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In the latest episode of Flexys Meets, James interviews Mike Ellicock, CEO of Plain Numbers. Mike discusses the organisation's mission to help firms and charities communicate numbers more clearly using behavioural science.
He highlights the widespread issue of low numeracy among adults and the importance of simplifying numerical information for better consumer understanding. The conversation also touches on the impact of consumer duty regulations and the challenges firms face in ensuring clear communication.
Mike emphasises the need for awareness about numeracy issues and the benefits of making complex information accessible to all.
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