Launch Codes
Launch Codes
✓

04. ChatGPT Meets the Internet, B2B Sales & Marketing Disorder, and the Future of Process Documentation

00:39:06
Podcasts
RSS
Link

SELLEST OSAST

04. ChatGPT Meets the Internet, B2B Sales & Marketing Disorder, and the Future of Process Documentation

In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, VP of Consulting at RP. First, we cover major announcements in AI, including ChatGPT’s access to the internet, testing out its ‘See, Hear, Speak’ functionality, and how OpenAI will limit ChatGPT from bypassing paywalls. We’ll also discuss a new LinkedIn analysis that finds only 16% of B2B sales and marketing teams are properly aligned and answer a question from the MO PROs community about creating a culture of process documentation. We’ll also discuss new AI legislation and whether B2C tools can replace the B2B marketing automation platforms. Enjoy!

---

Stay connected

Subscribe to our monthly newsletter

Visit our website

Follow us on LinkedIn

Read the transcript

---

Links:

OpenAI Gives ChatGPT Access to the Entire Internet

Quantifying the Misalignment of B2B Marketing and Sales

Ottawa Unveils New AI Code of Conduct for Canadian Companies

EU AI Act: First Regulation on AI

Biden Teases Forthcoming Executive Order on AI

Replacing Marketo/Hubspot/Pardot with Iterable and Blaze

Featured Music: Temples - Cicada

Äri
Turundus
Inglise
Ameerika Ühendriigid
Kasutage selle jao toomiseksJSON-s funktsiooniAPI

SELLES OSAS

Muuda neid silte

TRANSKRIBEERI 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

OTSI VARASEMAID OSASID

Otsi kanali Launch Codes viimaseid osasid.
Manusta see otsinguriba oma veebisaidile

MUUD EPISOOD SELLES PODCASTIS

06. Apple Fights UTM Tracking, IT & Marketing Partnership, Adobe Unveils Firefly 2

06. Apple Fights UTM Tracking, IT & Marketing Partnership, Adobe Unveils Firefly 2

In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP. Apple announced new privacy changes in iOS 17, set to be released this month, which will strip away critical link tracking for HubSpot, Marketo, and Mailchimp; preparing for the end of third-party cookies; a new G…
00:37:16
JAGA
SALVESTA
07. Marketer Optimism Rebounds, Marketo’s Dynamic Chat, Is There a Value to A/B Testing?

07. Marketer Optimism Rebounds, Marketo’s Dynamic Chat, Is There a Value to A/B Testing?

In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, Vice-President of RP. A new Deloitte study says CMOs are feeling optimistic about the U.S. economy, even if companies are spending a smaller portion of their budget on marketing; Adobe Marketo releases a new set of tutorials…
00:33:20
JAGA
SALVESTA
05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function

05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function

In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on ho…
00:36:10
JAGA
SALVESTA
03. ‘See, Hear, Speak’ with Chat-GPT, Low MarTech Stack Utilization and Is the MQL Dead?

03. ‘See, Hear, Speak’ with Chat-GPT, Low MarTech Stack Utilization and Is the MQL Dead?

In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP, to discuss new developments in AI, including ChatGPT’s ‘See, Hear, Speak’ functionality, DALL-E 3, and Microsoft Copilot and their impact on content. Joe and Andy also discuss a new Gartner report on declining mar…
00:43:59
JAGA
SALVESTA
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Revenue Pulse (RP)-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.
PROMOTED
Listen411.com: Lightning-fast Podcast Transcription and Summarization. Transcribe 1-hour audio in under 1 minute. Pay-as-you-go.
Listen411.com: Lightning-fast Podcast Transcription and Summarization. Transcribe 1-hour audio in under 1 minute. Pay-as-you-go.
Audio to Text

SOOVITUSED
Kasuta API-t selle osa laadimiseks