Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. 

 

Hit PLAY to hear: 

• Why server-side tracking is the ultimate upgrade for your Meta Ads 
• The hidden pitfalls of inaccurate tracking—and how to fix them 
• How to supercharge your ad performance with enriched customer data 
• The secret to leveraging AI in Meta Ads for better targeting and ROI 

 

Key timestamps to dive straight in: 

[05:33] Meta's conversions API explained. 

[07:01] Optimising eCommerce ad tracking. 

[11:55] Shopify app setup and pricing. 

[15:07] Optimising Shopify for Meta matching. 

[15:57] Maximise marketing: new vs. returning customers. 

[20:28] The importance of AI-powered ad automation. 

[22:02] Insider Tips from Edward! 

 

Episode sponsored by Littledata. Book a demo at https://www.littledata.io/ 

 

Find the notes here: https://keepopt.com/243

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