SELLEST OSAST
In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Eric Mistry, Automation Strategist and AI and Automation Transformation Lead at Zapier, the automation platform that connects apps and workflows. Eric's role sits at the intersection of customer success and automation strategy. He shares what the Automation Strategist title actually means, what he automated first and why it changed how he shows up for customers, how Zapier's MCP integration and Claude Code have become his personal cheat code, and why empathy is the most important skill he has ever developed.
What You’ll Learn:
☑️ What the Automation Strategist title means and how it differs from a traditional CSM role
☑️ Why Eric is his own first customer and how internal builds become customer-facing workflows
☑️ What the first things he automated were and what the results actually looked like
☑️ How he thinks about the mindset shift required to move people from zero to one with AI
☑️ What infrastructure you actually need to run a scalable automation stack
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With Custify, you can:
☑️ automate daily tasks through Playbooks
☑️ build individual customer #HealthScores
☑️ create customer segments
☑️ improve your customer communication strategy
☑️ streamline your onboarding process
☑️ track customers’ journeys every step of the way
☑️ get a 360 view of their progress
Want to do great things with your customer success initiative? Keep in touch with us below:
