From Lieutenant Colonel to Leadership Coach: Earning Trust Beyond the Rank, with Ian Astley

I introduce you to Ian Astley, a former British Army Lieutenant Colonel who served for 33 years before transitioning into civilian life as a leadership coach and mentor.

Another real-life conversation with someone out there – trying to shape a version of themselves that they are happy share with the outside world.

We explore what it means to build trust when your title and hierarchy disappear, how to establish credibility in new environments, and why authority alone is never enough.

If you’re navigating a career shift, stepping into self-employment, or re-evaluating how you position and price your value – this conversation will give you some much needed perspective.

We pull this all together through the lens of personal branding.

Come join us.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ian Astley is a former Lieutenant Colonel with the British Army, who retired after more than three decades in progressive leadership roles across the UK and overseas.

He specialised in operational planning, complex project management and training design, but his enduring passion has always been developing people.

Ian has mentored senior leaders in high-readiness military units and supported NHS leaders through the complexity of the COVID-19 pandemic.

Today, he runs his own coaching and mentoring business, working with organisations and individuals facing demanding leadership environments, helping them build resilience, clarity and self-awareness.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).