# Sheena Iyengar
Principales episodios de podcast
Actualizado:
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).
15. Why Clients Don't Choose You (The Psychology of Positioning)
Should you niche down, or keep your practice open to everyone?
It's one of the biggest questions health and wellness practitioners ask when growing their business. While many business coaches recommend choosing a niche, few explain why it works from a psychological perspective.
In this episode of S…
What's the hidden cost of complexity?
Simplicity is harder to build than complexity. So why does almost every business drift towards the complicated version by default?
We know that the average person makes tens of thousands of decisions a day. What to eat, what to wear, which email to open, and which to bin without reading (probably …
The art of choosing - Sheena Iyengar
View full lesson: http://ed.ted.com/lessons/sheena-iyengar-on-the-art-of-choosingSheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that…
Why Overthinking Decisions Makes Us Less Happy
More choice should make us happier. Turns out, it often does the opposite.
Whether it’s choosing a movie, buying a pair of jeans or helping your child pick school subjects, searching for the absolute best option can leave us anxious, regretful and less satisfied with what we eventually choose.
Ju…
How to Be More Creative
It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psy…
The Choices Before Us
An abundance of choices is a good thing, right? In the United States, where choice is often equated with freedom and control, the answer tends to be a resounding 'yes.' But researchers say the relationship between choice and happiness isn't always so clear-cut. This week, we talk with psychologist …
Should America Be Run by … Trader Joe’s? (Update)
The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.
SOURCES:
Kirk DesErmia, facilities manager in Seward, Alaska.
Mark Gardiner, journalist and author.
Sheena Iyen…
Range Minded Podcast 328 – The Fog of Information: Is Too Much Info Making Decisions Harder Just Killing the Vibe?
Episode 328: The Fog of Information. Is Too Much Info Making Decisions Harder, or Just Killing the Vibe?
More gun content does not always make you a better shooter, a smarter buyer, or a freer citizen. Past a point it does the opposite. This episode is about analysis paralysis, the jam study, and …
Range Minded Podcast 328 – The Fog of Information: Is Too Much Info Making Decisions Harder Just Killing the Vibe?
Episode 328: The Fog of Information. Is Too Much Info Making Decisions Harder, or Just Killing the Vibe?
More gun content does not always make you a better shooter, a smarter buyer, or a freer citizen. Past a point it does the opposite. This episode is about analysis paralysis, the jam study, and …
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