SELLEST OSAST
How do you know when it's time to add TV to your Marketing mix?
In this episode, Nik sits down with Cody Plofker, former CEO of Jones Road Beauty, and Sean Drobeck, Senior Team Lead, Services at Tatari (our presenting sponsor for this episode), to break down exactly how Jones Road built TV into a quarter of its ad spend, starting from zero TV experience.
Cody shares how he scaled Jones Road entirely on paid social before hitting a wall of diminishing returns, why he assumed TV was only for giant brands (and why he was wrong), and how the channel created a halo effect that made his Meta campaigns convert even better.
Sean then breaks down how Tatari builds a TV strategy for brands testing the channel for the first time, the truth behind remnant inventory, and why chasing free ad credits is the wrong way to judge a TV partner.
You'll learn how to think about linear vs. streaming vs. CTV, how much budget you actually need to get statistically significant results, and how to measure TV without letting any platform grade its own homework.
Whether you're bootstrapped and skeptical of TV or gearing up to test the channel before Q4, this episode gives you the exact framework Cody used to scale.
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Tatari helps brands run TV like a modern performance channel.
Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform.
By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social.
The result: more control, better reach, and TV spend that can actually be tied back to business results.
Learn more at https://lp.tatari.tv/limited-supply
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Follow Cody Plofker on Twitter/X: https://x.com/codyplof
Follow Sean Drobeck on LinkedIn: https://www.linkedin.com/in/seandrobeck/
Follow Nik on Twitter/X: https://www.twitter.com/mrsharma
