SELLEST OSAST
We’re excited to introduce our new podcast series, Subscription Fundamentals. As the name implies, we will be diving into the essentials of the subscription business, including enrollment, billing, payments, fraud, chargebacks and more. Nick Fredrick will be joined on this series by co-host Josh Mathers, Vice President of Product at Rebar Technology, to guide you through the subscription process from the point at which your customer signs up for your product.
Key Takeaways:
(03:24) The absence of formal training in subscription billing and the importance of experience and networking in this industry.
(04:35) The basics of subscription payment flows and the necessity of understanding the enrollment and transaction processes.
(05:24) The centrality of customer retention and engagement in subscription models and strategies to increase lifetime value.
(06:12) The challenges of maintaining customer expectation continuity in the face of new marketing channels and subscription models.
(06:53) Insights into fraud and chargeback management, including prevention strategies and understanding different types of fraud risks.
(08:54) The critical role of data in the success of billing programs, focusing on trends in payment acceptance and chargeback rates.
Resources Mentioned:
Josh Mathers -
https://www.linkedin.com/in/joshuamathers/
Rebar Technology -
https://www.linkedin.com/company/rebar-technology/
Ready to get started with Rebar?
Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.
#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
