# Nathan Powell
Principales episodios de podcast
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Top podcast episodes featuring nathan powell.
Has AI Changed Marketing, or Are We Just Using Better Tools?
In this episode of Influencing Outcomes, Nathan Powell, Eliza Lewis and Terri Owens explore one of the biggest questions facing marketers today: has AI genuinely transformed marketing, or are most businesses simply using it to work a little faster?
Drawing on new research from Boston Consulting Gr…
Are We Entering the Post-Influencer Era?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Terri Owens to ask whether the influencer as we know it is dying, or simply evolving into something new.
Starting with the backlash to OpenAI’s first influencer brand trip, the team explores what happens when creat…
How Do You Know You’ve Got the Wrong Creator Marketing Partner?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore the warning signs marketers should look for when choosing a creator marketing partner, and the questions they should be asking before appointing one.
Starting with transparency, the team looks a…
What Do AEO and GEO Mean for Creator Marketing?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to explore Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), and what the rise of AI-powered discovery could mean for brands, creators and creator marketing.
Starting with the shi…
Fix the Feed, or Fix the Problem?
In this episode of Influencing Outcomes, Nathan Powell is joined by Eliza Lewis and Ben Gunn to examine Australia’s proposed changes to social media feeds and ask a bigger question: are algorithms really the problem we need to fix?
With the Australian Government’s proposed Digital Duty of Care leg…
How Much Is a Creator Actually Worth?
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Ben Gunn to tackle one of creator marketing’s most persistent questions: how much is a creator actually worth?
Starting with Forbes’ 2026 Top Creators List, the team looks at how the world’s biggest creators are tu…
Is It Time for Creator Marketing to Grow Up? With Gai Le Roy, CEO of IAB Australia
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Gai Le Roy, CEO of IAB Australia, to ask whether creator marketing is entering its own coming-of-age moment, and what the industry can learn from the evolution of digital advertising.
Drawing on IAB Australia’s lates…
Do the Rules of Marketing Change When You’re Working With Creators?
In this episode of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by Valerie Madon, Director of Creative Strategy SEA/KR/JP at Fabulate, and Nina Drakalovic, Client Strategy Lead ANZ at Fabulate, to ask a deceptively simple question: do the rules of marketing actually change when you’r…
Can You Have Too Much Attention?
In this episode of Influencing Outcomes, Nathan Powell is joined by Terri Owens and Nina Drakalovic to examine one of the most talked-about campaigns of the year: Sydney Sweeney's provocative partnership with sports prediction platform Novig. The campaign generated enormous attention, but it raises…
The Creator Economy’s Biggest Problems Nobody Talks About
In this episode of Influencing Outcomes, Nathan Powell is joined by fellow Fabulate co-founder Ben Gunn to tackle five of the creator economy's biggest problems that rarely get the attention they deserve. Inspired by a Net Influencer article asking 30 industry experts to identify creator marketing'…
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