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Interview: Roku-Amazon Deal Drives CTV’s Full Funnel Future

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Roku’s Senior Director, global ad platform partnerships and biz dev, Miles Fisher, joins us for a deep dive into how Roku’s new Amazon Ads partnership will drive CTV’s full funnel future.

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00:01:30Roku’s new partnership with Amazon
00:03:00Why the partnership now?
00:05:00The Roku Channel’s and OS’s reach
00:08:00How the integration enables CTV as a full-funnel medium
00:11:00Performance and types of avails enabled by the integration
00:13:30Is there demand for full-funnel CTV?
00:19:30Customer identity resolution and data management
00:22:00Connected TV ad trends and challenges

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