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The Simple Pricing Formula That Can Save Your Law Firm
Here’s why most law firms leave massive money on the table: They price by hours…Instead of pricing by value. That means two clients pay the same — even if one gets 10x more from your work.
The good news? There’s a simple formula to fix it. And if you use it right — it could save your law firm. Let me show you how.
I’m Jeff Hampton, founder of YouTube Rainmakers and I coach lawyers on scaling their practices — without selling their time, sanity, or schedule. Today, I’ll show you a value-based pricing formula that’s being used by the smartest firms in the country. It’s simple, flexible, and can dramatically boost your revenue — without increasing your workload.
The Pricing Problem
Here’s what most lawyers do: They quote based on hours. Or use a flat fee pulled from thin air.
Or charge the same 33% contingency on every PI case — no matter the size.
The problem? Those models ignore the three biggest pricing levers available to you.
Let’s break them down.
Hourly billing is dying. It punishes efficiency. It hides value. And it limits your growth.
Instead, use this formula:
✅ Usage
✅ Users
✅ Value
It’s how big firms price. It’s how consultants price. And now, it’s how your firm should price too.
