SELLEST OSAST
This episode of the Decoding Cross-Border Ecommerce podcast dives into how global postal operators — from Canada Post to Royal Mail to Ukraine — raced to adapt to the sudden de minimis policy change from the U.S. that took effect on August 29.
Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, share behind-the-scenes stories of working with postal partners around the world to stand up solutions in just 30 days — and how Zonos’ technology became the backbone of compliance for many.
🔹 How Ukraine became one of the first to ship under the new rules
🔹 What Canada Post accomplished on an impossible timeline
🔹 How Zonos’ neutral, tech-driven approach enabled rapid scaling
🔹 And what this means for small businesses in these countries
Whether you’re in ecommerce or international logistics, this is a powerful case study in speed, collaboration, and execution under pressure.
