WEBVTT
00:00:02.640 --> 00:00:05.639
Welcome to Let's run Facebook ads with me, Nick Boddington.
00:00:05.839 --> 00:00:08.599
This podcast is your go to for mastering Facebook ads.
00:00:08.599 --> 00:00:11.599
But as you know, success doesn't stop at the ad itself.
00:00:11.640 --> 00:00:17.120
We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more.
00:00:17.600 --> 00:00:22.640
If you're ready to take your skills to the next level, check out my new school platform@school.com.
00:00:22.640 --> 00:00:23.879
The Ads clinic.
00:00:23.879 --> 00:00:32.880
Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business.
00:00:32.880 --> 00:00:37.840
And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel.
00:00:37.840 --> 00:00:44.159
It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast.
00:00:45.240 --> 00:00:50.039
Hello and welcome back to Let's Run Facebook Ads, a podcast for myself.
00:00:50.039 --> 00:00:53.039
Nick Boddington, who remembers Dynamic Creative.
00:00:53.039 --> 00:00:56.960
Have any of you been running ads long enough to remember what Dynamic Creative was?
00:00:56.960 --> 00:00:58.840
It was amazing.
00:00:58.840 --> 00:01:09.200
you remember that little bit in the ad set still there, but now it says dynamic creative, no longer available because basically where we could add in multiple creators.
00:01:09.439 --> 00:01:11.519
Remember there's no remember this.
00:01:11.519 --> 00:01:14.000
Let's go back.
00:01:11.519 --> 00:01:14.000
Come on. Let's go back like five years.
00:01:14.000 --> 00:01:33.799
And that feature came out that we could tick the box inside our ad set, which allowed us, rather than having one creative, one headline, one primary text and one description, dynamic rated allowed us to add ten and then five headlines, five primary text and five.
00:01:35.120 --> 00:01:36.239
And five descriptions.
00:01:36.239 --> 00:01:39.200
Right. Getting there. Sorry, just the end of the day. It's Friday.
00:01:39.200 --> 00:01:40.280
It's getting to the end.
00:01:40.280 --> 00:01:43.439
And then we'll be able to run ads like that into one.
00:01:43.439 --> 00:01:56.280
So if we had a low spend like 20 or 30 pounds or whatever, even sometimes less back in those days, 5 or 10 meta would optimize them because it's all like in one ad, and we'd just give it different types of content, different types of messaging, all talking to our ICP.
00:01:56.280 --> 00:01:57.519
And it would just run.
00:01:57.519 --> 00:02:20.199
And then the magic of this was we would able to go into our ad set, into our columns, our ad columns, and go on to break down and then down at the bottom of the breakdown, we'd have dynamic creative, and then we could see what headlines, what we could see, what descriptions want, what image or video, what creative one.
00:02:20.199 --> 00:02:32.879
And then we could start right at the beginning, like rebuilding another ad to go, okay, so that creative one with that headline and then that description and that primary text, and then we could build another ad where it would be like the winner.
00:02:32.879 --> 00:02:38.919
So this is like going back to like 5 or 6 years where we would do this on purpose as a test to then build.
00:02:38.960 --> 00:02:41.360
And I think maybe it was even creative for that reason.
00:02:41.360 --> 00:02:44.120
I can't actually remember, but it went away.
00:02:44.120 --> 00:02:54.680
And you've seen her assets now that it's some work, some didn't, and it's just basically disappearing, which was a real pain because I loved Hey, while I've got you, I just wanted to ask.
00:02:54.680 --> 00:02:59.000
Would you like me to go into your ads manager and actually see what's working?
00:02:59.159 --> 00:03:02.319
Because I bet your ads aren't broken and I bet we can fix something.
00:03:02.319 --> 00:03:05.400
There's a reason our top clients stop guessing and start scaling.
00:03:05.400 --> 00:03:12.639
So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix.
00:03:12.639 --> 00:03:16.560
100% no fluff, no sales pitch, just a pro-level ad review.
00:03:16.680 --> 00:03:22.879
So book your 30 minute free Facebook ad review session and walk away with some instant wins.
00:03:22.919 --> 00:03:26.400
Go to the Ads Clinic icon and book your call today.
00:03:26.439 --> 00:03:30.879
Do it now before you forget, but make sure you come back to listen to the rest of the podcast.
00:03:30.879 --> 00:03:37.280
Enjoy! Then they brought in flexible, remember flexible, which was like same kind of set up.
00:03:37.280 --> 00:03:43.719
And you choose I want to do flexible creative and you're allowed to do all these different things that started and that was great as well.
00:03:43.719 --> 00:03:53.280
But the problem was you couldn't go to breakdowns, and every time you went to try and see the breakdown, it would just be like load, load, load, nothing would happen.
00:03:53.280 --> 00:03:57.159
Well, you know how they've now changed it again.
00:03:57.319 --> 00:04:02.840
So flexible has now gone dynamics creatives gone flexible are just not around for a long time.
00:04:02.840 --> 00:04:29.279
But you know now when you go and build an ad I'm saying you know now if you guys do this all the time, I'm hoping you do because you listen to this podcast, you go in to build the ad, and you can see now that you can put in ten different creatives, and you have that little line just at the bottom of the screen when you pop up opens and you can tick on them and they go and for down to the bottom you can untick them and they go back up to you with a bit of sound effects back up to the top.
00:04:29.600 --> 00:04:45.519
That there is now I'm saying, is basically the new dynamic creative because in my ad set and I've got YouTube video coming out Wednesday, which is after this comes out, but Michael will link the description to the YouTube once it's out to this podcast.
00:04:45.519 --> 00:04:47.439
you were my school community, I'll be posting it anyway.
00:04:47.439 --> 00:04:50.000
If you've got your email address, you'll see it on an email there.
00:04:50.000 --> 00:04:58.279
All the things I'm sending and if you don't join my free school community, go to the school forward, slash the ads clinic to join.
00:04:58.279 --> 00:04:58.879
It's free.
00:04:58.879 --> 00:05:09.959
So yeah, basically I'm seeing this new direct creative because I've recently done some tests in my own account ad account, and I've built it using the system that they're allowing us to.
00:05:10.000 --> 00:05:13.160
I haven't used all ten creative, just used some whatever.
00:05:13.360 --> 00:05:19.240
And then I go into my columns and I go to break down and I choose images or image.
00:05:19.279 --> 00:05:21.560
I think it says image video.
00:05:21.560 --> 00:05:24.959
And something else is that guys, it's there.
00:05:24.959 --> 00:05:29.399
Like, I could see that only one of them, I had one out of like the eight that went in there.
00:05:29.399 --> 00:05:31.519
But we've got that intelligence.
00:05:31.519 --> 00:05:32.480
It's amazing.
00:05:32.480 --> 00:05:47.680
So this is my way for smaller businesses to test, because if you don't, if you haven't got loads of budget, and you want to test well, you can go in, create one campaign, one ad set, put five ads images into that one ad.
00:05:47.720 --> 00:05:54.120
You could put some multiple headlines, multiple primary text and press go publish.
00:05:54.120 --> 00:06:07.959
It will run on you $20 or 20 pounds a day, and you will be able to go back into your columns and you will be able to select columns, breakdown images and videos, and it will show you which images and videos work.
00:06:07.959 --> 00:06:14.040
It's amazing because before we just couldn't see it and we knew it was happening, but we couldn't see it.
00:06:14.040 --> 00:06:16.519
So that kind of makes us just like, oh, we're all control freaks.
00:06:16.519 --> 00:06:17.439
We're human beings.
00:06:17.439 --> 00:06:18.759
We just want to be in control.
00:06:18.759 --> 00:06:20.519
And if we're not in control, it annoys us.
00:06:20.519 --> 00:06:23.639
So it's there, guys. That's it.
00:06:23.720 --> 00:06:33.959
Sort of got to say go and check it out, build some ads, put your creatives into it, but your headlines into it, run it for a few days and then go and see and have a look for yourself.
00:06:34.160 --> 00:06:35.240
I hope that helps.
00:06:35.240 --> 00:06:37.000
I'm happy you can tell them in a good mood because of this.
00:06:37.000 --> 00:06:38.319
It's like it's changing the game.
00:06:38.319 --> 00:06:43.279
I helped so many small businesses who are struggling with the new structures and all this sort of stuff.
00:06:43.879 --> 00:06:44.920
This could be great.
00:06:44.920 --> 00:06:47.480
It's going to really help small businesses get forward.
00:06:47.480 --> 00:06:50.360
So go and check it out.
00:06:47.480 --> 00:06:50.360
See you in the next one. Bye.
00:06:52.399 --> 00:06:53.920
Thank you for joining us again today.
00:06:53.920 --> 00:06:55.839
please feel free to drop us a message.
00:06:55.839 --> 00:06:59.519
We'd love to hear from you and any questions that you would like answered.
00:06:59.519 --> 00:07:03.079
We can do that here on the podcast. You.
00:00:02.640 --> 00:00:05.639
Welcome to Let's run Facebook ads with me, Nick Boddington.
00:00:05.839 --> 00:00:08.599
This podcast is your go to for mastering Facebook ads.
00:00:08.599 --> 00:00:11.599
But as you know, success doesn't stop at the ad itself.
00:00:11.640 --> 00:00:17.120
We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more.
00:00:17.600 --> 00:00:22.640
If you're ready to take your skills to the next level, check out my new school platform@school.com.
00:00:22.640 --> 00:00:23.879
The Ads clinic.
00:00:23.879 --> 00:00:32.880
Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business.
00:00:32.880 --> 00:00:37.840
And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel.
00:00:37.840 --> 00:00:44.159
It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast.
00:00:45.240 --> 00:00:50.039
Hello and welcome back to Let's Run Facebook Ads, a podcast for myself.
00:00:50.039 --> 00:00:53.039
Nick Boddington, who remembers Dynamic Creative.
00:00:53.039 --> 00:00:56.960
Have any of you been running ads long enough to remember what Dynamic Creative was?
00:00:56.960 --> 00:00:58.840
It was amazing.
00:00:58.840 --> 00:01:09.200
you remember that little bit in the ad set still there, but now it says dynamic creative, no longer available because basically where we could add in multiple creators.
00:01:09.439 --> 00:01:11.519
Remember there's no remember this.
00:01:11.519 --> 00:01:14.000
Let's go back.
00:01:11.519 --> 00:01:14.000
Come on. Let's go back like five years.
00:01:14.000 --> 00:01:33.799
And that feature came out that we could tick the box inside our ad set, which allowed us, rather than having one creative, one headline, one primary text and one description, dynamic rated allowed us to add ten and then five headlines, five primary text and five.
00:01:35.120 --> 00:01:36.239
And five descriptions.
00:01:36.239 --> 00:01:39.200
Right. Getting there. Sorry, just the end of the day. It's Friday.
00:01:39.200 --> 00:01:40.280
It's getting to the end.
00:01:40.280 --> 00:01:43.439
And then we'll be able to run ads like that into one.
00:01:43.439 --> 00:01:56.280
So if we had a low spend like 20 or 30 pounds or whatever, even sometimes less back in those days, 5 or 10 meta would optimize them because it's all like in one ad, and we'd just give it different types of content, different types of messaging, all talking to our ICP.
00:01:56.280 --> 00:01:57.519
And it would just run.
00:01:57.519 --> 00:02:20.199
And then the magic of this was we would able to go into our ad set, into our columns, our ad columns, and go on to break down and then down at the bottom of the breakdown, we'd have dynamic creative, and then we could see what headlines, what we could see, what descriptions want, what image or video, what creative one.
00:02:20.199 --> 00:02:32.879
And then we could start right at the beginning, like rebuilding another ad to go, okay, so that creative one with that headline and then that description and that primary text, and then we could build another ad where it would be like the winner.
00:02:32.879 --> 00:02:38.919
So this is like going back to like 5 or 6 years where we would do this on purpose as a test to then build.
00:02:38.960 --> 00:02:41.360
And I think maybe it was even creative for that reason.
00:02:41.360 --> 00:02:44.120
I can't actually remember, but it went away.
00:02:44.120 --> 00:02:54.680
And you've seen her assets now that it's some work, some didn't, and it's just basically disappearing, which was a real pain because I loved Hey, while I've got you, I just wanted to ask.
00:02:54.680 --> 00:02:59.000
Would you like me to go into your ads manager and actually see what's working?
00:02:59.159 --> 00:03:02.319
Because I bet your ads aren't broken and I bet we can fix something.
00:03:02.319 --> 00:03:05.400
There's a reason our top clients stop guessing and start scaling.
00:03:05.400 --> 00:03:12.639
So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix.
00:03:12.639 --> 00:03:16.560
100% no fluff, no sales pitch, just a pro-level ad review.
00:03:16.680 --> 00:03:22.879
So book your 30 minute free Facebook ad review session and walk away with some instant wins.
00:03:22.919 --> 00:03:26.400
Go to the Ads Clinic icon and book your call today.
00:03:26.439 --> 00:03:30.879
Do it now before you forget, but make sure you come back to listen to the rest of the podcast.
00:03:30.879 --> 00:03:37.280
Enjoy! Then they brought in flexible, remember flexible, which was like same kind of set up.
00:03:37.280 --> 00:03:43.719
And you choose I want to do flexible creative and you're allowed to do all these different things that started and that was great as well.
00:03:43.719 --> 00:03:53.280
But the problem was you couldn't go to breakdowns, and every time you went to try and see the breakdown, it would just be like load, load, load, nothing would happen.
00:03:53.280 --> 00:03:57.159
Well, you know how they've now changed it again.
00:03:57.319 --> 00:04:02.840
So flexible has now gone dynamics creatives gone flexible are just not around for a long time.
00:04:02.840 --> 00:04:29.279
But you know now when you go and build an ad I'm saying you know now if you guys do this all the time, I'm hoping you do because you listen to this podcast, you go in to build the ad, and you can see now that you can put in ten different creatives, and you have that little line just at the bottom of the screen when you pop up opens and you can tick on them and they go and for down to the bottom you can untick them and they go back up to you with a bit of sound effects back up to the top.
00:04:29.600 --> 00:04:45.519
That there is now I'm saying, is basically the new dynamic creative because in my ad set and I've got YouTube video coming out Wednesday, which is after this comes out, but Michael will link the description to the YouTube once it's out to this podcast.
00:04:45.519 --> 00:04:47.439
you were my school community, I'll be posting it anyway.
00:04:47.439 --> 00:04:50.000
If you've got your email address, you'll see it on an email there.
00:04:50.000 --> 00:04:58.279
All the things I'm sending and if you don't join my free school community, go to the school forward, slash the ads clinic to join.
00:04:58.279 --> 00:04:58.879
It's free.
00:04:58.879 --> 00:05:09.959
So yeah, basically I'm seeing this new direct creative because I've recently done some tests in my own account ad account, and I've built it using the system that they're allowing us to.
00:05:10.000 --> 00:05:13.160
I haven't used all ten creative, just used some whatever.
00:05:13.360 --> 00:05:19.240
And then I go into my columns and I go to break down and I choose images or image.
00:05:19.279 --> 00:05:21.560
I think it says image video.
00:05:21.560 --> 00:05:24.959
And something else is that guys, it's there.
00:05:24.959 --> 00:05:29.399
Like, I could see that only one of them, I had one out of like the eight that went in there.
00:05:29.399 --> 00:05:31.519
But we've got that intelligence.
00:05:31.519 --> 00:05:32.480
It's amazing.
00:05:32.480 --> 00:05:47.680
So this is my way for smaller businesses to test, because if you don't, if you haven't got loads of budget, and you want to test well, you can go in, create one campaign, one ad set, put five ads images into that one ad.
00:05:47.720 --> 00:05:54.120
You could put some multiple headlines, multiple primary text and press go publish.
00:05:54.120 --> 00:06:07.959
It will run on you $20 or 20 pounds a day, and you will be able to go back into your columns and you will be able to select columns, breakdown images and videos, and it will show you which images and videos work.
00:06:07.959 --> 00:06:14.040
It's amazing because before we just couldn't see it and we knew it was happening, but we couldn't see it.
00:06:14.040 --> 00:06:16.519
So that kind of makes us just like, oh, we're all control freaks.
00:06:16.519 --> 00:06:17.439
We're human beings.
00:06:17.439 --> 00:06:18.759
We just want to be in control.
00:06:18.759 --> 00:06:20.519
And if we're not in control, it annoys us.
00:06:20.519 --> 00:06:23.639
So it's there, guys. That's it.
00:06:23.720 --> 00:06:33.959
Sort of got to say go and check it out, build some ads, put your creatives into it, but your headlines into it, run it for a few days and then go and see and have a look for yourself.
00:06:34.160 --> 00:06:35.240
I hope that helps.
00:06:35.240 --> 00:06:37.000
I'm happy you can tell them in a good mood because of this.
00:06:37.000 --> 00:06:38.319
It's like it's changing the game.
00:06:38.319 --> 00:06:43.279
I helped so many small businesses who are struggling with the new structures and all this sort of stuff.
00:06:43.879 --> 00:06:44.920
This could be great.
00:06:44.920 --> 00:06:47.480
It's going to really help small businesses get forward.
00:06:47.480 --> 00:06:50.360
So go and check it out.
00:06:47.480 --> 00:06:50.360
See you in the next one. Bye.
00:06:52.399 --> 00:06:53.920
Thank you for joining us again today.
00:06:53.920 --> 00:06:55.839
please feel free to drop us a message.
00:06:55.839 --> 00:06:59.519
We'd love to hear from you and any questions that you would like answered.
00:06:59.519 --> 00:07:03.079
We can do that here on the podcast. You.
