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Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
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Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
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Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
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Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.
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Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.
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Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.
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Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Michael Beach-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.
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