SELLEST OSAST
Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new revenue models should look like as we all adapt to how AI is changing our businesses.
Links
"Time's Up, Babycakes" by Blair Enns for winwithoutpitching.com
Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald J. Baker
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
The Forever Transaction by Robbie Kellman Baxter
Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo and Gabe Weisert
Inglise
Ameerika Ühendriigid
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OTSI VARASEMAID OSASID
Otsi kanali 2Bobs—with David C. Baker and Blair Enns viimaseid osasid.
MUUD EPISOOD SELLES PODCASTIS
Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.
LINKS
"Three Patterns of Lost Opportunities" articl…
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.
Links
"Embrace the Marketing Mess" article by Blair Enns for winwithoutpitching.com
Rory Sutherland podcast interview on Liam Cur…
Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at the beginning of a long-term engagement.
LINKS
"Is Your Pricing Creating Re…
Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.
Links
"Employment Law + Economic Flexibility" by David C. Baker for punctuation…
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technol…
Vastutamatussäte: Sellele lehele manustatud taskuhäälingusaade ja kunstiteosed pärinevad David C. Baker and Blair Enns-lt, mis on selle omaniku omand ja ei ole seotud ettevõttega Listen Notes, Inc.
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