Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.

Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.

Christabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.

Connect with Christabel!

• Christabel's website
• Instagram
• Threads
• Christabel Nsiah-Buadi FRSA | LinkedIn

• HeartsofGoldPodcast
• The Sound Off Podcast
• School of Podcasting: Launch, Grow, and Monetize Your Podcast

• Live Q&A: Inside Captivate's New Monetization Suite - YouTube
• Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube
• How to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTube
• Ep 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around Podcasting

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.

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The podcast is also available at In & Around Podcasting.