SELLEST OSAST
In Episode 5 of Powered by Data, "Building a Modern Tech Stack," Scott McLean, Dan Loeffler and Christine Demetillo unpack how Life Sciences companies are building those ecosystems today. The conversation moves through the four core layers of the stack (data foundation, engagement, operational and compliance), explores why CRM works best as a system of engagement rather than a system of record and makes the case for capturing data broadly while mastering only what matters to the business.
Along the way, the panel digs into the realities of stale license data, the limits of a single source of truth and how empowering field teams with compliant freedom drives both commercial growth and operational maturity.
Time Stamps
00:00 - Intro and Welcome
01:29 - Framing the Life Sciences Tech Stack
03:48 - The Engagement Layer: CRM and the Shift for Emerging Biotechs
07:24 -CRM Misconceptions and Territory Blind Spots
11:09 -Breaking Down Data Silos and the Limits of a Single Source
16:07 - Reverse Mastering: Capture Broadly, Master What Matters
18:47 - Lessons from IBM Watson on Why More Data Wins
21:55 -The Operational Layer: License Currency and Distribution Realities
26:51 - Best Practices for Maintaining Clean, Fresh Data
33:46 - Starting With Compliance First and Empowering Field Teams
40:00 - Measuring ROI Across Integrations, MDM and Compliance
44:31 - Closing Thoughts
Connect with our Presenters
Scott McLean
Executive Director, Sales
linkedin.com/in/ScottMMcLean
Dan Loeffler
Vice President, Product Development
linkedin.com/in/danloeffler
Christine Demetillo
Product Specialist and ESG Subject Matter Expert
linkedin.com/in/mary-christine-demetillo
About MedPro Systems
We help Life Sciences and Healthcare companies drive better health outcomes by navigating complexity throughout their compliance and commercial operations. With tailored data, solutions and service, our nimble, dedicated team of industry veterans simplify every step of the journey, helping our customers move forward with confidence and precision.
Learn More about MedPro Systems: MedProSystems.com
Along the way, the panel digs into the realities of stale license data, the limits of a single source of truth and how empowering field teams with compliant freedom drives both commercial growth and operational maturity.
Time Stamps
00:00 - Intro and Welcome
01:29 - Framing the Life Sciences Tech Stack
03:48 - The Engagement Layer: CRM and the Shift for Emerging Biotechs
07:24 -CRM Misconceptions and Territory Blind Spots
11:09 -Breaking Down Data Silos and the Limits of a Single Source
16:07 - Reverse Mastering: Capture Broadly, Master What Matters
18:47 - Lessons from IBM Watson on Why More Data Wins
21:55 -The Operational Layer: License Currency and Distribution Realities
26:51 - Best Practices for Maintaining Clean, Fresh Data
33:46 - Starting With Compliance First and Empowering Field Teams
40:00 - Measuring ROI Across Integrations, MDM and Compliance
44:31 - Closing Thoughts
Connect with our Presenters
Scott McLean
Executive Director, Sales
linkedin.com/in/ScottMMcLean
Dan Loeffler
Vice President, Product Development
linkedin.com/in/danloeffler
Christine Demetillo
Product Specialist and ESG Subject Matter Expert
linkedin.com/in/mary-christine-demetillo
About MedPro Systems
We help Life Sciences and Healthcare companies drive better health outcomes by navigating complexity throughout their compliance and commercial operations. With tailored data, solutions and service, our nimble, dedicated team of industry veterans simplify every step of the journey, helping our customers move forward with confidence and precision.
Learn More about MedPro Systems: MedProSystems.com
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