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Today, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products. We talk about:
- How adding AI doesn’t always increase value
- The growing importance of discerning what you should build
- Why you should expect to get the pricing of AI capabilities wrong out of the gate
- Why charging per tokens is pouring sand in the gas tank of your GTM engine
- How it’s also showing your customers your underpants
- Common bad pricing decisions
This is Dan’s second appearance on SaaS Scaled. You can watch his first episode, “Pricing is Simple, But Not Easy. Dan Balcauski Answers Hard Questions.
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