.
01:40:58.159 --> 01:41:00.880
I'm like, no gift is going unmultiplied.
01:41:01.039 --> 01:41:06.079
Like I may be a lot online, but I use every single gift God has given me to multiply it.
01:41:06.159 --> 01:41:16.399
And I think there are so many out there that have gifts and talents and so many things that they haven't even uncovered, found, searched for, much less used and put out into the world, right?
01:41:16.560 --> 01:41:18.079
And more than just business.
01:41:18.560 --> 01:41:28.640
Where can people get in touch with you if they maybe women that want to absolutely want to fix their they're going through one of the maybe they're going through one of those seasons and they want to fix their business?
01:41:28.800 --> 01:41:32.880
So my personal Instagram is at Branda Caraba, and Caraba's two R's two Bs.
01:41:33.199 --> 01:41:37.840
My fitness company is at power.fit and that's P O W H E R.
01:41:38.239 --> 01:41:43.840
You know, it's very much thought about that like women will think if they lift a five pound weight, they're gonna look like Arnold, which is like not the case.
01:41:43.920 --> 01:41:46.640
So ours is a Barbie girl holding the dumbbell.
01:41:46.800 --> 01:41:49.520
And then my business scaling company is Iconic Academy.
01:41:49.600 --> 01:41:56.159
Um, I'm on my my websites are powerfit.com, randacaraba.com, and then I'm obviously on the app store from that app.
01:41:56.479 --> 01:41:56.960
Awesome.
01:41:57.119 --> 01:41:58.000
Thank you for coming on.
01:41:58.159 --> 01:42:03.279
I do think women that they still think that they're gonna lift a five-pound weight and get too bulky, yeah.
01:42:03.439 --> 01:42:05.119
If that would be a big thing, I don't want to gain too much weight.
01:42:05.279 --> 01:42:10.479
I don't want it's like I don't want to I don't want to get too bulky as a I'm like there is no such thing as building long lean muscle.
01:42:10.640 --> 01:42:11.680
You just build muscle.
01:42:11.920 --> 01:42:12.560
Yeah.
01:42:13.439 --> 01:42:17.119
They're thinking they're gonna look like a bodybuilder on day six.
01:42:17.439 --> 01:42:17.840
100%.
01:42:18.319 --> 01:42:19.680
And I'm like, those girls are working for you.
01:42:20.000 --> 01:42:21.199
My trainer still tells me that all the time.
01:42:21.359 --> 01:42:27.039
I have a woman trainer, and she is like, I still get these girls that come in here and they're like, I don't, I don't want to go, I don't want to lift too many weight.
01:42:27.680 --> 01:42:28.720
I don't want to lift too many weights.
01:42:28.880 --> 01:42:30.800
And she's like, Hold on, hold on.
01:42:31.119 --> 01:42:32.079
It's like day one.
01:42:32.239 --> 01:42:33.039
We're on day one.
01:42:33.119 --> 01:42:35.439
Like, you're we're not gonna get you bulky by lifting weights.
01:42:35.600 --> 01:42:38.159
No, no, and you gotta eat a whole bunch to do it.
01:42:38.479 --> 01:42:40.880
Anyway, we could probably talk about fitness forever, too.
01:42:41.039 --> 01:42:46.000
But yeah, it's a it's a Barbie girl, like with the side profile with the ponytail and holding the dumbbell this way in all pink.
01:42:46.239 --> 01:42:47.199
Well, appreciate you coming on.
01:42:47.359 --> 01:42:47.680
Absolutely.
01:42:47.760 --> 01:42:48.720
Thanks for having me.