SELLEST OSAST
Justin Breton is all about embracing the unknown and taking a chance on new technologies. As head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. In this episode, Breton shares how the brand has evolved its digital strategy by venturing into shoppable livestreams with Walmart Live and launching activations in gaming platforms Roblox, Spatial and Zepeto. He also offers insights into how brands can explore the intersection of physical and digital as they look to add virtual extensions to marketing campaigns and scale community engagement.
Inglise
Ameerika Ühendriigid
TRANSKRIBEERI 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTSI VARASEMAID OSASID
Otsi kanali Event Peeps viimaseid osasid.
MUUD EPISOOD SELLES PODCASTIS
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin, to share their experiences from being on the gr…
Building a team from scratch is no easy task, but Cyndie Wang took on the challenge when she started with Hewlett Packard Enterprise (HPE) in 2015. Eight years later, as vp-global sponsorships and brand experience, she is reaping the benefits of establishing a culture of trust, ownership, transpare…
The music festival experience today expands well beyond the gates, where VIP parties accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes. In this episode, we explore the vast and evolving experiential landscape around music festivals with P…
Roger Mahusay, associate events manager at T-Mobile, was featured as part of this year's Experiential in Color + Pride in Events program, which shines a spotlight on experience builders who are a part of, and identify with, the BIPOC and LGBTQIA+ communities. Building off his Pride in Events profil…
The events industry comes with its own unique set of challenges, but it's always changing, and that's what excites this episode's guest, Sara Gorlick, vp-events at Rakuten. Having discovered a passion for the industry in her first role as an event coordinator, Gorlick has built an almost 20-year ca…
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Event Marketer-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.
MUUDA
Aitäh, et aitad hoida podcastide andmebaasi ajakohasena.
