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In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
In this episode, Corrina owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconcpetions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and…
In this episode, Sarah Segal, Director of Demand Generation at FullStory, took me through her thoughts on the state of demand generation, how she's building her team and setting them up for success, how she aligned with sales to build a chatbot that pushed $500,000 in pipeline in a single quarter, …
In this episode, Corrina Owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconceptions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and…
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Webstacks-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.