SELLEST OSAST
This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability.
But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide.
Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company.
CONTENT TO FIND YOUR WAY IN THE EPISODE
0:58 : Sandya presents herself
2:35 : What does sustainability mean as a denim company according to her ?
3:10 : Is sustainability part of the DNA of the brand ?
4:15 : To what extent their product is more sustainable than any other ?
6:00 : Is it more difficult to source organic fiber ?
7:00 : What certification are they using ?
8:45 : How do you make sure the standards are respected ?
10:00 : How do they manage their repair shop worldwide ?
12:30 : Is repairing jeans becoming a thing in her country ?
13:15 : How repairing jeans is serving their business ?
14:40 : What makes their company stand out ?
15:30 : Do they have a recycling policy ?
16:30 : What are the best certifications to look for ?
17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?
18:30 : How can the fashion industry accelerate sustainable revolution ?
20:00 : The KPI’s they are looking at
21:10 : What does Sandya want to close the door in our industry ?
21:38 : What does she look at to get inspired ?
21:50 : What is the last piece of clothes she bought ?
22:15 : Who would she like to listen to in this podcast ?
KEY LEARNINGS
« Transparent supplies chain are crucial and brand collaboration is a really important part. »
« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. »
« It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »
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