WEBVTT
00:00:00.160 --> 00:00:09.599
It's Monday y'all and if you happen to be uh watching this particular episode of Marketers Barely Managing on Video, you're gonna see that I'm not in my typical studio.
00:00:09.759 --> 00:00:15.119
That is because I'm at a portable, a mobile studio, if you will, at Content Marketing World.
00:00:15.199 --> 00:00:22.399
Uh you're listening to this a week after it's actually happened because, well, we have to record these in advance a lot of times, you know.
00:00:22.559 --> 00:00:26.480
I'm really not recording episodes on Monday mornings before 5 a.m.
00:00:26.640 --> 00:00:28.320
local time so that you could have them.
00:00:28.480 --> 00:00:30.160
I do often record them in advance.
00:00:30.320 --> 00:00:44.560
But anywho, uh, if you happen to be watching, I am looking into my camera, and behind me is my little conversation studio walls as I am sponsoring and exhibiting, and by exhibiting I mean doing a mobile podcast activation here at Content Marketing World.
00:00:44.719 --> 00:01:00.240
Last week, my whole episode was owed to event profs and event marketers, because this week I, as you can see, I'm experiencing it for myself, and I am looking forward to two solid days of interviewing marketing experts.
00:01:00.399 --> 00:01:18.480
And the mini-series is marketers managing, not barely managing, but actually managing because, well, they are managing to be here, they're they're trying to manage their careers, manage their wherewithal, manage their livelihood, manage their knowledge by being here for professional development, which is kind of what I want to talk about today.
00:01:18.640 --> 00:01:21.680
Um, because I was just having a conversation last night.
00:01:21.920 --> 00:01:24.799
This is not the only conversation I've had about this kind of thing.
00:01:24.959 --> 00:01:35.359
What I want to vent about is how so many companies and employers out there will provide you the lip service when you first apply and are offered a position.
00:01:35.519 --> 00:01:38.799
Like we are so invested in professional development.
00:01:38.959 --> 00:01:52.640
Y'all, we need to be getting those receipts in the interviews because what tends to happen once you do join a job is that suddenly you come around to talking to your manager about like whether there's a conference I would like to go to or attend or something like that.
00:01:52.879 --> 00:02:03.359
Typically it's a paid admission, and suddenly the budget is super tight, or oh, I don't know if we can make sure you're allowed to have that off.
00:02:03.439 --> 00:02:12.000
It's really busy, you know, and we can't fully afford to have you nod on the clock for us and not attending meetings and not doing this, that, or the other that you tend to manage.
00:02:12.240 --> 00:02:16.879
I hope as you're listening to this or watching this, that is not your experience.
00:02:17.039 --> 00:02:26.400
Um, it has been my experience for 18 years in my marketing career, and then prior to that, my office administration career, I was able to recount one single employer in that whole time.
00:02:26.560 --> 00:02:28.080
And y'all uh I changed jobs.
00:02:28.159 --> 00:02:30.400
I think the longest I was at a job was five years.
00:02:30.719 --> 00:02:31.599
Do the math.
00:02:31.759 --> 00:02:38.159
I one employer who did facilitate, they let me fly to another state, attend a multi-date conference.
00:02:38.240 --> 00:02:39.120
It was fabulous, by the way.
00:02:39.199 --> 00:02:42.319
It was Mayo Clinic, they part partnered with Reagan Communications.
00:02:42.479 --> 00:02:43.599
Highly recommended.
00:02:43.759 --> 00:02:48.879
Again, this was about 10-ish, a little over 10 years ago, but if they're still doing the same thing, it's great.
00:02:49.199 --> 00:02:50.800
But that was the one time.
00:02:50.960 --> 00:03:00.479
Every other time, even if it was like a small paid oh ten virtually, I was still expected to manage and moderate the meetings that were always on my calendar.
00:03:00.560 --> 00:03:03.039
I wasn't allowed to move anything or reschedule anything.
00:03:03.280 --> 00:03:11.360
Oftentimes I'd be planning to go to a session and oh no, we need you, we you need to not go to that because we need you on this call that suddenly became an emergency.
00:03:11.599 --> 00:03:15.599
Y'all, you are really the only ones who can prioritize your professional development.
00:03:15.759 --> 00:03:16.879
I it's sad to say.
00:03:17.039 --> 00:03:26.319
Again, if you work for a company or are a company that makes sure you prioritize this and you put your money where your mouth is and you do it, you deserve all my accolades.
00:03:26.400 --> 00:03:26.879
Seriously.
00:03:27.039 --> 00:03:28.719
You are few and far between.
00:03:28.960 --> 00:03:43.919
And for those of you who are out there who are a people manager, it is on you to make sure this is part of your regular check-ins and your um cultivation of your employees, your team members, your direct reports.
00:03:44.159 --> 00:03:50.560
You should always be asking them once a quarter at least, saying, Hey, is there anything you'd like to attend, or what are you doing for professional development?
00:03:50.719 --> 00:03:52.159
How can I help you?
00:03:52.479 --> 00:03:53.439
And I get it.
00:03:53.599 --> 00:04:02.960
A lot of us, our hands are tied when it comes to like trying to say, hey, let me provide that budget or that time or whatever to make sure you can go develop yourself.
00:04:03.120 --> 00:04:08.479
But if you have the means, if you have that power and influence at your job, please make sure you're doing it.
00:04:08.719 --> 00:04:18.560
I just want to say too, so many people will come back and say, Well, if we we don't want them to leave, you know, what if they what if that person gets so skilled that they leave us and leave their role?
00:04:18.720 --> 00:04:19.199
You know what?
00:04:19.279 --> 00:04:20.639
That's your job.
00:04:20.879 --> 00:04:25.360
That's your goal as a people manager to elevate your person.
00:04:25.759 --> 00:04:29.519
You are probably gonna run into some of employees who don't necessarily want.
00:04:29.680 --> 00:04:33.439
Maybe they don't they like their job and they're like, I like where I'm at, I don't want to move on.
00:04:33.600 --> 00:04:34.639
But a lot do.
00:04:34.959 --> 00:04:43.040
It is your job as a people manager to help that person, whether they stay at your company or not, to help them be all they can be and all that they want to be.
00:04:43.360 --> 00:04:46.240
That is my story, and I'm sticking to it.
00:04:46.399 --> 00:04:47.680
Let me know what you think.
00:04:47.839 --> 00:04:50.240
Uh, we do have a WhatsApp community, by the way.
00:04:50.319 --> 00:04:52.879
Uh, the link is in the show notes, and you can go check it out.
00:04:53.040 --> 00:04:58.959
Some announcements go out here and there, but I also sometimes put questions in there and would love to have you guys chat back and forth.
00:04:59.120 --> 00:05:06.319
A little community you can develop for yourself and come to and vent and also give me some ideas for future episodes because I love those.
00:05:06.480 --> 00:05:08.959
Um, I'm also just gonna vent really quickly.
00:05:09.199 --> 00:05:15.839
Naturally, on a day when I'm going to be on camera most of today, I love that my eyes are watering like gangbusters right now.
00:05:15.920 --> 00:05:18.639
It obviously I'm in Denver and it's super dry all the time.
00:05:18.879 --> 00:05:22.240
They've been watering since I put my makeup on today, which is just what you want.
00:05:22.480 --> 00:05:27.839
Fortunately, as I always tell my podcast guests, I'm the least important person on that camera.
00:05:28.000 --> 00:05:29.199
It's always about my guest.
00:05:29.439 --> 00:05:33.680
So as long as my guests sound and look and feel amazing, that is the goal.
00:05:33.920 --> 00:05:36.720
So we'll see how my makeup holds up the rest of the day.
00:05:36.879 --> 00:05:38.319
Not really confident about it.
00:05:38.560 --> 00:05:43.519
But also find me on social, my company is, but wait, there's more, two O's, M-O-O-R-E.
00:05:43.920 --> 00:05:46.079
And also, Rachel has the mic as my handle.
00:05:46.240 --> 00:06:01.279
I'm always loving to push forward great opportunities that, hey, this is a solid conference or webinar or workshop or seminar or whatever, seminar and webinar kind of rhyme that someone could go to to elevate their marketing prowess.
00:06:01.439 --> 00:06:17.519
Uh, if you have any recommendations, suggestions, much like I offered for Mayo Clinic and Reagan Communications earlier, please drop those on social, let other people know about them, because that is the big thing where it's like to cajole an employer into paying for you to go to something like that.
00:06:17.680 --> 00:06:20.079
It's always great when it can come recommended.
00:06:20.319 --> 00:06:26.800
Um, just like with anything else in marketing, reviews are key and matter way more than anything they could put out online.
00:06:26.879 --> 00:06:28.319
It's always that word of mouth thing.
00:06:28.480 --> 00:06:30.079
So really great when you can offer that.
00:06:30.240 --> 00:06:32.959
But with that, y'all, that is the episode.
00:06:33.040 --> 00:06:36.480
Um, once again, you're hearing this a week after Content Marketing World.
00:06:36.560 --> 00:06:40.319
Uh, if I saw you at Content Marketing World and you're hearing this, let me know.
00:06:40.560 --> 00:06:42.079
I love connecting with everybody.
00:06:42.240 --> 00:06:47.040
Like even just before the conference got underway yesterday, got to talk to a bunch of people, meet some new ones.
00:06:47.199 --> 00:06:56.639
Um, it's amazing what uh tattoos, by the way, which you cannot see in this video because I'm wearing my branded quarter zip, but uh it's amazing what how tattoos can bring people together.
00:06:56.720 --> 00:06:58.879
Uh that happened like at least twice yesterday.
00:06:59.600 --> 00:07:00.079
All right.
00:07:00.319 --> 00:07:01.600
Have a great week, y'all.
00:07:01.680 --> 00:07:06.959
You can do this, you can get through this, and you will manage to be great in spite of everything coming your way.
00:07:07.120 --> 00:07:08.399
This has been Rachel Moore.
00:07:08.480 --> 00:07:12.399
This has been Marketers Barely Managing, and uh, I'll talk to you next week.
00:07:12.639 --> 00:07:13.199
Bye.
00:00:00.160 --> 00:00:09.599
It's Monday y'all and if you happen to be uh watching this particular episode of Marketers Barely Managing on Video, you're gonna see that I'm not in my typical studio.
00:00:09.759 --> 00:00:15.119
That is because I'm at a portable, a mobile studio, if you will, at Content Marketing World.
00:00:15.199 --> 00:00:22.399
Uh you're listening to this a week after it's actually happened because, well, we have to record these in advance a lot of times, you know.
00:00:22.559 --> 00:00:26.480
I'm really not recording episodes on Monday mornings before 5 a.m.
00:00:26.640 --> 00:00:28.320
local time so that you could have them.
00:00:28.480 --> 00:00:30.160
I do often record them in advance.
00:00:30.320 --> 00:00:44.560
But anywho, uh, if you happen to be watching, I am looking into my camera, and behind me is my little conversation studio walls as I am sponsoring and exhibiting, and by exhibiting I mean doing a mobile podcast activation here at Content Marketing World.
00:00:44.719 --> 00:01:00.240
Last week, my whole episode was owed to event profs and event marketers, because this week I, as you can see, I'm experiencing it for myself, and I am looking forward to two solid days of interviewing marketing experts.
00:01:00.399 --> 00:01:18.480
And the mini-series is marketers managing, not barely managing, but actually managing because, well, they are managing to be here, they're they're trying to manage their careers, manage their wherewithal, manage their livelihood, manage their knowledge by being here for professional development, which is kind of what I want to talk about today.
00:01:18.640 --> 00:01:21.680
Um, because I was just having a conversation last night.
00:01:21.920 --> 00:01:24.799
This is not the only conversation I've had about this kind of thing.
00:01:24.959 --> 00:01:35.359
What I want to vent about is how so many companies and employers out there will provide you the lip service when you first apply and are offered a position.
00:01:35.519 --> 00:01:38.799
Like we are so invested in professional development.
00:01:38.959 --> 00:01:52.640
Y'all, we need to be getting those receipts in the interviews because what tends to happen once you do join a job is that suddenly you come around to talking to your manager about like whether there's a conference I would like to go to or attend or something like that.
00:01:52.879 --> 00:02:03.359
Typically it's a paid admission, and suddenly the budget is super tight, or oh, I don't know if we can make sure you're allowed to have that off.
00:02:03.439 --> 00:02:12.000
It's really busy, you know, and we can't fully afford to have you nod on the clock for us and not attending meetings and not doing this, that, or the other that you tend to manage.
00:02:12.240 --> 00:02:16.879
I hope as you're listening to this or watching this, that is not your experience.
00:02:17.039 --> 00:02:26.400
Um, it has been my experience for 18 years in my marketing career, and then prior to that, my office administration career, I was able to recount one single employer in that whole time.
00:02:26.560 --> 00:02:28.080
And y'all uh I changed jobs.
00:02:28.159 --> 00:02:30.400
I think the longest I was at a job was five years.
00:02:30.719 --> 00:02:31.599
Do the math.
00:02:31.759 --> 00:02:38.159
I one employer who did facilitate, they let me fly to another state, attend a multi-date conference.
00:02:38.240 --> 00:02:39.120
It was fabulous, by the way.
00:02:39.199 --> 00:02:42.319
It was Mayo Clinic, they part partnered with Reagan Communications.
00:02:42.479 --> 00:02:43.599
Highly recommended.
00:02:43.759 --> 00:02:48.879
Again, this was about 10-ish, a little over 10 years ago, but if they're still doing the same thing, it's great.
00:02:49.199 --> 00:02:50.800
But that was the one time.
00:02:50.960 --> 00:03:00.479
Every other time, even if it was like a small paid oh ten virtually, I was still expected to manage and moderate the meetings that were always on my calendar.
00:03:00.560 --> 00:03:03.039
I wasn't allowed to move anything or reschedule anything.
00:03:03.280 --> 00:03:11.360
Oftentimes I'd be planning to go to a session and oh no, we need you, we you need to not go to that because we need you on this call that suddenly became an emergency.
00:03:11.599 --> 00:03:15.599
Y'all, you are really the only ones who can prioritize your professional development.
00:03:15.759 --> 00:03:16.879
I it's sad to say.
00:03:17.039 --> 00:03:26.319
Again, if you work for a company or are a company that makes sure you prioritize this and you put your money where your mouth is and you do it, you deserve all my accolades.
00:03:26.400 --> 00:03:26.879
Seriously.
00:03:27.039 --> 00:03:28.719
You are few and far between.
00:03:28.960 --> 00:03:43.919
And for those of you who are out there who are a people manager, it is on you to make sure this is part of your regular check-ins and your um cultivation of your employees, your team members, your direct reports.
00:03:44.159 --> 00:03:50.560
You should always be asking them once a quarter at least, saying, Hey, is there anything you'd like to attend, or what are you doing for professional development?
00:03:50.719 --> 00:03:52.159
How can I help you?
00:03:52.479 --> 00:03:53.439
And I get it.
00:03:53.599 --> 00:04:02.960
A lot of us, our hands are tied when it comes to like trying to say, hey, let me provide that budget or that time or whatever to make sure you can go develop yourself.
00:04:03.120 --> 00:04:08.479
But if you have the means, if you have that power and influence at your job, please make sure you're doing it.
00:04:08.719 --> 00:04:18.560
I just want to say too, so many people will come back and say, Well, if we we don't want them to leave, you know, what if they what if that person gets so skilled that they leave us and leave their role?
00:04:18.720 --> 00:04:19.199
You know what?
00:04:19.279 --> 00:04:20.639
That's your job.
00:04:20.879 --> 00:04:25.360
That's your goal as a people manager to elevate your person.
00:04:25.759 --> 00:04:29.519
You are probably gonna run into some of employees who don't necessarily want.
00:04:29.680 --> 00:04:33.439
Maybe they don't they like their job and they're like, I like where I'm at, I don't want to move on.
00:04:33.600 --> 00:04:34.639
But a lot do.
00:04:34.959 --> 00:04:43.040
It is your job as a people manager to help that person, whether they stay at your company or not, to help them be all they can be and all that they want to be.
00:04:43.360 --> 00:04:46.240
That is my story, and I'm sticking to it.
00:04:46.399 --> 00:04:47.680
Let me know what you think.
00:04:47.839 --> 00:04:50.240
Uh, we do have a WhatsApp community, by the way.
00:04:50.319 --> 00:04:52.879
Uh, the link is in the show notes, and you can go check it out.
00:04:53.040 --> 00:04:58.959
Some announcements go out here and there, but I also sometimes put questions in there and would love to have you guys chat back and forth.
00:04:59.120 --> 00:05:06.319
A little community you can develop for yourself and come to and vent and also give me some ideas for future episodes because I love those.
00:05:06.480 --> 00:05:08.959
Um, I'm also just gonna vent really quickly.
00:05:09.199 --> 00:05:15.839
Naturally, on a day when I'm going to be on camera most of today, I love that my eyes are watering like gangbusters right now.
00:05:15.920 --> 00:05:18.639
It obviously I'm in Denver and it's super dry all the time.
00:05:18.879 --> 00:05:22.240
They've been watering since I put my makeup on today, which is just what you want.
00:05:22.480 --> 00:05:27.839
Fortunately, as I always tell my podcast guests, I'm the least important person on that camera.
00:05:28.000 --> 00:05:29.199
It's always about my guest.
00:05:29.439 --> 00:05:33.680
So as long as my guests sound and look and feel amazing, that is the goal.
00:05:33.920 --> 00:05:36.720
So we'll see how my makeup holds up the rest of the day.
00:05:36.879 --> 00:05:38.319
Not really confident about it.
00:05:38.560 --> 00:05:43.519
But also find me on social, my company is, but wait, there's more, two O's, M-O-O-R-E.
00:05:43.920 --> 00:05:46.079
And also, Rachel has the mic as my handle.
00:05:46.240 --> 00:06:01.279
I'm always loving to push forward great opportunities that, hey, this is a solid conference or webinar or workshop or seminar or whatever, seminar and webinar kind of rhyme that someone could go to to elevate their marketing prowess.
00:06:01.439 --> 00:06:17.519
Uh, if you have any recommendations, suggestions, much like I offered for Mayo Clinic and Reagan Communications earlier, please drop those on social, let other people know about them, because that is the big thing where it's like to cajole an employer into paying for you to go to something like that.
00:06:17.680 --> 00:06:20.079
It's always great when it can come recommended.
00:06:20.319 --> 00:06:26.800
Um, just like with anything else in marketing, reviews are key and matter way more than anything they could put out online.
00:06:26.879 --> 00:06:28.319
It's always that word of mouth thing.
00:06:28.480 --> 00:06:30.079
So really great when you can offer that.
00:06:30.240 --> 00:06:32.959
But with that, y'all, that is the episode.
00:06:33.040 --> 00:06:36.480
Um, once again, you're hearing this a week after Content Marketing World.
00:06:36.560 --> 00:06:40.319
Uh, if I saw you at Content Marketing World and you're hearing this, let me know.
00:06:40.560 --> 00:06:42.079
I love connecting with everybody.
00:06:42.240 --> 00:06:47.040
Like even just before the conference got underway yesterday, got to talk to a bunch of people, meet some new ones.
00:06:47.199 --> 00:06:56.639
Um, it's amazing what uh tattoos, by the way, which you cannot see in this video because I'm wearing my branded quarter zip, but uh it's amazing what how tattoos can bring people together.
00:06:56.720 --> 00:06:58.879
Uh that happened like at least twice yesterday.
00:06:59.600 --> 00:07:00.079
All right.
00:07:00.319 --> 00:07:01.600
Have a great week, y'all.
00:07:01.680 --> 00:07:06.959
You can do this, you can get through this, and you will manage to be great in spite of everything coming your way.
00:07:07.120 --> 00:07:08.399
This has been Rachel Moore.
00:07:08.480 --> 00:07:12.399
This has been Marketers Barely Managing, and uh, I'll talk to you next week.
00:07:12.639 --> 00:07:13.199
Bye.
