SELLEST OSAST
How to Build a Profitable Business Without Losing Control of Your Finances
How do successful entrepreneurs build profitable businesses without losing control of their finances? In this episode, Jax Crider sits down with financial coach Carla Moats to reveal the biggest financial mistakes business owners make, how to improve financial literacy, and why understanding your numbers is the key to sustainable business growth.
Many entrepreneurs focus on sales, marketing, and growth—but overlook the financial foundation that keeps a business healthy. This conversation breaks down how business owners can take ownership of their finances, ask better questions, hire the right financial professionals, and make smarter decisions with confidence.
Whether you’re a small business owner, entrepreneur, or someone preparing to scale your company, this episode will help you understand cash flow, ROI, financial planning, and the mindset needed to build a successful and sustainable business.
Carla shares why financial clarity matters, how to avoid costly mistakes, and why knowing your numbers tells the story of your business. You’ll also learn how to align your business goals with your personal values, define your “enough” number, and create intentional financial strategies for long-term success.
“Your financials tell a story—you just have to learn how to read it.”
“Ask better questions to make better financial decisions.”
“You need to own your numbers.”
✅ What You’ll Learn in This Episode
- Why financial literacy is essential for business owners
- The biggest financial mistakes preventing businesses from scaling
- How entrepreneurs can take ownership of their financials
- The right questions to ask before hiring financial professionals
- How to choose the right accountant, advisor, or financial expert
- Why understanding cash flow is critical for business growth
- How ROI helps business owners make smarter hiring decisions
- The connection between mindset and financial success
- How to scale a business while protecting financial health
- Why proactive financial planning prevents expensive surprises
- How to align business goals with personal lifestyle goals
- Why asking questions leads to better financial outcomes
Chapters
00:00 Introduction to Carla Moats and Financial Coaching
00:21 Carla’s Background and Helping Business Owners Scale
01:09 Women Entrepreneurs and Financial Participation
02:05 Making the Accounting Industry Simple and Understandable
02:59 Why Business Owners Must Own Their Financials
03:36 The Importance of Asking Better Financial Question
05:03 How to Hire the Right Financial Professionals
06:26 Making Financial Advice Simple and Accessible
07:17 Understanding Financial Education and ROI
08:11 Bridging the Gap Between Business Owners and Financial Experts
09:09 Questions to Ask When Managing Your Finances
10:18 The Importance of Proactive Financial Management
11:44 Scaling Your Business and Building the Right Team
13:15 Lessons From Scaling and Team Building
14:23 Questions to Ask Before Hiring Financial Experts
16:21 Finding Your “Enough” Number and Lifestyle Goals
17:55 Being Intentional With Financial Decisions
19:14 Understanding Your Numbers and Financial Story
21:54 Overcoming Shame and Building Financial Clarity
22:52 Aligning Business Goals With Personal Values
23:49 Why Early Financial Planning Matters
26:16 Avoiding Financial Surprises Through Planning
28:09 Financial Questions Before Scaling Your Business
29:49 Measuring ROI and Making Better Hiring Decisions
30:38 Understanding Your Financial Story
31:28 Asking for Help and Making Better Decisions
32:26 Free Resource: 5 Financial Mistakes Six-Figure Business Owners Make
Contact Details
📩 Guest: Carla Moats
📧 Email: carla@carlamoats.com
🌐 Website: www.carlamoats.com
📞 Phone: 630-940-7064
💬 Question for You
What is the biggest financial challenge you face as a business owner?
Comment below:
“My biggest financial question is ______.”
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⚠️ Disclaimer:
This content is for educational and informational purposes only. It is not financial, legal, tax, or business advice. Always consult qualified professionals before making financial decisions.
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