SELLEST OSAST
Five examples about clever Customer Acquisition (Cost) Strategies
1. The Happy Meal
2. AOL Discs
3. HoTMaiL
4. Netflix Coupons
5. Zillow vs Expedia
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Notes and highlights from Walton's book, https://amzn.to/2uu4S6q.
More at http://thewaiterspad.com/2018/07/26/sam-walton.
Links at http://thewaiterspad.com
from the 5/2/18 Wharton Moneyball Podcast
...
"In Gladwell's book, he pointed out in the NHL all these great players were all born in January and February. The leagues are all by age, and so they're older than the other kids and they get the best coaches, and they do the best early, and they go in …
"Teams need to be thoughtful in the way they present this information and they need to allow for different players to want data in different ways. They need to be flexible to really make a difference." Cade Massey
"I remember Sam Hinkie talking about how he conveys information to the organization. …
In The Success Equation http://amzn.to/2ecUWVU Michael Mauboussin urgers readers to ask; how fast is mean reversion, how predictable is the result, and are cause and effect easily identifiable? Those answer will guide a person to using base rates or experience as their decision guide.
This clip i…
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