WEBVTT
00:10.213 --> 00:13.674
[SPEAKER_01]: Welcome to Daily Influence, your daily dose of positive influence.
00:14.114 --> 00:19.316
[SPEAKER_01]: I'm Brian Smith founder of IA Business Advisors and co-author of the Iain team series.
00:19.756 --> 00:27.239
[SPEAKER_01]: Each day we share stories and insights to help you find be and build your influence in a positive and responsible way.
00:27.608 --> 00:31.973
[SPEAKER_00]: And I'm Greg Clino, partner at IE Business Advisors, and co-host of Daily Influence.
00:32.293 --> 00:38.721
[SPEAKER_00]: Be sure to follow, subscribe, and share Daily Influence with someone who could use a little extra positivity today.
00:39.001 --> 00:46.590
[SPEAKER_00]: And make us part of your Daily routine, whether it's during your commute, on a walk, or an quiet moment just for you, because you're influenced matters.
00:47.557 --> 00:52.680
[SPEAKER_01]: Hey everybody, Brian Smith here with the IM team series and your daily influence.
00:53.040 --> 01:15.173
[SPEAKER_01]: Today we're going to talk about aligning your company values with your company actions, which means aligning your values with how you operate day to day what your tactics are, how you do, whatever it is you do in your area of influence as it relates to your work, the teams that you find yourself engaged with day in and out.
01:16.707 --> 01:38.855
[SPEAKER_01]: from a culture perspective, it's really important that we do this because if we don't align ourselves with our core values, we can find ourselves digressing, we can find ourselves lost, we can find ourselves at a loss as to how to react to some of the situations that we face in our organizations.
01:39.602 --> 01:48.444
[SPEAKER_01]: both internally and externally as we're influenced by our customers and the people that we rely on to help us our vendors.
01:48.805 --> 01:53.566
[SPEAKER_01]: Having core values isn't something that every organization thinks about.
01:53.706 --> 02:01.728
[SPEAKER_01]: For us here at IA, we have these core values that are really important to us.
02:01.828 --> 02:03.569
[SPEAKER_01]: We don't talk about them every day.
02:04.189 --> 02:04.629
[SPEAKER_01]: We don't.
02:05.196 --> 02:07.398
[SPEAKER_01]: You know, memorize them or chant them.
02:07.438 --> 02:09.580
[SPEAKER_01]: They're not some mantra that we go by.
02:09.620 --> 02:14.124
[SPEAKER_01]: They're just an understanding of what's important to us here.
02:14.164 --> 02:22.891
[SPEAKER_01]: And the first one is individual value that each individual, each person in our organization contributes something unique.
02:23.732 --> 02:32.540
[SPEAKER_01]: You know, we understand sometimes what that uniqueness, they have a niche, you know, accounting people, operations, people, sales, people, support people.
02:33.673 --> 02:39.196
[SPEAKER_01]: But each of them makes a contribution which makes every one of them important.
02:40.157 --> 02:45.480
[SPEAKER_01]: Every single person has influenced no matter what they do, they are important in your organization.
02:45.520 --> 02:48.922
[SPEAKER_01]: So we celebrate that and understand that as a core value.
02:50.234 --> 03:08.020
[SPEAKER_01]: another core value we have is our smart approach towards everything that we do so much in fact that we name our business operating system smart management and with them smart management we talked about smart communication and smart tactics in what smart stands for
03:08.700 --> 03:15.744
[SPEAKER_01]: Those of you that have listened to us for a long time now, specific, measurable, attainable, relevant, and timely.
03:15.804 --> 03:22.867
[SPEAKER_01]: And we build that into everything we do so it is a core value and how we operate as an organization.
03:22.887 --> 03:26.910
[SPEAKER_01]: And then finally for us as a core value is empowerment and transformation.
03:27.130 --> 03:32.713
[SPEAKER_01]: What that means is that we empower people within those areas of influence that they work every day.
03:33.073 --> 03:35.454
[SPEAKER_01]: That niche work that they do, we empower them to do
03:35.554 --> 03:35.754
[SPEAKER_01]: that.
03:36.074 --> 03:48.421
[SPEAKER_01]: In their way, yes, we provide structure, but we bring in to it their uniqueness, their capabilities, their specialties, and where they struggle, we help transform and improve them.
03:48.441 --> 03:56.806
[SPEAKER_01]: We give them the ability to transform or improve and we support that and it brings success to us all.
03:56.926 --> 03:59.928
[SPEAKER_01]: So the first thing is understanding what
04:00.552 --> 04:04.277
[SPEAKER_01]: Those values are, and it doesn't matter what they are, but set some.
04:04.738 --> 04:06.540
[SPEAKER_01]: You can start big, start small.
04:07.001 --> 04:11.467
[SPEAKER_01]: Don't make them too complex, as you've just heard ours are fairly simple.
04:11.927 --> 04:16.954
[SPEAKER_01]: And then empower the teams to live within those, how do you end
04:19.506 --> 04:20.607
[SPEAKER_01]: what you do every day.
04:21.047 --> 04:26.909
[SPEAKER_01]: Finding those values and how you can apply it in your day-to-day work is really important.
04:27.109 --> 04:29.010
[SPEAKER_01]: Yes, a value has been honest.
04:29.830 --> 04:38.394
[SPEAKER_01]: I believe that that can be part of your core value, but if you notice it's not really written into our core values because it's like common sense.
04:39.274 --> 04:42.275
[SPEAKER_01]: Honesty is something that every company should strive for.
04:42.636 --> 04:44.636
[SPEAKER_01]: What we build into our core values
04:46.787 --> 04:59.637
[SPEAKER_01]: And that's another thing when you empower your teams with core values and give those values something to support our mission is to unlock the potential of individuals and organizations through our consulting work.
05:00.878 --> 05:07.423
[SPEAKER_01]: And it's rooted in our core values and how we apply what we do in a smart way, smart management.
05:08.324 --> 05:13.508
[SPEAKER_01]: We empower our clients to achieve significant measurable results.
05:14.394 --> 05:16.936
[SPEAKER_01]: that are continuously improving.
05:17.376 --> 05:18.337
[SPEAKER_01]: And that's our mission.
05:18.377 --> 05:22.099
[SPEAKER_01]: So for us to apply our core values to that is really simple.
05:22.512 --> 05:24.193
[SPEAKER_01]: because they're embedded in there.
05:24.753 --> 05:34.256
[SPEAKER_01]: And as we empower our teams to do all of this, we think about what we preach in our IM team series right here in the daily influence.
05:34.676 --> 05:45.320
[SPEAKER_01]: We think about emphasizing each individual's role in your organization and understanding that and celebrating it, making it important, understanding
05:46.072 --> 05:52.440
[SPEAKER_01]: what that means to each person and how we are each accountable and holding us accountable to that then.
05:53.080 --> 06:04.394
[SPEAKER_01]: And allowing for that accountability to not be looked at as a disciplinary action or something that's bad, but as a way to grow and to measure ourselves together.
06:05.553 --> 06:17.776
[SPEAKER_01]: not just individually, and how within that we take a team approach, how that team approach challenges each of us to uphold what we've agreed to do.
06:18.236 --> 06:28.499
[SPEAKER_01]: And when we do that, we can still have a diverse culture that has operational context that is foundationally secure in policy, procedure, structure.
06:28.999 --> 06:39.968
[SPEAKER_01]: And when we build our structure, our policies and procedures in this way and we all are included in how that's done and we all agreed to it once we begin working here together.
06:40.869 --> 06:46.754
[SPEAKER_01]: That it's easy to hold each other accountable because we're holding each other accountable for something that we have already agreed to.
06:47.294 --> 06:48.275
[SPEAKER_01]: And then I challenge.
06:49.306 --> 07:02.531
[SPEAKER_01]: all of our people and all of our clients to continuously align yourselves through reflection and adaptation to your core values as they apply to your mission and the work you do every day.
07:02.951 --> 07:08.853
[SPEAKER_01]: Again, you don't have to do it all the time, but by continuously I mean once a week,
07:09.825 --> 07:20.415
[SPEAKER_01]: Once a month, once a quarter, do you have to find that cadence that works within your area of influence within your team structure and your organization to get those things done?
07:20.835 --> 07:32.486
[SPEAKER_01]: But I can't emphasize more than need for regular assessments that you all understand are coming that are measured in your company's actions tactics and strategies.
07:33.588 --> 07:57.502
[SPEAKER_01]: Identify what those values are, what those goals are, use the tools that you have around you if it's smart or EOS or whatever tools that support you, make sure you lean into them to help support your core values and to help support you as a team use any tools that you can have that help you look out and
08:01.109 --> 08:06.013
[SPEAKER_01]: planning which is part of our smart management program to help us understand what's happening.
08:07.374 --> 08:13.698
[SPEAKER_01]: It's a metaphor almost but six days to 60 days or six months to 60 months in front of us.
08:14.059 --> 08:16.861
[SPEAKER_01]: It gives us something to rest on.
08:16.901 --> 08:22.465
[SPEAKER_01]: It gives us something to apply structure to and to measure us as we go forward.
08:23.738 --> 08:32.883
[SPEAKER_01]: And having both short and long-term strategies that are built within our organization, that are supported by core values, can help keep us together.
08:33.504 --> 08:35.605
[SPEAKER_01]: Share this exercise with everybody.
08:35.625 --> 08:43.769
[SPEAKER_01]: Don't leave somebody out because that's how they begin to feel like they're on an island, which gets away from for us, our core values.
08:44.210 --> 08:47.411
[SPEAKER_01]: But don't set up your organization to do things
08:52.422 --> 08:56.484
[SPEAKER_01]: breaking our own rules because we're the boss or we're the owner.
08:57.124 --> 09:02.867
[SPEAKER_01]: That's not setting a good example of being a good leader for our teams.
09:03.903 --> 09:07.484
[SPEAKER_01]: And you can't align your company values and your actions.
09:07.804 --> 09:12.746
[SPEAKER_01]: If our actions is leader, contradict what our values and what our mission is.
09:13.406 --> 09:15.487
[SPEAKER_01]: And as you work through this, you're going to have struggles.
09:16.047 --> 09:17.128
[SPEAKER_01]: You're going to have failures.
09:17.648 --> 09:18.728
[SPEAKER_01]: You're going to have speed bumps.
09:19.308 --> 09:28.952
[SPEAKER_01]: Lean into those and understand that every time that you stumble, every time that you have a mistake, every time that you have what you may be, may failure.
09:34.110 --> 09:51.336
[SPEAKER_01]: You will grow from every mistake you make if you lean into it, thinking about your core values, using it as a clear understanding of where you came from, how you made the mistake, what that mistake did to you, and how you might have made decisions better to avoid it.
09:52.317 --> 09:56.758
[SPEAKER_01]: In hindsight, and then use that and apply it to future issues that you face.
09:57.298 --> 09:58.179
[SPEAKER_01]: That's how we learn.
09:59.659 --> 10:01.540
[SPEAKER_01]: And that's how we can apply our core values.
10:02.403 --> 10:11.968
[SPEAKER_01]: to our present and our future business operations in tactically aligned and reconcile ourselves and organization to those things that support us.
10:12.688 --> 10:28.076
[SPEAKER_01]: So like I hope that you might get a few takeaways from today's talk about aligning your company values with your tactics and actions and how you can build those as a support mechanism.
10:32.073 --> 10:33.542
[SPEAKER_01]: and I look forward to talking to you again.
00:10.213 --> 00:13.674
[SPEAKER_01]: Welcome to Daily Influence, your daily dose of positive influence.
00:14.114 --> 00:19.316
[SPEAKER_01]: I'm Brian Smith founder of IA Business Advisors and co-author of the Iain team series.
00:19.756 --> 00:27.239
[SPEAKER_01]: Each day we share stories and insights to help you find be and build your influence in a positive and responsible way.
00:27.608 --> 00:31.973
[SPEAKER_00]: And I'm Greg Clino, partner at IE Business Advisors, and co-host of Daily Influence.
00:32.293 --> 00:38.721
[SPEAKER_00]: Be sure to follow, subscribe, and share Daily Influence with someone who could use a little extra positivity today.
00:39.001 --> 00:46.590
[SPEAKER_00]: And make us part of your Daily routine, whether it's during your commute, on a walk, or an quiet moment just for you, because you're influenced matters.
00:47.557 --> 00:52.680
[SPEAKER_01]: Hey everybody, Brian Smith here with the IM team series and your daily influence.
00:53.040 --> 01:15.173
[SPEAKER_01]: Today we're going to talk about aligning your company values with your company actions, which means aligning your values with how you operate day to day what your tactics are, how you do, whatever it is you do in your area of influence as it relates to your work, the teams that you find yourself engaged with day in and out.
01:16.707 --> 01:38.855
[SPEAKER_01]: from a culture perspective, it's really important that we do this because if we don't align ourselves with our core values, we can find ourselves digressing, we can find ourselves lost, we can find ourselves at a loss as to how to react to some of the situations that we face in our organizations.
01:39.602 --> 01:48.444
[SPEAKER_01]: both internally and externally as we're influenced by our customers and the people that we rely on to help us our vendors.
01:48.805 --> 01:53.566
[SPEAKER_01]: Having core values isn't something that every organization thinks about.
01:53.706 --> 02:01.728
[SPEAKER_01]: For us here at IA, we have these core values that are really important to us.
02:01.828 --> 02:03.569
[SPEAKER_01]: We don't talk about them every day.
02:04.189 --> 02:04.629
[SPEAKER_01]: We don't.
02:05.196 --> 02:07.398
[SPEAKER_01]: You know, memorize them or chant them.
02:07.438 --> 02:09.580
[SPEAKER_01]: They're not some mantra that we go by.
02:09.620 --> 02:14.124
[SPEAKER_01]: They're just an understanding of what's important to us here.
02:14.164 --> 02:22.891
[SPEAKER_01]: And the first one is individual value that each individual, each person in our organization contributes something unique.
02:23.732 --> 02:32.540
[SPEAKER_01]: You know, we understand sometimes what that uniqueness, they have a niche, you know, accounting people, operations, people, sales, people, support people.
02:33.673 --> 02:39.196
[SPEAKER_01]: But each of them makes a contribution which makes every one of them important.
02:40.157 --> 02:45.480
[SPEAKER_01]: Every single person has influenced no matter what they do, they are important in your organization.
02:45.520 --> 02:48.922
[SPEAKER_01]: So we celebrate that and understand that as a core value.
02:50.234 --> 03:08.020
[SPEAKER_01]: another core value we have is our smart approach towards everything that we do so much in fact that we name our business operating system smart management and with them smart management we talked about smart communication and smart tactics in what smart stands for
03:08.700 --> 03:15.744
[SPEAKER_01]: Those of you that have listened to us for a long time now, specific, measurable, attainable, relevant, and timely.
03:15.804 --> 03:22.867
[SPEAKER_01]: And we build that into everything we do so it is a core value and how we operate as an organization.
03:22.887 --> 03:26.910
[SPEAKER_01]: And then finally for us as a core value is empowerment and transformation.
03:27.130 --> 03:32.713
[SPEAKER_01]: What that means is that we empower people within those areas of influence that they work every day.
03:33.073 --> 03:35.454
[SPEAKER_01]: That niche work that they do, we empower them to do
03:35.554 --> 03:35.754
[SPEAKER_01]: that.
03:36.074 --> 03:48.421
[SPEAKER_01]: In their way, yes, we provide structure, but we bring in to it their uniqueness, their capabilities, their specialties, and where they struggle, we help transform and improve them.
03:48.441 --> 03:56.806
[SPEAKER_01]: We give them the ability to transform or improve and we support that and it brings success to us all.
03:56.926 --> 03:59.928
[SPEAKER_01]: So the first thing is understanding what
04:00.552 --> 04:04.277
[SPEAKER_01]: Those values are, and it doesn't matter what they are, but set some.
04:04.738 --> 04:06.540
[SPEAKER_01]: You can start big, start small.
04:07.001 --> 04:11.467
[SPEAKER_01]: Don't make them too complex, as you've just heard ours are fairly simple.
04:11.927 --> 04:16.954
[SPEAKER_01]: And then empower the teams to live within those, how do you end
04:19.506 --> 04:20.607
[SPEAKER_01]: what you do every day.
04:21.047 --> 04:26.909
[SPEAKER_01]: Finding those values and how you can apply it in your day-to-day work is really important.
04:27.109 --> 04:29.010
[SPEAKER_01]: Yes, a value has been honest.
04:29.830 --> 04:38.394
[SPEAKER_01]: I believe that that can be part of your core value, but if you notice it's not really written into our core values because it's like common sense.
04:39.274 --> 04:42.275
[SPEAKER_01]: Honesty is something that every company should strive for.
04:42.636 --> 04:44.636
[SPEAKER_01]: What we build into our core values
04:46.787 --> 04:59.637
[SPEAKER_01]: And that's another thing when you empower your teams with core values and give those values something to support our mission is to unlock the potential of individuals and organizations through our consulting work.
05:00.878 --> 05:07.423
[SPEAKER_01]: And it's rooted in our core values and how we apply what we do in a smart way, smart management.
05:08.324 --> 05:13.508
[SPEAKER_01]: We empower our clients to achieve significant measurable results.
05:14.394 --> 05:16.936
[SPEAKER_01]: that are continuously improving.
05:17.376 --> 05:18.337
[SPEAKER_01]: And that's our mission.
05:18.377 --> 05:22.099
[SPEAKER_01]: So for us to apply our core values to that is really simple.
05:22.512 --> 05:24.193
[SPEAKER_01]: because they're embedded in there.
05:24.753 --> 05:34.256
[SPEAKER_01]: And as we empower our teams to do all of this, we think about what we preach in our IM team series right here in the daily influence.
05:34.676 --> 05:45.320
[SPEAKER_01]: We think about emphasizing each individual's role in your organization and understanding that and celebrating it, making it important, understanding
05:46.072 --> 05:52.440
[SPEAKER_01]: what that means to each person and how we are each accountable and holding us accountable to that then.
05:53.080 --> 06:04.394
[SPEAKER_01]: And allowing for that accountability to not be looked at as a disciplinary action or something that's bad, but as a way to grow and to measure ourselves together.
06:05.553 --> 06:17.776
[SPEAKER_01]: not just individually, and how within that we take a team approach, how that team approach challenges each of us to uphold what we've agreed to do.
06:18.236 --> 06:28.499
[SPEAKER_01]: And when we do that, we can still have a diverse culture that has operational context that is foundationally secure in policy, procedure, structure.
06:28.999 --> 06:39.968
[SPEAKER_01]: And when we build our structure, our policies and procedures in this way and we all are included in how that's done and we all agreed to it once we begin working here together.
06:40.869 --> 06:46.754
[SPEAKER_01]: That it's easy to hold each other accountable because we're holding each other accountable for something that we have already agreed to.
06:47.294 --> 06:48.275
[SPEAKER_01]: And then I challenge.
06:49.306 --> 07:02.531
[SPEAKER_01]: all of our people and all of our clients to continuously align yourselves through reflection and adaptation to your core values as they apply to your mission and the work you do every day.
07:02.951 --> 07:08.853
[SPEAKER_01]: Again, you don't have to do it all the time, but by continuously I mean once a week,
07:09.825 --> 07:20.415
[SPEAKER_01]: Once a month, once a quarter, do you have to find that cadence that works within your area of influence within your team structure and your organization to get those things done?
07:20.835 --> 07:32.486
[SPEAKER_01]: But I can't emphasize more than need for regular assessments that you all understand are coming that are measured in your company's actions tactics and strategies.
07:33.588 --> 07:57.502
[SPEAKER_01]: Identify what those values are, what those goals are, use the tools that you have around you if it's smart or EOS or whatever tools that support you, make sure you lean into them to help support your core values and to help support you as a team use any tools that you can have that help you look out and
08:01.109 --> 08:06.013
[SPEAKER_01]: planning which is part of our smart management program to help us understand what's happening.
08:07.374 --> 08:13.698
[SPEAKER_01]: It's a metaphor almost but six days to 60 days or six months to 60 months in front of us.
08:14.059 --> 08:16.861
[SPEAKER_01]: It gives us something to rest on.
08:16.901 --> 08:22.465
[SPEAKER_01]: It gives us something to apply structure to and to measure us as we go forward.
08:23.738 --> 08:32.883
[SPEAKER_01]: And having both short and long-term strategies that are built within our organization, that are supported by core values, can help keep us together.
08:33.504 --> 08:35.605
[SPEAKER_01]: Share this exercise with everybody.
08:35.625 --> 08:43.769
[SPEAKER_01]: Don't leave somebody out because that's how they begin to feel like they're on an island, which gets away from for us, our core values.
08:44.210 --> 08:47.411
[SPEAKER_01]: But don't set up your organization to do things
08:52.422 --> 08:56.484
[SPEAKER_01]: breaking our own rules because we're the boss or we're the owner.
08:57.124 --> 09:02.867
[SPEAKER_01]: That's not setting a good example of being a good leader for our teams.
09:03.903 --> 09:07.484
[SPEAKER_01]: And you can't align your company values and your actions.
09:07.804 --> 09:12.746
[SPEAKER_01]: If our actions is leader, contradict what our values and what our mission is.
09:13.406 --> 09:15.487
[SPEAKER_01]: And as you work through this, you're going to have struggles.
09:16.047 --> 09:17.128
[SPEAKER_01]: You're going to have failures.
09:17.648 --> 09:18.728
[SPEAKER_01]: You're going to have speed bumps.
09:19.308 --> 09:28.952
[SPEAKER_01]: Lean into those and understand that every time that you stumble, every time that you have a mistake, every time that you have what you may be, may failure.
09:34.110 --> 09:51.336
[SPEAKER_01]: You will grow from every mistake you make if you lean into it, thinking about your core values, using it as a clear understanding of where you came from, how you made the mistake, what that mistake did to you, and how you might have made decisions better to avoid it.
09:52.317 --> 09:56.758
[SPEAKER_01]: In hindsight, and then use that and apply it to future issues that you face.
09:57.298 --> 09:58.179
[SPEAKER_01]: That's how we learn.
09:59.659 --> 10:01.540
[SPEAKER_01]: And that's how we can apply our core values.
10:02.403 --> 10:11.968
[SPEAKER_01]: to our present and our future business operations in tactically aligned and reconcile ourselves and organization to those things that support us.
10:12.688 --> 10:28.076
[SPEAKER_01]: So like I hope that you might get a few takeaways from today's talk about aligning your company values with your tactics and actions and how you can build those as a support mechanism.
10:32.073 --> 10:33.542
[SPEAKER_01]: and I look forward to talking to you again.
