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In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transitioned into launching new brands like Sozi and Tiny…
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume …
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, a…
In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. They share insights on the importance of celebrity invol…
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad Terry Whalen, Founder of Sum Digital-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.