SELLEST OSAST
Luke Bream, Founder and CEO of Valentte returns for an encore episode. Luke and Charlie take on brands vs. agencies: why distrust runs so deep, who's to blame when it fails, and how both sides can set up a relationship that works. Luke shares what he learned from three Meta agency relationships that broke down, including a period spending about £650k a month on Meta and paying roughly 6% for it.
What we cover:
➤ Why brands lose trust in agencies and how to avoid failed partnerships
➤ How to choose the right agency, spot red flags, and negotiate fair contracts
➤ What brands need to contribute to make an agency relationship work
➤ Luke’s experience with Meta agencies and what he would do differently
➤ Agency pricing, retainers, and incentive structures
➤ When to outsource and when to build the skill in-house
Timestamps:
0:00 - Episode highlights
0:59 - Introduction: Brands vs. agencies
4:02 - Why brands distrust agencies
5:54 - Setting agencies up for success
9:28 - The cost of failed partnerships
12:37 - Agency onboarding and red flags
15:25 - Contracts and choosing the right agency
19:20 - Why relationships and chemistry matter
22:04 - Luke's experiences with Meta agencies
26:34 - Hiring agencies to fill skill gaps
31:37 - What makes a good brand client?
39:48 - Building a successful agency relationship
45:27 - Onboarding fees and communication red flags
52:12 - Agency pricing and incentives
1:05:33 - Audits, transparency and performance
1:10:48 - Key takeaways for brands
1:17:03 - Flat fees vs. percentage of ad spend
1:22:48 - When is a brand ready for an agency?
1:24:29 - Closing thoughts
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TRANSKRIBEERI 🔗
00:00:00.160 --> 00:00:04.320
You know, at that time we were spending six hundred and fifty grand a month on Meta.
00:00:04.799 --> 00:00:06.080
I mean that's that's a lot of money.
00:00:06.240 --> 00:00:08.240
I think we ended up on six percent.
00:00:08.400 --> 00:00:11.279
So I mean the bill was like thirty-five, forty grand a month.
00:00:11.599 --> 00:00:12.000
Mental.
00:00:12.480 --> 00:00:13.679
It wasn't it didn't warrant that.
00:00:13.919 --> 00:00:17.679
It is traumatic, and …
